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How to adapt creatives for every platform -- for maximum performance

10:00am PST Tuesday, March 9th, 2021

When it comes to digital marketing, there's no such thing as a one-size-fits-all creative for all platforms. To really perform, you need to make sure you're adapting it to fit the unique audience demand and behavior for every channel and platform. But that can only happen when you have data. Data helps you understand demographics, user behavior, the organic content, and more on each of the platforms you use, so you can optimize your creatives for every channel, align your strategy with user demographics, and get results. In this VB Live event, you'll learn why data is the secret to a powerful digital marketing strategy. We'll examine best practices for creative in every channel -- from Facebook to Google to TikTok to Snapchat (& more) -- and how to optimize for best results. You'll find out how to make native ads that work with the organic content on each platform, implement influencer content into your creative assets and more. Plus, we'll dive into real examples of high-performing creatives across platforms. You'll learn: - How to optimize your digital marketing strategy through creative optimization - How to leverage user data to create content that really performs - How to develop a successful creative strategy for all your social channels - Best practices for creative on every platform - How to incorporate influencer content into your assets - And more! Speakers: - Kinney Edwards, Global Head of Creative Lab, TikTok - Noa Miller, Marketing Creative Strategist, yellowHEAD - Nicole M. Alexander, Professor of Marketing and Technology, New York University (NYU); Former SVP, Chief Innovation Expert, Ipsos (moderator) - More to come!

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The power of audio: Building customer connections and boosting loyalty

10:00am PDT Wednesday, March 24th, 2021

Audio is booming. Consumers are spending 30% more time listening to spoken word audio, including podcasts and news. And 43% listen daily, with 48% listening an average of two hours a day. A big percentage of those are podcasts, which will reach 112 million listeners in 2021. That's why audio is an incredibly powerful way to reach customers, and brands that do it right can increase personalization, consumer convenience, and customer loyalty. Learn how to add audio to your marketing mix in this VB Live event. Attendees will learn: - How brands can include both branded audio and media, and user-generated media in their go-to-market strategy - The benefits of branded audio media - How offering services, or partnering with audio forward companies, to generate or support quality audio can provide a competitive advantage and differentiation Speakers: - Rebecca Michals, Director, Seller Community and Engagement, eBay - Will Mayo, Founder + Chief Strategy Officer, SpokenLayer - Sabba Keynejad, CEO, VEED.IO - Sripal Mehta, Senior Director, API Platform, Dolby Labs - Stewart Rogers, Moderator, VentureBeat

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The power of data to seize gaming’s red-hot market opportunities

10:00am PDT Tuesday, March 30th, 2021

The pandemic drove gaming revenue up by 9.3% in 2020, and advertising is a significant source of that income. But it's not easy money. It's a tough market, where new games are proliferating, advertising is shouting for gamers' attention, and attention spans are short. At the same time, consumers are more concerned than ever about how companies are using and sharing their data, propelling data privacy and security to the forefront of the industry’s priorities. Join this VB Live event to learn how data changes the game for ads, marketing, user acquisition and monetization. Securely leveraging data can help developers cash in on the industry's growth opportunities, attract consumers, create optimized, personalized gaming experiences, protect your users’ privacy, and more. Participants will learn how to: ● Better use data to improve the effectiveness of ads and marketing ● Make data-driven decisions around optimization and personalization ● Overcome challenges with legacy data stacks ● Break down data silos for a single-source, holistic view of audiences ● Ensure data privacy and security Speakers: - Brian Sapp, SVP, User Acquisition Marketing & Ads, Jam City - Daniel Myers, Senior Developer Relations Manager, Snowflake - Dean Takahashi, Lead Writer, GamesBeat (moderator) - More to come!

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In pursuit of parity: A guide to the responsible use of AI in health care

10:00am PDT Wednesday, March 31st, 2021

Leaders from all sectors of health care are increasingly integrating artificial intelligence (AI) into their organizations to achieve strategic goals, and confidence in the technology's promise is growing. A 2020 Optum survey on AI in health care found that 59% of respondents expect a full return on their AI investments in under three years, nearly double the 31% who answered similarly in 2018. Health care’s Quadruple Aim is to simultaneously improve health outcomes, enhance and simplify the experiences of both patients and providers, and reduce overall costs — and AI is seen as an integral tool to help achieve it. The risk is that predictive models may unintentionally perpetuate harmful racial and gender biases that directly impact a patient's health or access to care. In order to overcome these challenges, health care organizations need to acknowledge their existence—and take proactive steps to promote equity by examining both the data these models interpret and how the models are being applied. In this VB Live event, you'll learn more about how AI can help health care experts do their jobs more efficiently and effectively, and how stakeholders throughout health care can use AI responsibly, ethically, and equitably. Plus, you'll get an in-depth perspective on the strengths and limitations of data, AI methodology, the application of AI results, and more. - What it means to use advanced analytics "responsibly" - Why responsible use is so important in health care as compared to other fields - The steps that researchers and organizations are taking today to ensure AI is used responsibly - What the AI-enabled health system of the future looks like and its advantages for consumers, organizations, and clinicians Speakers: - Brian Christian, Author, The Alignment Problem, Algorithms to Live By and The Most Human Human - Sanji Fernando, SVP of Artificial Intelligence & Analytics Platforms, Optum - Kyle Wiggers, AI Staff Writer, VentureBeat (moderator)

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