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Subscription strategies to drive your competitive advantage

10:00am PDT Wednesday, March 18th, 2020

The subscription model has proven to be ideal for our digital, customer-centric economy. It offers sustainable recurring revenue and customer loyalty, plus a wealth of data to enable data-driven insights. But as consumer preferences and buying behaviors continue to shift, subscription businesses must evolve to remain competitive, or risk losing significant market traction. It’s time to step up your subscription game in 2020! Real world case studies will show you how it's done. Learn how hybrid commerce helps Urban Outfitters and BarkBox maximize revenue growth and brand value; how Output and Cinemark use machine learning and payments optimization to reduce churn and ensure business continuity; the way Unbounce is using subscription data to keep pricing and packaging competitive, and more, when you join this VB Live event. Key Takeaways: *How forward-looking businesses are using subscriptions to gain a competitive edge, including real-world case studies *The latest subscription trends and technologies to leverage for accelerated growth *Ways to build brand value and deepen customer loyalty, including hybrid commerce, alternative payment methods, frictionless trials, delighting customers, and more Speakers: *Emma Clark, Chief of Staff, Recurly *Ken Fenyo, Consumer Markets Lead, Fuel, a McKinsey Company More speakers coming soon! Emma Clark is Chief of Staff at Recurly. In this role, she focuses on identifying new and emerging trends in subscription commerce as well as advising businesses on effective ways to optimize their subscription model. Emma's background is in data analytics and product management. Prior to Recurly, Emma was an analyst and product manager at JP Morgan Chase.

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Make employees your biggest cybersecurity asset, not your biggest risk

10:00am PDT Wednesday, March 25th, 2020

Despite the thousands of cybersecurity products available today, data breaches are at an all- time high. That’s because businesses have been focusing exclusively on securing their networks, devices, and cloud applications. But, what about their people? Employees can accidentally transfer thousands of dollars to a bank account or send 50,000 patient records in a single Excel file in one click of a mouse. In fact, misdirected emails were the leading cause of data breaches in 2019. Traditional cyber security methods simply aren’t equipped to account for the complexities of human relationships because human behavior can’t be codified into “if-this-then-that” logic. Individual relationships change over time which necessitates a solution that can learn and evolve in tandem with the threats it detects without impeding on the productivity of users. Stateful machine learning does just that. Learn about developing a robust, people-centric approach to cybersecurity, the technologies that detect and prevent threats caused by human error, and more, when you join this VB Live event! Register now! Attendees will learn: - How stateful machine learning can accurately predict behaviors and detect possible human-made threats before they do damage - How technology can prevent data breaches caused by people making mistakes, breaking rules or being hacked - How to empower employees to correct damaging mistakes before they make them Speaker: -Ed Bishop, Co-founder and Chief Technology Officer, Tessian More speakers coming soon!

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How AI is transforming enterprise analytics

10:00am PDT Thursday, April 2nd, 2020

Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness. To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event! Register here for free. Attend this webinar and learn about: *The importance of clean, rich data and how AI is helping this *Why AI dashboards will replace KPI dashboards *How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things *How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time *The importance of clearly-defined questions in creating AI analytics dashboards Speakers coming soon!

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5 Steps to Scale your Company from Early- to Growth-Stage

10:00am PDT Tuesday, April 21st, 2020

How do SaaS companies scale? Automation is the key. It can significantly speed up quote-to-cash cycles and shorten your close cycles, free up cash to make investments, and help increase your valuation with more accurate forecasting. Plus, with cash flow improved, you can accelerate hiring, create and test new products, and more. Key Takeaways: * 7 Mistakes to avoid when automating your B2B subscription billing model * The 5 steps required to build your subscription financial processes * 3 Tips on choosing the technology stack that will help you grow Speakers: *David Appel, Head of Software & SaaS, Sage Intacct *Stewart Rogers, Analyst At Large, VentureBeat More speakers coming soon!

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