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Get and keep customers with killer AI-driven UX design

10:00am PST Wednesday, November 28th, 2018

Customer experience is swiftly overtaking price as the most important competitive differentiator. That means wowing your customers at every point of interaction and engagement by delivering on your brand’s promise each and every time. And that includes every product, every service, and every effort. In return, you’re rewarded with loyalty, affinity, and word of mouth. User experience design (UX) isn’t a guessing game anymore, though. Artificial intelligence is your superpower, and machine learning your secret weapon. AI helps you personalize the customer journey at every step dynamically, crafting unique, individual experiences that learn along the way, making them more relevant, more engaging, and more delightful. To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event! Register here for free. Attend this webinar and learn: * How AI supercharges the relevancy, elegance, and engagement of modern design. * The ways well-known brands are creating intuitive apps with powerful UX supported by AI * The relationship between effective design and a strong ROI * Real-world successes and failures in AI-driven design Speakers: * Misha Kaura, CEO, Darlinghurst Enterprises. * Stewart Rogers, Analyst-at-Large, VentureBeat * Rachael Brownell, Moderator, VentureBeat More speakers coming soon!

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How esports can combine old and new monetization models to reach new heights

10:00am PST Tuesday, December 4th, 2018

Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports. There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences. So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least. In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue. Register now to join us for free. Attend this webinar and learn: * How the current esports model stacks up against traditional sports, and where the money is coming from now * The new technologies that will change the existing business model * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line Speakers * Jonathan Singer, Industry Strategist, Akamai * Robb Chiarini, Director esports, NCSA at Ubisoft * Dean Takahashi, Lead Writer, Gamesbeat * Kent Wakeford, Co-founder and COO, Gen.G Sponsored by Akamai

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Consumers trust influencers more than they trust you

10:00am PST Wednesday, December 5th, 2018

They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in. In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty. What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs. Register now for free! Attend this webinar and learn: * How influencers and customers drive brand reputation and how they differ. * The relationship between PR tactics and community voice * Real-world tactics used by brands to overcome PR nightmares * How to create an influencer marketing plan that retains authenticity and believability * How real brands think about influencers + consumers as a strategy to strengthen their bottom line Speakers: * Rachael Brownell, Moderator, VentureBeat More speakers coming soon!

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How smart companies use voice and bots to get and keep more customers

10:00am PST Tuesday, December 11th, 2018

The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat. AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results. To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event! Register here for free. Attend this webinar and learn: How bots and voice are uniquely positioned to help customers make purchasing decisions How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa The best ways to leverage voice and bots to optimize the customer experience What's next for voice and bots Speakers: Rachael Brownell, Moderator, VentureBeat More speakers coming soon! Sponsored by LogMeIn

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Bridging the online and offline marketing gap

10:00am PST Wednesday, December 12th, 2018

While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare. Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more. To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event! Registration is free. Attend this webinar and learn: * How to use martech to digitize offline channels * How to integrate traditional marketing efforts into their newer tech-driven marketing stack * The importance of combining online and offline marketing * How to track offline conversions Speakers: * Rachael Brownell, Moderator, VentureBeat More speaker coming soon! Sponsored by Cvent

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How AI and machine learning are supercharging cybersecurity

10:00am PST Tuesday, December 18th, 2018

Cyber threats continually evolve, growing more sophisticated and aggressive, regularly overwhelming and bypassing traditional security solutions. With AI-powered software trained on large datasets of cybersecurity, network, and even physical information, cybersecurity solutions are increasingly able to detect and block abnormal behavior, even without a known signature or pattern. Adding AI into the mix is a major turning point for cybersecurity. It’s growing clear that artificial intelligence and machine learning is the safest, and perhaps the only, path for cybersecurity professionals to really lock down their data and protect the enterprise. These systems offer the fastest, smartest ways to identify and analyze threats in real time -- and find the quickest way to taking them down. To learn more about how to improve privacy and security, and how new AI-powered security can protect companies and their customers better, don’t miss this VB Live event! Registration is free. Attend this webinar and learn: How AI is defeating and preventing cyberattacks When AI analytics need to be deployed and for what reason How to build AI-powered tools that can assure consumers their data is secure Real-world AI applications and what they mean for cybersecurity Speakers: Rachael Brownell, Moderator, VentureBeat More speakers to be announced soon.

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