Join your peers to receive cutting edge insights and best practices from VB Webinars in marketing tech, mobile, and more.

Learn about our available sponsorship opportunities.

AI-powered customer engagement isn’t optional anymore

10:00am PST Tuesday, February 27th, 2018

AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole. Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome. 2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event! In this webinar, you'll learn: * What’s new in AI for 2018 -- and what’s coming down the pike * How businesses are using AI to drive results * How to go beyond customer retention and power customer engagement Speakers: * Brian Gross, VP Digital Innovation, Aeromexico * Dan Wulin, Director of Data Science, Wayfair * Michael Healey, President, Yeoman Technology Group * Rachael Brownell, Moderator, VentureBeat

Show Description

The AI use cases that keep you competitive

10:00am PDT Wednesday, March 14th, 2018

The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real. From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive. Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat. You’ll learn: * What technologies fall under the AI umbrella * How companies like Kayak use AI to understand customers and personalize experiences * How to identify the right AI use case for your business * Common challenges firms face when implementing AI * Why AI’s time in the sun has finally come, and why it’s here to stay Speakers: * Brandon Purcell, Senior Analyst, Forrester * Matthias Keller, Chief Scientist, Kayak * Pradeep Elankumaran, CEO and Co-Founder of Farmstead * Rachael Brownell, Moderator, VentureBeat

Show Description

Rock content creation using AI

10:00am PDT Tuesday, March 27th, 2018

When it’s used to curate, create, and deliver fresh content, artificial intelligence pushes the marketing content game to the next level. Your goal: Get the right content to the right people, when and where they want to see it. Machine learning is the key, saving you time, money, and guesswork. Machine learning can help you uncover not just what content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, AI can help you determine consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence. To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event. By attending thIs webinar, you'll learn how AI can: * Increase relevance for consumers across channels * Utilize propensity modeling to capture more customers * Boost content curation and creation using machine learning and NLP * Seize customer journey opportunities when they appear Speakers: * Peggy Anne Salz, Principal, Mobile Groove Consulting * Rachael Brownell, Moderator, VentureBeat More speakers coming soon .

Show Description

Reduce churn and maximize subscription revenue with machine learning

10:00am PDT Wednesday, March 28th, 2018

Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures. Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent. Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning. Don’t miss out! Registration is free. In this webinar, you’ll learn... * The power of dynamic retry logic, optimized for each individual invoice * The incremental lift that a well-designed dunning strategy can have on revenue * The key metrics every subscription business should understand to prevent churn * How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions. Speakers: * Emma Clark, Director of Product, Recurly * Stewart Rogers, Analyst-at-Large, VentureBeat * Rachael Brownell, Moderator, VentureBeat Sponsored by Recurly

Show Description