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Machine Learning: The what, how, and why you need it now

9:00am PST Thursday, April 27th, 2017

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change. McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning. In this webinar you’ll: * Learn how cognitive technologies scale across mobile devices (including cars) * Evaluate the value of a machine learning product to your organization * Tailor your data structure to optimize for future machine learning initiatives Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Mobile commerce + AI: Not just a nice-to-have

9:00am PST Tuesday, May 9th, 2017

AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet. Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service. In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support. Don't miss out! In this webinar you'll: * Dive into the current AI landscape, from free tools to enterprise-class options * Learn how conversational UI and AI will transform your mobile commerce * Understand which new platforms are right for your own commerce strategy * Get the key points to convince your CEO and CFO to put these master class tools in your hands Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Bigger, better, faster subscription commerce growth

9:00am PST Wednesday, May 24th, 2017

Better, stronger, faster subscription commerce growth The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition. That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips. Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics. In this webinar, you'll: * Identify the most effective subscription plans and promotions * Compare your trial program performance against industry benchmarks * Use best practices to create a frictionless subscription experience * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more. Speakers: * Wendy Schuchart, Moderator, VentureBeat * Emma Clark, Sr Product Manager, Recurly

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How AI turns customers into big-spending brand loyalists

9:00am PST Wednesday, June 7th, 2017

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty. But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly. Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty. In this webinar, you’ll: * Learn how deep learning can help your customers get a "human" through chat * Cut through the hype around chat bots and learn what really matters * Understand privacy issues around AI and how it may impact your org's security * Integrate a successful marketing campaign using chatbot interactions Speakers: Stewart Rogers, Director of marketing technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat

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Mobile advertising: Stop fraud and step up clicks

9:00am PST Wednesday, June 21st, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced? Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.

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Push notifications that work: 6 tips for building a devoted user base

9:00am PST Thursday, July 13th, 2017

A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands. At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates. Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event. You'll: * Discover the one trick to never-fail push notifications everywhere, not just apps * Drive 2770% higher conversion rates through a specific kind of push notifications * Learn how to apply behavioral triggered push notifications in your own marketing strategy * Build better timing into your push notifications to increase conversions Speakers: * Stewart Rogers, Director of Marketing Technology for VentureBeat • Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon!

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ASO or GTFO: App store optimization FTW

9:00am PST Thursday, July 20th, 2017

For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game. ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report. For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event! In this webinar you'll: * Learn why ASO is fundamental to the success of any app * Familiarize yourself with the pillars of solid ASO strategy * Leverage technology to increase your lifetime user value * Think beyond keywords for your search strategies Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Peggy Anne Salz, Chief Analyst, MobileGroove * Wendy Schuchart, Moderator, VentureBeat Don't miss out, register today!

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