VB Lab is VentureBeat’s thought leadership consultancy where we help brands establish their authority and influence as a global thought leader through custom marketing solutions.
We listen to your marketing and business needs with curiosity and a journalistic eye to ideate and create new, custom out-of-the box solutions that exceed your company’s unique goals.
Our industry-leading thought leadership strategists, branded content, product, and customer success experts work with your team to create innovative go-to-market opportunities.
We help companies create category thought leadership by leveraging our reach and influence leading technology business decision makers who are ready to transact.
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VentureBeat Introduces Marketing, Branded Content Studio VB Lab
VentureBeat has formed an innovation hub, VB Lab, that will serve as a branded content studio, as well as offering marketing opportunities to its partners. Read more
What you need to know about your thought leadership strategy, post pandemic
The term “thought leadership” was coined decades ago by Joel Kurtzman, former editor-in-chief of Strategy and Business magazine and Harvard Business Review and was defined as one who “possesses a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Since then, it’s been proven that it’s not just a buzzword, but that it has real impact on influencing decisions. Read more
Virtual events can be more valuable
How VentureBeat kept sponsorship revenue on par with in-person events. Read more
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