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THE POWER OF CREATIVE: Reaching consumers in health, fitness, and finance

10:00am PDT Thursday, August 19th, 2021

Gaining consumer attention is hard in every vertical. But in some industries, such as health, wellness, finance, and insurance, it can be particularly challenging to influence purchasing decisions. Making these very personal purchases often involves extensive research and a far longer purchasing window. And these consumers can be particularly skeptical, too. To successfully market to these buyers, organizations must understand the motivations of their consumers, determine how to build trust over time, create real and personal value, and tell their brand story in authentic, compelling ways. In this VB Live event, you'll learn what it takes to connect with consumers in these markets. We'll dive into creating a strategy backed by real data, implementing a diverse testing strategy, staying on top of your creative performance, and more. You'll learn about: ● The industries that require a new marketing perspective -- and why ● The growing role of creative in competitive digital landscapes ● What buyers in sensitive and complex verticals are looking for, and how to make them believe you're the one ● Triggering the right emotional connection with your audience ● How and why data should be the backbone of your campaign ● Optimizing creatives for every social media platform Speakers: - Claudio Franco, CMO, Gympass - Adriana Estrada, VP Brand Strategy, Stash - Noa Miller, Creative Strategy Lead, yellowHEAD

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Expert strategies to drive subscriber growth + LTV

10:00am PDT Tuesday, August 24th, 2021

By 2023, 75% of DTC brands will have a subscription offering. But the days of one-size-fits-all are long gone. Consumers want to see customized pricing based on their needs and feature set offered. They also want a choice in billing cycles. So, while there is tremendous growth opportunity, offering multiple subscriptions also adds complexity to your acquisition and retention efforts. Of course, it all comes down to lifetime value. LTV is important for any business, but it’s absolutely critical for subscription-based businesses. How do you provide a subscription experience that motivates loyalty, drives the most value from your subscribers, and can even turn around cancellations? We're bringing together a panel of industry experts that will share their secrets to driving subscriber growth + LTV in a competitive landscape. You'll walk away from the conversation with insights on: - The most efficient channels that are driving subscriber growth - How to approach pricing & packaging - Tactics that are driving customer LTV - Strategies to implement during renewals + cancellations Speakers: - Jeff Bladt, VP of Pricing and Inventory, ClassPass - Logan Dunn, Head of Growth, Wyze - Alycia Simpson, Senior Director of Demand Generation, Recurly - Seth Colaner, Moderator, VentureBeat

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How open API standards will transform financial services

10:00am PDT Tuesday, August 31st, 2021

Many financial institutions and FinTechs use APIs to connect with customers, exchange financial information, and deliver new services outside traditional bank environments. Because there’s no official standard framework for APIs in the U.S., the financial industry is coming together to develop open API standards. These open standards will have a signficant impact on driving innovation and international collaboration, improving transaction transparency and user consent, and ensuring data security. Join the discussion to learn more about this emerging open API economy and how to make the most of it. Attendees will learn: • What the U.S. can learn from Europe’s open API standards • The latest on open API standards in the U.S. • New partnerships and opportunities Speakers: - Dan Martin, Senior Director, Product Architecture, Envestnet | Yodlee - Evan Schuman, Moderator - More expert speakers to come!

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