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The business impact of video game cheaters and pirates – and how to fight back

10:00am PDT Tuesday, June 29th, 2021

Piracy, app cloning, and multiplayer cheating continue to target games of every size from the big studios to the independent developers. These bad actors have a direct impact on your revenue and tarnish your reputation. A Global Gaming Survey found that in-game cheating drives 78% of gamers away, and 46% said that they're less likely to buy in-game content. And word-of-mouth can be deadly. Game publishers and developers can protect their franchise, preserve their app store and in-app purchase revenues, and retain players with anti-tamper and anti-cheat solutions. In this VB Live event, learn more about the games cybersecurity landscape, and how any size studio can implement games protection that's lightweight, easy and fast to implement, has zero effect on the experience of legitimate players, and requires no modification of the source code. You'll learn about: - The various threats in video games and how they affect gamers’ experience - How piracy impacts your revenue and how you can protect your game - How cheaters operate and how an anti-cheat solution can help maximize engagement - And more! Speakers: - Phil Koskinas, Anti-Cheat Lead, Riot Games - Nick Peterson, Senior Software Engineer, Riot Games - Reinhard Blaukovitsch, Managing Director, Denuvo by Irdeto - Dean Takahashi, Lead Writer, GamesBeat (moderator)

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Rethinking employee benefits in a post-pandemic world

11:00am PDT Wednesday, July 21st, 2021

The world of work has changed dramatically, and there's no going back to the 2019 playbook, particularly for benefits. Employee needs and expectations are still shifting, and your company's benefits need to evolve alongside. It's everything from a renewed focus on employee wellness and rethinking holistically what "health benefits" really entail; boosting the role of EAPs and rewards schemes; and more. Enhancing employee benefit access has a measurable, concrete impact on business success. It accomplishes, among other things, a direct improvement in employee happiness, which is a major driver of employee engagement, productivity, and longevity. That means spending significantly less on recruiting and ramp-up periods for new employees, as well as improving your competitiveness in the market, and becoming an employer of choice for higher-value talent. Rethinking employee benefits and integrating them directly into your business strategy doesn't need to cost much, and the return on investment is powerful. Learn how post-pandemic players are evolving benefits to reflect what employees expect in the new normal in this free VB Live event. You’ll learn: ● What employees are looking for in the post-COVID era ● The surprising new changes a redistributed workforce ushers in ● Looking ahead as offices reopen for business ● How to review your current benefit schemes in light of future needs Speakers to come!

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THE POWER OF CREATIVE: Reaching consumers in health, fitness, and finance

10:00am PDT Thursday, August 19th, 2021

Gaining consumer attention is hard in every vertical. But in some industries, such as health, wellness, finance, and insurance, it can be particularly challenging to influence purchasing decisions. Making these very personal purchases often involves extensive research and a far longer purchasing window. And these consumers can be particularly skeptical, too. To successfully market to these buyers, organizations must understand the motivations of their consumers, determine how to build trust over time, create real and personal value, and tell their brand story in authentic, compelling ways. In this VB Live event, you'll learn what it takes to connect with consumers in these markets. We'll dive into creating a strategy backed by real data, implementing a diverse testing strategy, staying on top of your creative performance, and more. You'll learn about: ● The industries that require a new marketing perspective -- and why ● The growing role of creative in competitive digital landscapes ● What buyers in sensitive and complex verticals are looking for, and how to make them believe you're the one ● Triggering the right emotional connection with your audience ● How and why data should be the backbone of your campaign ● Optimizing creatives for every social media platform Speakers to come!

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