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How criminals are playing the gaming industry and what you can do about it

10:00am PST Tuesday, November 19th, 2019

Online security threats are more pervasive than ever, and games have become a primary target for attackers. And why wouldn't they be? These days, there’s real money to be stolen in the virtual world of gaming. Hackers reportedly stole 218 million personal player records from a major gaming company recently. Game developers have to think about security from the start to go beyond the cat-and-mouse game with hackers. How do you protect your game and users from the wide variety of threats today? How will this be different in the future? And how do you integrate this security with the rest of the game to ensure good performance? To learn how to avoid becoming the next victim in online security threats with gaming, don’t miss this VB Live event. You’ll learn: - How to protect your game and players from a growing amount of online security threats - The latest trends in credential abuse and account hacks in gaming - How web attacks are evolving and where they are headed in the future - How to integrate security best practices with the rest of the game for best performance Speakers: - Jonathan Singer, Sr. Manager, Global Games Industry, Akamai Technologies -Scott Adams, Founder & CEO, FraudPVP -Lonnye Bower, COO, ProbablyMonsters -Steve Ragan, Sr. Technical Writer, Akamai Technologies -Dean Takahashi, Lead Gaming Writer, VentureBeat

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Startup strategies to win the war for talent

11:00am PST Wednesday, November 20th, 2019

Fast-growing companies need to scale, but that takes competing in the talent wars for highly specialized employees with tech giants like Google, Facebook, and Amazon. There's no shortcut — you can win that war, but it requires strategic thinking and planning across multiple facets of the company, from the interview process, to your company culture, to technology platforms for HR, and more. Join this VB Live event to learn how to ensure that your recruits never doubt that while the tech giants might have the brand recognition, they can't come close to what you offer in culture, quality of work, and more. Key takeaways: +How to manage your company's explosive growth from the HR front +Actionable recruiting strategies to effectively hire the right talent +How to attract and retain a diverse and digitally skilled talent pool +What premium benefits potential employees want The Speakers: Joseph Furnari: CEO for HyreCar, Inc., a car-sharing for ridesharing marketplace that allows car owners to rent their idle cars to Uber and LYFT drivers safely, securely and reliably. Prior to that, Furnari served as HyreCar’s Chief Financial Officer. Previous to HyreCar, Mr. Furnari served as Vice President of Portfolio Management at The Palisades Group, LLC, where he managed a $5.2 billion portfolio of single-family residential whole loan pools. From October 2009 to April 2014, he served as Assistant Vice President of Securitized Products Valuation at Morgan Stanley, where he coordinated monthly independent valuations of securitized products. From April 2006 to October 2009, Mr. Furnari served as a Senior Analytics Analyst at JP Morgan Chase & Co. David Hughson: As VP for the Technology Sector at TriNet USA, Dave helps tech startups get the HR services they need to manage their payroll and benefits, mitigate risk, and attract and retain a high-quality workforce.

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How AI is transforming customer reviews into crucial business intelligence

10:00am PST Tuesday, December 3rd, 2019

Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back. Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more. Registration is free! You'll learn: *How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer *Steps to guide your business decisions around what your customers say they want, not what you think they want *The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level *The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews Speakers: *Ramin Vatanparast, Chief Product Officer, TrustPilot More speakers coming soon!

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The 3 product experimentation pitfalls & how to avoid them

10:00am PST Wednesday, December 11th, 2019

To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget. Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more. Registration is free here! You'll learn about: -The most common mistakes product teams make when running experiments -Which metrics correlate best with your business’s success -Strategies to scale experimentation across multiple teams and squads -How the world’s top technology companies are able to experiment on all product decisions Speakers: -Jon Noronha, Director of Product Management at Optimizely

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The event marketing opportunities you’re probably missing

10:00am PST Tuesday, December 17th, 2019

Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time? And how do you measure the gains you're making? Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company. To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event! Register for free! You'll learn how to: Pitch events as an important part of a holistic marketing strategy to leadership Run an integrated event marketing program and optimize it for success Capture the data that uncovers attendee behavior at events Speakers coming soon!

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How AI is transforming enterprise analytics

10:00am PST Tuesday, January 14th, 2020

Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness. To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event! Register here for free. Attend this webinar and learn about: *The importance of clean, rich data and how AI is helping this *Why AI dashboards will replace KPI dashboards *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time *The importance of clearly-defined questions in creating AI analytics dashboards Speakers coming soon!

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The enterprise AI conundrum: Build or buy?

10:00am PST Tuesday, February 18th, 2020

It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages. Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options. There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event! You'll learn: *How to identify your AI needs *How to identify your decision criteria *The pros and cons of build and buy, and the best situations for each *How to get a handle on the true costs of both build and buy

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Want your sales teams to always be closing? Adopt AI

10:00am PDT Wednesday, March 18th, 2020

Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal. AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event! Register for free now! Attend this webinar and learn: How to simplify tasks that take up too much of sales' time *How AI will improve forecasting accuracy *How AI can identify coaching themes from meetings based on what top reps do better than others *How AI can identify which clients will be easiest to both up-sell and cross-sell *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table *The leading technologies to implement AI for sales acceleration Speakers: *Stewart Rogers, Analyst At Large, VentureBeat More speakers coming soon!

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