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Lyft today announced that it has hired the majority of employees from Kamcord, a company that plans to sunset its products for livestreaming and social media. Lyft did not acquire Kamcord or its livestreaming tech, but as part of the deal, 12 of Kamcord’s 15 employees will join the ride-hailing company, a Lyft spokesperson told VentureBeat.

Kamcord technology had previously been used by more than 2 million people to livestream videos or mobile gameplay.

Earlier this year, Kamcord launched the Flare app to give users the ability to publish geo-fenced posts that disappear in 24 hours. Kamcord will discontinue the Flare app and remove it from the iOS App Store, cofounder Aditya Rathnam told VentureBeat.

Kamcord stopped offering a mobile gameplay SDK in the second half of 2015 to focus on mobile game livestreaming.

“We focused on broadcasting your phone screen (especially for gaming) from 2015 through 2017 but ultimately ran into issues with market size: [We] couldn’t grow beyond 2 million monthly active users. We experimented with a number of new ideas, like Flare, but will be sunsetting them,” Rathnam said.

Kamcord’s engineering, design, and marketing teams will join Lyft, Rathnam told VentureBeat in an email.

“I’ll be working on the Driver Product and am focused on creating experiences that will fit in better with our drivers’ lives and will allow them to be very successful on the Lyft network,” he said. “My cofounder Kevin [Wang] is an engineering manager for the passenger app, focusing on the core experience from app open to successful pick-up.”

A Y Combinator accelerator graduate, Kamcord had raised more than $37 million in multiple funding rounds since 2012 from backers like Time Warner and Translink Capital.

Earlier this year, Lyft acqui-hired a series of companies, such as DataScore, YesGraph, and FinitePaths.

The Kamcord deal follows news Monday that Lyft will expand its services to Toronto, Canada in the company’s first venture into an international market.

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