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B2B video marketing: Turn your CRO into your BFF

10:00am PDT Thursday, August 17th, 2017

You better get good at conversational video marketing, fast—or you're going to be obsolete. Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms. Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video. Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event. By watching this webinar, you'll: * Optimize your audience takeaways for video content * Get tips from the savviest sales and marketing people on their video content strategy * Focus your energy on the right distribution channels for your adverts * Personalize video content to lock in the close Speakers: * Michael Ballard,Sr Manager Digital Marketing, Lenovo * Todd Hartley, CEO, Wirebuzz * Stewart Rogers, Director of Marketing Technology, VentureBeat This VB Live event sponsored by Vidyard

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Mobile advertising: Stop fraud and step up clicks

10:00am PDT Thursday, August 24th, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced? Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.

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VR Strategy 101: What your new VR startup lacks

10:00am PDT Thursday, September 21st, 2017

If you’re in the VR startup trenches, you know it feels a little bit like the wild, wild west. Tech is constantly evolving, “best practices” are closer to “best guesses,” and funding is at the end of the rainbow. Want advice from the companies a little farther down the road? Join our latest VB Live event, where we’ll be featuring a panel of VR entrepreneurs with hands-on experience, who know a thing or two about jumping startup hurdles and launching their big ideas and are ready to share. You’ll hear 3 case studies from 3 of the coolest VR startups, and then join an interactive 30-minute panel discussion led by VB’s Stewart Rogers, where our panelists will reveal the lessons they've learned and break down what it takes to succeed. Don’t miss out! In this webinar, you'll: Avoid common VR strategy showstoppers Stay out of cockroach mode when the going gets tough Structure your testing and iteration platform Learn why performance wins over fidelity Prepare for VR at scale Speakers: Stewart Rogers, Director of Technology, VB Rachael Brownell, Moderator, VB

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