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How to cross new frontiers with your subscription business

10:00am PDT Wednesday, September 12th, 2018

The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets. Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event! Register for free now. Webinar attendees will learn about: * The opportunities provided by the explosive subscription model growth around the globe * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation * How to identify knowledgeable partners to accelerate your global expansion * How localized communications throughout the subscription lifecycle boost subscriber retention * Common fraud issues to anticipate and how to mitigate them Speakers: * Patrick Unnold, VP Customer, Recurly * Luke Salinas, SVP Strategy, Adyen * Rachael Brownell, Moderator, VentureBeat Sponsored by: Recurly and Adyen

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Why brands like Amazon are using “dumb” bots for smart service

10:00am PDT Thursday, September 13th, 2018

Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more. Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse. The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast. To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event! You’ll learn: * The difference between NLP and rules-based bots and why it matters * Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots * How to deliver mobile and web-based customer service that works, using the right bots. * How rules-based bots make the customer journey more effective Speakers: * Abinash Tripathy, Co-Founder and Chief Strategy Officer, Helpshift * Stewart Rogers, Analyst-at-large, VentureBeat * Rachael Brownell, Moderator, VentureBeat More speakers coming soon! Sponsored by Helpshift

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