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What it takes to launch a mobile game internationally

10:00am PDT Thursday, October 22nd, 2020

Mobile gaming is a global billion dollar industry. Its meteoric rise is fueled by growing ad revenues, an increase in gamer participation from a diverse demographic, and investment from non-gaming giants from entertainment and other industries. At the same time, the advent of technologies like 5G and increased cloud capabilities are expanding mobile game appeal and accessibility. The next step? Launching abroad. Publishers are capitalizing on these trends by expanding their reach into new, lucrative markets. But finding success means overcoming some at-home market hurdles like foreign government regulations, the risk of market saturation and competition, and the spectre of slow sales. Such hurdles can make the leap to cross-border success intimidating — but there's never been a better time to go global. For insights into what it takes for American publishers to build an international audience and vice-versa, the strategies that developers need to put into place, and how to mitigate risk, join experts from Facebook Audience Network in this VB Live event. From a NA/LATAM lens, this session will cover: - What is influencing publisher motivations to expand internationally? - What should publishers ask themselves when looking to expand? - What are the key insights and trends publishers can leverage when planning to expand? Speakers: - Marcio Freire, Head of LATAM & Americas Scaled, Facebook Audience Network - Martin Bradley, Research Director, 2CV - Jennifer Poulson, Head of Publishing & Product, SEA, Riot Games (moderator)

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COVID and mental health: What employers and HR need to know

10:00am PST Tuesday, November 17th, 2020

As the COVID pandemic continues to evolve, employees are struggling under the weight of the unknown. From the stress of working from home or returning to an office environment when regulations are in flux, to the intense pressure on employees with school-age children who are trying to juggle work and impromptu teaching, workers are wrestling with hard choices and difficult issues. The scale of employee mental health support that HR and business leaders must provide is unprecedented. In this webinar presented by TriNet and FEI, the Workforce Resilience Experts, you'll learn about the impact that COVID is having on employees' mental health and productivity — and, in turn, how employees’ mental health impacts the health of a company. You’ll learn about the internal strategies organizations need now to support employees, from adapting communication policies, to creating buddy systems for co-workers, flexible work schedules, and more. Registration is free! You'll learn: - What employers need to know about COVID’s impact on the mental health of their employees - How the mental strain of COVID negatively impacts the health of a company and employee productivity - Best steps and practices companies are taking to help their employees get through this difficult time Speakers: - Christy Yaccarino, Executive Director, Benefit Strategy and Wellness, TriNet - Michael McCafferty, Consultant, FEI Behavioral Health - Stewart Rogers, Moderator, VentureBeat

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From the ground up: Building your ideal game studio infrastructure

10:00am PST Thursday, November 19th, 2020

So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams. But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success. You will learn about: - Optimizing Time to Play: removing obstacles from the player experience - Basic account security practices: building a more secure player base from day 1 - Zero Trust: starting with modern enterprise security practices Speakers: - James Dobrowski, Managing Director, Sharkmob - Jonathan Singer, Senior Manager – Global Games Industry, Akamai - Dean Takahashi, Lead Writer, GamesBeat (moderator) - More to come!

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Why Genre Matters for Mobile Game Monetization

12:00pm PST Thursday, November 19th, 2020

Learn top rewarded video integrations by game type! Research has shown that the ad-supported model of in-game advertising is a major win for publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone gaming revenue ($82.6B) – and that number is expected to triple by 2024. But no matter your game genre, if your goal is to maximize the revenue impact of ad monetization, it’s important to hone in on the right formats and strategies, and stay on top of the latest best practices and research on what works best for your genre. In this VB Live event, experts will share stats and user sentiment from research and analyst reports covering everything from the best ad formats for every game type — from casual and hypercasual, to strategy, action, and RPG, social casino games and more. You’ll get an in-depth look at the best rewarded video entry points for your game type, including what works best for each genre, common placements, design innovations and value exchange. And you’ll learn about how to test ads in your game, no matter what genre it is. In this webinar you’ll learn: - Insights into in-app ad success by genre - The best rewarded video entry points for each game genre - How to leverage common A/B testing methods - How to make sure ad integrations complement in-app purchases - How leading publishers test and prove the revenue potential of ads Speakers: - Hahn Kim, Strategic Partner Manager NA, Facebook Audience Network More to come!

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Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)

8:00am PST Tuesday, December 8th, 2020

Evolve is a 90-minute event focused on best practices on how to ensure racial fairness and equity while building products, teams, and companies with AI, ML, and large data. Evolve bridges two of the most significant trends in the corporate world in 2020. First, the events of the past few months have reawakened the world to continued racial injustice. The corporate sector, in particular the technology industry, has historically been perceived as slow in efforts to promote equality and affirmative action in the workforce. But recent events have spurred them into action, and there are signs that real change could come about. At the same time, machine learning (ML) and artificial intelligence (AI) are arguably the most powerful enterprise technologies today, and hundreds of large companies are pushing AI/ML product development to get an edge on their competitors. But they are doing so at a time when many, if not most, of the decision-makers, do not reflect the diversity of the general population. And many companies have been careless in making sure their data used in AI decision-making is not reflecting prejudice and bias that can perpetuate inequality for years to come. PANEL DISCUSSION 1: THE WHY, HOW & WHAT OF DE&I IN AI - Moderated by Seth Colaner, Editorial Director, VentureBeat PANEL DISCUSSION 2: FROM 'SAY' TO 'DO': UNPACKING REAL-WORLD CASE STUDIES & HOW TO OVERCOME REAL-WORLD ISSUES OF ACHIEVING DE&I IN AI - Moderated by Hari Sivaraman, Head of AI Content Strategy, VentureBeat Speakers: - Rashida Hodge, VP, North America Go-to-Market | Global Markets, IBM - Huma Abidi, Senior Director of AI Software Products, Intel - More to come!

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