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How AI turns customers into big-spending brand loyalists

10:00am PDT Wednesday, June 7th, 2017

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty. But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly. Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty. In this webinar, you’ll: * Learn how deep learning can help your customers get a "human" through chat * Cut through the hype around chat bots and learn what really matters * Understand privacy issues around AI and how it may impact your org's security * Integrate a successful marketing campaign using chatbot interactions Speakers: Stewart Rogers, Director of marketing technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat

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Is your mobile app too slow? Five best tips for mobile immediacy

10:00am PDT Thursday, June 8th, 2017

Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players. It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed. We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena. In this webinar, you'll: * Identify the best practices for optimizing load times for games with rich content * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach * Discover what to do first, and which technologies can help you get there quicker Speakers: * Secil Watson, EVP Head of Digital Solutions, Wells Fargo * David Holtkamp, CEO, Crimson Moon * Jonathan Meson, CEO, VisualBlasters * Martín Domínguez, CIO at Etermax * Stewart Rogers, Director of Marketing Technology, VentureBeat Sponsored by Akamai

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Machine Learning: The what, how, and why you need it now

10:00am PDT Wednesday, June 14th, 2017

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change. McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning. In this webinar you’ll: * Learn how cognitive technologies scale across mobile devices (including cars) * Evaluate the value of a machine learning product to your organization * Tailor your data structure to optimize for future machine learning initiatives Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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How to get your AI and Bot company funded

10:00am PDT Thursday, June 15th, 2017

In 2016, when major platforms like Facebook gave developers the keys to the artificial intelligence kingdom, and advances in AI technology and natural language processing started breaking the user interface mold, analysts predicted that chatbots were going to change the game. Bots flooded the market—and then they vanished. They weren't backed with solid business models, addressing real pain points or solving problems, because marketers weren't asking the right questions, customers weren't engaging, and chatbots were too often gimmicks instead of disruptors. How do you become the next unicorn in the bots and artificial intelligence space? How do you catch the eye and win the heart of that top VC firm? Join our latest interactive VB Live event to find out! In this live virtual executive roundtable, you'll: * Learn what entrepreneurs need to do to get noticed by top VC firms * Look at the most active venture capitalists in tech today * Discover the biggest mistakes made by foundering startups * Identify the weaknesses that are keeping you from becoming the next unicorn Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat More speakers to be announced soon

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Mobile advertising: Stop fraud and step up clicks

10:00am PDT Wednesday, June 21st, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced? Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.

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Push notifications that work: 6 tips for building a devoted user base

10:00am PDT Thursday, July 13th, 2017

A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands. At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates. Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event. You'll: * Discover the one trick to never-fail push notifications everywhere, not just apps * Drive 2770% higher conversion rates through a specific kind of push notifications * Learn how to apply behavioral triggered push notifications in your own marketing strategy * Build better timing into your push notifications to increase conversions Speakers: * Stewart Rogers, Director of Marketing Technology for VentureBeat • Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon!

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ASO or GTFO: App store optimization FTW

10:00am PDT Thursday, July 20th, 2017

For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game. ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report. For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event! In this webinar you'll: * Learn why ASO is fundamental to the success of any app * Familiarize yourself with the pillars of solid ASO strategy * Leverage technology to increase your lifetime user value * Think beyond keywords for your search strategies Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Peggy Anne Salz, Chief Analyst, MobileGroove * Wendy Schuchart, Moderator, VentureBeat Don't miss out, register today!

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B2B video marketing: Turn your CRO into your BFF

10:00am PDT Thursday, August 17th, 2017

You better get good at conversational video marketing, fast—or you're going to be obsolete. Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms. Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video. Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event. By watching this webinar, you'll: * Optimize your audience takeaways for video content * Get tips from the savviest sales and marketing people on their video content strategy * Focus your energy on the right distribution channels for your adverts * Personalize video content to lock in the close Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat More speakers to be announced soon!

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