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How AI is transforming retail customer acquisition strategies

10:00am PDT Thursday, June 28th, 2018

AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines. With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience. Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event! Register now for free! Attend this webinar and learn: * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement. * How companies can leverage AI to uncover new markets * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search * The future of AI in retail: What's next? Speakers: * Suzy Deering, Chief Marketing Officer, eBay North America * Rob Roy, Chief Digital Officer, Sprint * Eugene Feygin, SEO Manager, Sears * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights * Rachael Brownell, Moderator, VentureBeat

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How AI is changing the customer retention game

10:00am PDT Wednesday, July 11th, 2018

Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent. That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus. Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event! In this webinar you'll learn: * Key engagement strategies using AI * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization) * The role of time-based triggering in automation and monetization * The evolving trends in marketing automation and omnichannel marketing Speakers: * Kara Dake, VP Growth & Partnerships, Clevertap * Rachael Brownell, Moderator, VentureBeat * Stewart Rogers, Analyst-at-Large, VentureBeat Sponsored by Clevertap

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How to use AI to find the right talent faster

10:00am PDT Tuesday, July 24th, 2018

Unemployment is at a record low, which is great for the economy, but tough on recruiters, now that hiring has become a seller’s market. But new AI-powered solutions for virtually every part of your recruitment funnel can give you the advantage you need in a tight market, and even improve your bottom line: Companies leveraging AI in their hiring initiatives are seeing an increase of 18 percent in their revenue and a 30 percent boost in profit. And with over 62 percent of companies expected to be using AI to find and hire the best talent by the end of this year, getting on board the AI train has become an imperative — if you want to stay competitive. Join execs from Adecco, LinkedIn, and Trivago to learn how how AI is revolutionizing their ability to resource high-quality talent, and how your company can do the same, in this VB Live event! Register here for free. In this webinar you'll learn: * How to find the right talent faster, using data-driven AI * The best tools to find quality candidates who progress to face-to-face interviews * How to assess and measure existing talent to become smarter about avoiding bad hires * How to engage and grow current employees to decrease the costs of high turnover * Whether your recruitment and retention efforts are "AI-ready" Speakers: * Angie College, Vice President of Operations for Adecco USA * John Jersin, Head of Product, LinkedIn Talent Solutions * Rolf Schromgrens, CEO, Trivago * Maribel Lopez, Strategic Advisor, Lopez Research * Rachael Brownell, Moderator, VentureBeat

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Can your data infrastructure support AI marketing?

10:00am PDT Thursday, August 9th, 2018

Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve. But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it. Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications? Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event! Register for free! Attend this webinar and learn: * How to tell if your marketing and IT departments are AI-ready * The fundamentals of an AI-driven infrastructure * The role of clean, definable data goals in successful AI implementation * How to scale the AI workload Speakers: * Michelle Goetz, Principal Analyst, Forrester * Rachael Brownell, Moderator, VentureBeat More speakers coming soon!

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