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The 3 product experimentation pitfalls & how to avoid them

10:00am PST Wednesday, December 11th, 2019

To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget. Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more. Registration is free here! You'll learn about: - The most common mistakes product teams make when running experiments - Which metrics correlate best with your business’s success - Strategies to scale experimentation across multiple teams and squads - How the world’s top technology companies are able to experiment on all product decisions Speakers: -Jon Noronha, Director of Product Management at Optimizely

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End user computing trends, predictions, and best practices for 2020

10:00am PST Thursday, December 12th, 2019

Nowadays business consumers expect a modern workspace to get work done, recruiting and retaining new talent has become a bigger challenge, and keeping employees engaged and productive has become more difficult than ever. IT departments are faced with an increasingly mobile workforce with devices that need to be updated, optimized, and secured no matter where they are in the world. That's why Desktop-as-a-Service (DaaS) is disrupting end user computing and virtual desktop infrastructure, and companies like Google and Microsoft are getting into the mix. They're partnering with end user computing firms to create solutions that can run remote applications and desktops on any device, vastly improving the user experience and making the lives of your business consumers and IT department so much easier. Data is centralized and infinitely more secure, the IT department can manage thousands of workspaces anywhere in the world from one console, and the end user's device, whether it's their own or corporate-owned is optimized, making the experience faster and easier to use than ever. For a look at the latest developments in End User Computing (EUC), virtual desktop infrastructure (VDI), and DaaS, the pros and cons of VDI versus DaaS, unique use cases and more, don't miss this VB Live event! Registration is free here! Key takeaways: + Tips and advice for VDI and DaaS success in 2020 + How DaaS and VDI is evolving, and how to prepare your IT department + Pros and cons for Desktop-as-a-Service vs. VDI + Best practice for DaaS in public clouds and on-premises

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The event marketing opportunities you’re probably missing

10:00am PST Tuesday, December 17th, 2019

Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time? Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company. To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event! Register for free! You'll learn how to: -Pitch events as an important part of a holistic marketing strategy to leadership -Run an integrated event marketing program and optimize it for success -Capture the data that uncovers attendee behavior at events Speakers: -Patrick Smith, CMO, Cvent -Sharon Summers, Director, Global Events, CPA Global -Ivo Lukas, CEO/Founder, 24Notion More speakers coming soon!

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How AI is transforming enterprise analytics

10:00am PST Tuesday, January 14th, 2020

Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness. To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event! Register here for free. Attend this webinar and learn about: *The importance of clean, rich data and how AI is helping this *Why AI dashboards will replace KPI dashboards *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time *The importance of clearly-defined questions in creating AI analytics dashboards Speakers coming soon!

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The enterprise AI conundrum: Build or buy?

10:00am PST Tuesday, February 18th, 2020

It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages. Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options. There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event! You'll learn: *How to identify your AI needs *How to identify your decision criteria *The pros and cons of build and buy, and the best situations for each *How to get a handle on the true costs of both build and buy

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Want your sales teams to always be closing? Adopt AI

10:00am PDT Wednesday, March 18th, 2020

Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal. AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event! Register for free now! Attend this webinar and learn: How to simplify tasks that take up too much of sales' time *How AI will improve forecasting accuracy *How AI can identify coaching themes from meetings based on what top reps do better than others *How AI can identify which clients will be easiest to both up-sell and cross-sell *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table *The leading technologies to implement AI for sales acceleration Speakers: *Stewart Rogers, Analyst At Large, VentureBeat More speakers coming soon!

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