FUTURE WEBINARS
PAST WEBINARS

Push notifications that work: 6 tips for building a devoted user base

10:00am PDT Thursday, July 13th, 2017

A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands. At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates. Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event. You'll: * Discover the one trick to never-fail push notifications everywhere, not just apps * Drive 2770% higher conversion rates through a specific kind of push notifications * Learn how to apply behavioral triggered push notifications in your own marketing strategy * Build better timing into your push notifications to increase conversions Speakers: * Marissa Aydlett, VP Marketing, AppBoy * Colleen LeCount, SVP Global Sales and Marketing, Mobilize * Stewart Rogers, Director of Marketing Technology for VentureBeat • Rachael Brownell, Moderator, VentureBeat

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How AI turns customers into big-spending brand loyalists

10:00am PDT Friday, July 14th, 2017

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty. But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly. Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty. In this webinar, you’ll: * Learn how deep learning can help your customers get a "human" through chat * Cut through the hype around chat bots and learn what really matters * Understand privacy issues around AI and how it may impact your org's security * Integrate a successful marketing campaign using chatbot interactions Speakers: * Dr. Anand Rao, Global AI Lead for PwC Data & Analytics * Scott Horn, CMO, 24[7] * Stewart Rogers, Director of marketing technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat

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Why your VR game is virtually useless without data

10:00am PDT Wednesday, July 19th, 2017

The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success. And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools. Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games. Attendees will: * Understand the role of VR in online gaming * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success * Discover how to deploy full-stack analytics infrastructure and tools Speakers: Nicolas Nadeau, President, Exostatic Kiyoto Tamura, VP Marketing, Treasure Data Ben Solganik, Producer, Survios Stewart Rogers, Director of Marketing Technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat Sponsored by Treasure Data

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Turning advances in VR + AR into business innovation

9:00am PDT Thursday, July 20th, 2017

Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers. In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual. By attending this VB Live event, you'll: * Understand VR and AR attitudes across the globe * Learn what's holding consumers back from these technologies * Introduce innovation with AR and VR into your own organization * Learn how payment technology will help facilitate new VR/AR experiences * Hear what experts think the future holds Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay * Wendy Schuchart, Moderator, VentureBeat Register today! Sponsored by Worldpay

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ASO or GTFO: App store optimization FTW

12:30pm PDT Thursday, July 20th, 2017

For LTV, engagement, and lifecycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game. ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report. For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event! In this webinar you'll: * Learn why ASO is fundamental to the success of any app * Familiarize yourself with the pillars of solid ASO strategy * Leverage technology to increase your lifetime user value * Think beyond keywords for your search strategies Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Peggy Anne Salz, Chief Analyst, MobileGroove * Wendy Schuchart, Moderator, VentureBeat Don't miss out, register today!

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VR content production: How to take advantage of the VR wave

10:00am PDT Wednesday, July 26th, 2017

VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera? Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact. And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead. Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break. In this webinar you’ll: *Hear the results - for the first time - of the latest VR market research *Discover the compelling business case for VR *Understand why consumer-generated VR content is important to business *Find out how companies are using VR content to strengthen their bottom line *Learn what’s next in the VR content world Speakers: *Taylor Freeman, CEO, of Upload, Inc. *Stewart Rogers, Director of Technology, VentureBeat

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B2B video marketing: Turn your CRO into your BFF

10:00am PDT Thursday, August 17th, 2017

You better get good at conversational video marketing, fast—or you're going to be obsolete. Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms. Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video. Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event. By watching this webinar, you'll: * Optimize your audience takeaways for video content * Get tips from the savviest sales and marketing people on their video content strategy * Focus your energy on the right distribution channels for your adverts * Personalize video content to lock in the close Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat More speakers to be announced soon!

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Mobile advertising: Stop fraud and step up clicks

10:00am PDT Thursday, August 24th, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced? Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.

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How to get your AI and Bot company funded

10:00am PDT Thursday, June 15th, 2017

In 2016, when major platforms like Facebook gave developers the keys to the artificial intelligence kingdom, and advances in AI technology and natural language processing started breaking the user interface mold, analysts predicted that chatbots were going to change the game. Bots flooded the market—and then they vanished. They weren't backed with solid business models, addressing real pain points or solving problems, because marketers weren't asking the right questions, customers weren't engaging, and chatbots were too often gimmicks instead of disruptors. How do you become the next unicorn in the bots and artificial intelligence space? How do you catch the eye and win the heart of that top VC firm? Join our latest interactive VB Live event to find out! In this live virtual executive roundtable, you'll: * Learn what entrepreneurs need to do to get noticed by top VC firms * Look at the most active venture capitalists in tech today * Discover the biggest mistakes made by foundering startups * Identify the weaknesses that are keeping you from becoming the next unicorn Speakers: * Ton van 't Noordende, Venture Partner, Keadyn * Jon Cifuentes, Cofounder Research and Operations, All Turtles * Matthew Zeiler, CEO, Clarifai * Stewart Rogers, Director of Marketing Technology, VentureBeat

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Machine Learning: The what, how, and why you need it now

10:00am PDT Wednesday, June 14th, 2017

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change. McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning. In this webinar you’ll: * Learn how cognitive technologies scale across mobile devices (including cars) * Evaluate the value of a machine learning product to your organization * Tailor your data structure to optimize for future machine learning initiatives Speakers: * Andy Barkett, VP of AI and Machine Learning, REX * Daniel Lizio-Katzen, Senior VP Product and Revenue, Fareportal * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Is your mobile app too slow? Five best tips for mobile immediacy

10:00am PDT Thursday, June 8th, 2017

Sure, you have a beautiful app, but if your load times are too slow and your file sizes are too large, you're leaving money on the table. The mandate is clear: Your mobile game needs to start up in five seconds, or you’ll start to churn players. It’s a tough balancing act between delivering rich content and letting players enjoy the game without a painful loading screen. And in some countries, speed and minimalism are a must, not a nice-to-have, if you're going to succeed. We're going to take a deep dive in the best practice for reducing load times across both the mobile web and apps. We'll look at screen load micro-data and how slow load times are killing publishers in the mobile arena. In this webinar, you'll: * Identify the best practices for optimizing load times for games with rich content * Find out the risks are if you fail to optimize load times, including the dangers associated with global reach * Discover what to do first, and which technologies can help you get there quicker Speakers: * David Holtkamp, CEO, Crimson Moon * Jonathan Meson, CEO, VisualBlasters * Martín Domínguez, CIO at Etermax * Stewart Rogers, Director of Marketing Technology, VentureBeat Sponsored by Akamai

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Bigger, better, faster subscription commerce growth

10:00am PDT Wednesday, May 24th, 2017

Better, stronger, faster subscription commerce growth The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition. That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips. Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics. In this webinar, you'll: * Identify the most effective subscription plans and promotions * Compare your trial program performance against industry benchmarks * Use best practices to create a frictionless subscription experience * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more. Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat * Emma Clark, Sr Product Manager, Recurly Sponsored by Recurly

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Mobile commerce + AI: Not just a nice-to-have

10:00am PDT Tuesday, May 9th, 2017

AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet. Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service. In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support. Don't miss out! In this webinar you'll: * Dive into the current AI landscape, from free tools to enterprise-class options * Learn how conversational UI and AI will transform your mobile commerce * Understand which new platforms are right for your own commerce strategy * Get the key points to convince your CEO and CFO to put these master class tools in your hands Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Jonathan Jarvis, CEO, Token * Wendy Schuchart, Moderator, VentureBeat

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Unbeatable best practices in global subscriptions

9:00am PDT Thursday, April 20th, 2017

Some things you can count on — and recurring revenue from subscriptions is one of them. To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace. In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy? To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event! By registering for this webinar, you'll: * Provide subscribers with the right payment options at the right time * Get users to pick the subscription option you WANT them to * Increase payment conversion with an effective pricing strategy * Create and execute a payments strategy that enables you to reliably scale globally Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com * Kevin Hennessy, Director, Digital Content, Worldpay * Wendy Schuchart, Moderator, VentureBeat Sponsored by Worldpay

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VR meets marketing: Get ready for this new reality

10:00am PDT Wednesday, April 19th, 2017

Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more. Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up. VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level. In this webinar you'll: · Discover why VR marketing will be important in 2017 · Find out what will work in VR marketing, and what won't · Understand the VR marketing landscape · Learn how to get started, and how you can leverage the opportunity Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Dean Johnson, Head of Innovation; Brandwidth * Cathy Hackl, Chief Communications Officer, Future Lighthouse * Wendy Schuchart, Moderator, VentureBeat

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Customer support: Unleash your superpowers with AI

10:00am PDT Thursday, April 13th, 2017

Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat. To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots. Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service. In this webinar you'll: * Use AI to accelerate your customer support * Learn why chatbots are the answer to increased customer service * Get started on the first steps toward implementing an AI solution on the help desk * Integrated an innovative social customer service operation in a bot-driven world Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Tony Jamous, President of Nexmo, part of Vonage * Wendy Schuchart, Moderator, VentureBeat

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Create more engaging financial wellness solutions

10:00am PDT Thursday, April 6th, 2017

For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them. Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty. To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event! In this webinar, the panelists will discuss: * Pivoting the drivers of change and the evolution of PFM in banking * How to improve customer interaction with financial wellness solutions * Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications * Driving customer loyalty and engagement with the next wave of financial wellness solutions Panelists: * Katy Gibson, VP Product Management, Envestnet | Yodlee * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai * Colin Walsh, CEO and Co-founder, Varo Money * Evan Schuman, Moderator, VentureBeat Register today!

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Cashing in on influencer marketing

10:00am PDT Thursday, March 30th, 2017

Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier. Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI. In this webinar, you'll: * Learn the different types of influencer marketing and understand which is right for you * Discover the right influencers for the best results in your specific industry * Get tips from a super influencer on what works for them and what turns them off * Avoid the mistakes of bad influencer marketing strategies Speakers: * Virginia Sallas Castilio, BBC * Bill Arzt, COO and co-founder, FitReserve * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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How machine learning and AI will impact your marketing forever

12:30pm PDT Thursday, March 16th, 2017

Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group. Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried. Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event. In this webinar you’ll: * Learn how speech recognition impacts the SEO value on your web presence * Understand the full ROI of fully automated chat bots for artificial human interaction * Integrate deep learning into your marketing strategy to realize unbelievable lift Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Keith Johnson, EVP Strategic Data Solutions, Wunderman * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels * Jim D'Arcangelo, VP of Marketing, WhenIWork * Wendy Schuchart, Moderator, VentureBeat Sponsored by TreasureData

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Lean data for marketers: How your org can stand out among lazy competitors

10:00am PDT Thursday, March 16th, 2017

Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers. But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already? Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers. In this webinar, you’ll: * Discuss how big data and marketing data collection tools have made marketers lazy * Learn about conscious choosers and how trust can help grow your business performance * Hear about lean data practices and practical tips Speakers: * Jascha Kaykas-Wolff, CMO, Mozilla * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon

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How to make money off of Facebook Messenger

10:00am PST Thursday, February 23rd, 2017

With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you. It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context. Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger. In this webinar, you’ll: * Understand the broader digital wallet strategy to connect with customers through chatbots * Get valuable tips to spin chatbots into gold * Learn the biggest mistake organizations are making with payments through Messenger Speakers: * Laura Knapp, Managing Director, SRAX Social, Social Reality * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Strengthening your app monetization super powers

10:00am PST Thursday, February 9th, 2017

It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack) * Eric Shashoua, CEO, Kiwi for Gmail * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Analyst, VentureBeat Register today for this free webinar.

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Turning data-driven creative into digital marketing success

10:00am PST Thursday, January 19th, 2017

Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park. How do you hit that grand slam? GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level. Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want. In this webinar you’ll learn how to: * Find your customers online and how to reach them * Refine targeting and creative with data * Leverage creative as the key variable in digital marketing * Reach out to influencers, the new gatekeepers Speakers: * Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin * Eric Franchi, Co-founder and SVP Business Development, Undertone * Wendy Schuchart, moderator, VentureBeat Sponsored by Undertone

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Masters of Mobile Data IV: From hype to reality in 2017 and beyond

10:00am PST Thursday, December 15th, 2016

Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye. Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it? In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond. Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live. In this webinar you’ll: * Learn which mobile analytics will matter in the next five years * Understand the ways that KPIs monthly active users (MUA) can be interpreted * Measure beyond smartphones -- including wearables, connected cars and more. Speakers: * James Peng, Head of Mobile and Social Acquisition, Match Group * Bob Sherwin, VP Direct Marketing, Wayfair * Jesse Robbins, CEO, Orion Labs former CEO of Chef * Evan Schuman, Moderator, VentureBeat Sponsored by mParticle

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Instant messaging: The future of mobile marketing

10:00am PST Wednesday, December 14th, 2016

The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily. Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email. Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience. By participating in this VB Live event you’ll: * Learn how to leverage instant messaging * Capture customer details in IM * Leverage instant messaging technologies to improve your marketing strategy overall * Use the high engagement of messaging in terms of viewabilty Speakers: * George Corbin, Senior Vice President, Marriott Digital * Stewart Rogers, Director of Marketing Technology, VentureBeat * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance * Wendy Schuchart, Moderator, VentureBeat

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Squad goals: Why cost per lead is failing your lead gen strategy

12:30pm PST Tuesday, December 13th, 2016

Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble. The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts. In this webinar, you will: * Understand how to move past quantity and generate quality opportunities * Build the right marketing KPIs for defining lead quality and lead conversion * Define a conversion strategy that builds retention Speakers include: * Sam Yount, CMO, LendingTree * Jason John, CMO, Publisher's Clearing House * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, VentureBeat

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Real-time business analytics for data-hungry CMOs

10:00am PST Wednesday, December 7th, 2016

Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up, because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction and engagement between your company and your customers. But if you don’t know how to leverage real-time business analytics to separate essential behaviors from metrics that are mere noise, that incomplete big picture could lead to bad decisions, missed opportunities, and money left on the table. Join our latest VB Live event for insight into how to pan for gold, and turn information into insight. In this webinar you’ll: * Learn how to define the "truth" with metrics, and which version of the truth is meaningful to the business * Deal with the unpredictable nature of real time data blips * Frame business analytics into actionable solution-focused priorities for stakeholders Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Michael Healey, President, Yeoman Technology Group * Wendy Schuchart, Moderator, VentureBeat Sponsored by Tableau

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Programmatic CRM: Reach micro-targeting nirvana at half the cost

10:00am PST Thursday, November 17th, 2016

Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster? As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM. Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works. In this webinar, you’ll: * Target precise messages and optimize user retention across all of your marketing channels * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences * Prevent or eliminate the potential of fraud. Speakers: * Brian Monahan, co-founder, NewCo, former CMO, Walmart * Jeff Pash, Director of CRM, The Muse * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon Sponsored by Blueshift

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Are buy buttons working? Social commerce for 2017

12:30pm PST Tuesday, November 15th, 2016

A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers. Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space. Attendees at this webinar will learn how to: * Optimize social selling across social media outlets * Understand the impacts of increasingly mobile consumers on social commerce * Unlock sales using social networks * Find and connect with more prospects * Leverage the analytics from social sites to gain a deeper understanding of customers Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Jim Tuerk, Director of Business Development, Reverb * Wendy Schuchart, Moderator, VentureBeat Register for this free executive session today

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Scaling infrastructure for global multiplayer games without going broke

10:00am PST Thursday, November 10th, 2016

How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs. Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure. In this webinar you'll learn: * What game mechanics and protocol questions you need to ask when designing your global launch * What risks to look out for in terms of network stability and reach in different parts of the world * How to mitigate internet roadblocks from a centralized data center Speakers: * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies * Vincent Low, Director of Business Development for Gaming, Akamai Technologies * Wendy Schuchart, Moderator, VentureBeat Register today for this free VB Live event with interactive Q&A session! Sponsored by Akamai

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Cross channel analytics: Go from juggler to ringmaster

12:30pm PST Wednesday, November 9th, 2016

Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them. But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities. But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis. In this webinar, you'll: * Learn how to factor in different contexts across channels * Measure ROI while honoring the platform differences and measures for success * Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition * Leverage your cross-channel data to determine your paid media strategy Speakers: * Michael Healey, CEO, Yeoman Technologies * Raj Koneru, CEO, Kore * Wendy Schuchart, Moderator, VentureBeat

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Boosting consumer engagement with next gen chat bots

10:00am PST Wednesday, November 9th, 2016

Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning. Simply put, being too early can be the same as being wrong. Bots are only as good as the systems behind them — outdated architecture and poor integration can sabotage your services and drive away customers. But given bot technologies are shaping up to be an essential part of the FI and fintech mix, your next two to three years should be devoted to investing in foundational digital initiatives that will position you to leverage the future that’s coming fast. Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time. By attending this webinar, you'll * Re-engineer back-end systems to enable real-time action * Make progress on platform improvements—or replacements * Embrace APIs for faster, more dynamic future changes Speakers: * Peter Wannemacher, Senior Analyst, Forrester Research * Katy Gibson, Vice President, Product Applications, Envestnet | Yodlee * Moderator: Evan Schuman, VentureBeat

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Mobile game statistics every publisher needs to know for 2017

10:00am PDT Wednesday, November 2nd, 2016

With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey. The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others. The webinar will cover: * Top app install formats by usage * Most effective app install formats * App install budget allocation by channel * Key KPIs of top advertisers * Top 5 campaign trends * Top drivers of app install scale and quality * The targeting methods that work * What’s changed in mobile apps since 2015 * The big new mobile app trends for 2017 Speakers include: * Christian Calderon, CRO, Ketchapp * David Rose, Director of Performance Marketing, Pocket Gems * Kevin Teng, Sr. Director, User Acquisition, AdColony * Wendy Schuchart, Moderator, VentureBeat Sponsored by AdColony

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BotBeat: The state of chatbots -How to win

10:00am PDT Thursday, October 27th, 2016

Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is? Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course. From this webinar, attendees will learn to: * Identify and harness competitive advantage * Understand the bot landscape and the opportunities it presents * Build your own bot on a budget Speakers: * Veronica Belmont, Product Manager, Growbot * Stewart Rogers, Director of Marketing Technology * Wendy Schuchart, Moderator, VentureBeat More speakers coming soon!

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How to use AI in designing the customer experience

10:00am PDT Tuesday, October 25th, 2016

Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies. It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy. Join us for this hour long deep dive into using AI and machine learning to design the customer experience. After this webinar you'll: * Learn how to build a customer engagement strategy from the ground up using artificial intelligence. * Hear valuable tips on improving your customer engagement now * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop. Speakers * Stewart Rogers, Dir. of Marketing Technology, VentureBeat * Robert Hoffer, founder, Smarter Child * Nick Edwards, CEO, Boomtrain * Wendy Schuchart, Moderator, VentureBeat Sponsored by Boomtrain

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Metrics that matter: Mastering mobile marketing KPIs

10:00am PDT Thursday, October 20th, 2016

In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs). Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this. By registering for this webinar you'll: * Learn the most widely used mobile marketing KPIs * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage * Know unique KPIs that can help demonstrate value even if not a mobile-first business * Get action items for your new KPI data geared toward moving the needle for your business * See how your app stacks up against key industry benchmarks. Speakers: * Gwen Murray, Mobile Marketing Lead, Staples * Sheila Bhardwaj, Director of Account Management, TUNE * Wendy Schuchart, Analyst, VentureBeat

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Email marketing: How to achieve 300% ROI

10:00am PDT Wednesday, October 19th, 2016

Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate. So how do you get there? We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness. In this webinar you'll learn to: * Personalize email marketing without making huge errors. * Avoid common marketing errors (wrong names and/or interests) * Increase open rate * Leverage data to target email personalization Speakers: * Tommy Lamb, Director of Loyalty and Retention, Teleflora * Traci Inglis, CMO, Just Fab * Chris Bernarbe, Sr. Marketing Manager, JetSuite * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Register for this executive session today. Sponsored by Emarsys

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Website personalization: What online shoppers want now

10:00am PDT Thursday, October 6th, 2016

We know one thing for sure -- three quarters of digital natives want a truly personalized web experience. But most marketers aren't actually personalizing their website and messaging content. Why? Because it's hard. And expensive. And messy. And where do you even start with all the data points? Machine learning is the key. And simplicity is the exception rather than the rule -- it has to be easy to use or forget it. It's time to stop talking about personalization and start actually using it or risk losing out on the the 80% of consumers who felt that brands were not familiar or only somewhat familiar with their needs. We're going to sit down with the CEO from the popular clothing retailer WildFang. She will reveal how it increased revenue by personalizing its e-commerce site to target small groups of visitors based on their behaviors (across many channels) and affinities. CEO Emma McIllroy will be joined by Craig Schinn, former digital-marketing leader for an outdoor-clothing e-commerce site, who can speak to the thought leadership for marketing professionals in real-time marketing personalization strategy as well as WildFang's case study in particular as it unleashed the power of machine learning-based website personalization.. In the webinar you will learn how to: * Increase web conversions and revenue with personalized website marketing * Use behavior-based audience segments to better target visitors. * Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms. * Use cross-channel customer data to power more relevant website marketing campaigns Speakers: * Emma Mcilroy, CEO, WildFang * Craig Schinn, senior director, Solutions Consulting, Lytics * Wendy Schuchart, Moderator, VentureBeat

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GamesBeat: How to get gamers to love your games and love your brand

10:00am PDT Thursday, September 29th, 2016

Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them? This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today. Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today. In this third installment of our Building Games Communities series, you will: * Learn how to use YouTube and other channels to drive brand awareness for mobile games; * Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and * Understand the right KPIs to measure ROI on awareness marketing. Our esteemed panel for this rockstar discussion includes: * Matt Marshall, CEO, VentureBeat * Phil Hickey, VP Marketing and Communications; Seriously * Rob Singer, CMO, Smule * Eli Danziger, product manager, YouTube * Wendy Schuchart, Moderator, GamesBeat Don't miss out. Register today and attend live for this interactive mobile gaming panel.

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Improve Lending Portfolio Performance with Data Optimization

10:00am PDT Thursday, September 22nd, 2016

The financial crisis brought about huge losses to a large number of financial institutions and exposed many of the internal inefficiencies leveraged to manage risk and data within and across divisions. Today, things have changed dramatically. Despite the many regulatory changes over the years, marketplace lenders have been extremely successful implementing predictive modeling and data aggregation to assess consumers’ and small businesses’ financial health. New lending technologies allow lenders to improve customer satisfaction by creating a personalized and unique customer experience. By taking into consideration personal, transactional, application, and product-selection data from financial institutions, lenders are able to leverage this data for other opportunities such as cross-selling credit products during the loan-application process. These innovations ultimately provide borrowers with an intuitive and simplified borrowing process. In this webinar you’ll: * Get insight into the trends and opportunities driving change in the lending and credit risk management industries * Explore more accurate predictive ratings models based on alternative data sets * Discover the future of commercial retail lending and credit risk management * Learn how to improve credit decisions, collections, and portfolio management using new technologies and data analytics Speakers: * Spencer Robinson, Head of Strategy, Kabbage * Sherif Hassan, Founding CEO, Herio Capital * Saurabh Sharma, Founder and CEO, Indus Insights * Terry McKeown, Practice Manager, Credit Analytics, Envestnet | Yodlee * Evan Schuman, Moderator, VentureBeat Join us on September 22nd at 10 am PT/1 pm ET for an exciting FREE discussion on the trends and opportunities driving change in lending and credit risk management. This webinar is sponsored by Envestnet | Yodlee

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Reaching customers across channels: Effective omnichannel personalization

9:00am PDT Wednesday, September 14th, 2016

The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications. Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling. By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified. Webinar attendees will learn how to: • Understand omnichannel engagement and personalization strategies • Create a segment of one approach to marketing • Enable collaborative filtering • Build custom email campaigns that increase customer engagement Speakers: * Faisal Masud, Chief Digital Officer, Staples • Stewart Rogers, Director of Marketing Technology, VentureBeat • Wendy Schuchart, Moderator, VentureBeat Register for this free executive event today! Sponsored by Blueshift

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Fuel sales by 50% using social analytics

12:30pm PDT Tuesday, September 13th, 2016

So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions. Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn. In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites. From this webinar, you'll learn to: * Gather the right data from your users * Utilize social analytics to target the right consumers * Translate social interactions into sales * Increase brand awareness in a way that feeds the bottom line Speakers: * Chrissy Hansen, Director of Marketing, Reverb * Ethan Smith, Chief Growth Officer, Yummly * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register today for this free webinar Sponsored by Sysomos

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5 ways to get more money from your mobile app

12:30pm PDT Thursday, September 8th, 2016

Given that only a small portion of apps are utilized regularly (versus those downloaded), app publishers are faced with the difficulty of creating relationships with users, not just downloads. Take the world of freemium games, for example. Of those consumers downloading their games, only a very small portion actually bring money to the table. In fact, a recent report found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? VB'S own Stewart Rogers is going to sit down the CEO of TriviaCrack and talk about how to maximize mobile monetization through these ever-growing mobile touch points for whatever kind of app you have. Webinar attendees will learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, CEO & Founder, Etermax (maker of Trivia Crack) * Jessy Hanley, VP Marketing & Customer Experience, GSN Games * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free event today!

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BotBeat: B2B and B2C use case for bots

12:30pm PDT Tuesday, August 30th, 2016

Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots. For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell. For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line. Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including: • Elements of a successful bot strategy • Where consumers prefer to interact with bots * In-depth discussion of the B2B use cases for bots Speakers include: * Amir Shevat, Head of Developer Relations, Slack * Robert Hoffer, "The Bot Father" • Jon Cifuentes, Analyst, VentureBeat • Wendy Schuchart, Moderator, VentureBeat Register today for this free executive event.

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Masters of Mobile Data: Maximizing the Lifetime Value of App Users

10:00am PDT Tuesday, August 30th, 2016

Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever. A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure. Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to: * Use the right technology to maximize LTV of app users * Optimize each user engagement to avoid app abandonment and churn * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers include: * Aaron Price, SVP of Marketing, Expedia * Rob Willey, VP of Marketing, TaskRabbit * Jillian Burnnett, Director of Customer Success, mParticle * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Register today for this free executive session! Sponsored by: mParticle

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Creating Truly Personalized Apps with Transaction Data Insights

10:00am PDT Wednesday, August 24th, 2016

Rapidly evolving trends among digital financial services are driving fintech developers to create much more personalized customer experiences within their applications. By harnessing the power of consumer transaction data, these industry innovators can enhance customer engagement and drive more targeted cross-sell and upsell revenue opportunities. Analyzing consumers’ financial data is quickly becoming the future of online banking and those in the fintech community that can leverage this information quickly and effectively will have the edge and be able to deliver the personalized services necessary to attract and retain the next generation of banking customers. Join us on August 24 to hear from a panel of industry experts as we discuss the evolution of consumer transaction data analytics and how to leverage it to create a more contextualized and personalized user experience. We’ll discuss: * The increasing demand for fintech apps to create an individualized digital banking experience * The rapid advancement of gathering and analyzing consumer transactional data * How fintech developers can leverage contextual data to improve customer products Speakers include: * Alex Cram, Co-Founder and Chief Technology Officer, Track Technologies * Robin Verderosa, Senior Director, Product Management, Envestnet | Yodlee * Jim Del Favero, Chief Product Officer at Personal Capital * Mani Fazeli, VP of Product, Wave * Evan Schuman, Moderator, VentureBeat Register for this free event today! Sponsored by: Yodlee

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GamesBeat: How to build a thriving games community

10:00am PDT Thursday, August 18th, 2016

Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups. Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach. Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to: * Understand the aspects of gaming platforms that can help a community succeed * Define and refine the elements of community success * Turn content marketing opportunities into actionable insights * Utilize Google to harness unique insights and tools to maximize community performance. Speakers: * Mathieu Nouzareth, CEO of FreshPlanet * Wright Bagwell, CEO of OutPost Games * Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google * Dean Takahashi, Lead Writer, GamesBeat * Wendy Schuchart, Moderator, VentureBeat Register today for this free executive session. Sponsored by Google

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Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success

10:00am PDT Wednesday, August 17th, 2016

In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy. How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork. Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success. In this webinar you’ll learn: * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey * How omnichannel marketers integrate user preferences and profile information across multiple sources * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email) * Techniques for leveraging user-knowledge to personalize messages across channels Speakers: * Brian Kim, VP of Media & Acquisition, Dollar Shave Club * Brian Monahan, Former CMO Walmart.com, CEO/Founder NewCo * Paul Mander, Director Solutions Consulting, mParticle * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free event today Sponsored by: mParticle

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Hacking mobile retail: Marketing automation for LTV

9:00am PDT Tuesday, August 16th, 2016

Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all. With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work. By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI. In this webinar, you will: * Harness the power of marketing automation to build a user acquisition program that works * Explore key strategies for efficient, highly-optimized user acquisition * Gain new best practices for engaging and retaining users while reducing churn * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers * Jason Allen, VP, Multi-Channel at GameStop * Marissa Tarleton, CMO, RetailMeNot * Stewart Rogers, Director of Marketing Technology * Rachael Brownell, Moderator, VentureBeat Sponsored by IBM Marketing Cloud Register today for this free VB Live event!

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Mobile User 30 min series 4 of 6: Understanding monetization

12:30pm PDT Thursday, August 11th, 2016

Recent studies show that people spend 80 percent of their time using only five apps on their smartphones. This makes monetizing apps even more difficult than it used to be. Not surprisingly, apps that have a chat element such as SnapChat, WhatsApp, and Facebook remain the most popular. Apps with less obvious but potentially higher benefits remain untouched. And as people are drawn away from apps to chatbots, app makers are faced with some difficult decisions. In the highly competitive world of mobile apps, how to monetize is an increasingly difficult challenge. And customizing a strategy for each app isn't always a scalable solution. Join VentureBeat expert Stewart Rogers and GSN Games executive Eyal Grundstein as they discuss the challenges facing app makers and how to address them. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat

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Mobile ROI: How to achieve massive results

10:00am PDT Thursday, August 4th, 2016

If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI? Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating: + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it) + How to solve key challenges and roadblocks to getting great results + Why and when ROI should become your core metric Speakers * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames * Jonathan Winters, User Acquisition Specialist, Miniclip Games * Paul H Müller, Co-Founder and CTO, adjust * Stewart Rogers, Director of Marketing Technology, VentureBeat Join us for this executive session and register for free today. Sponsored by adjust

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Masters of Mobile Data: Acquiring High-Value Users, The Right Way

10:00am PDT Wednesday, August 3rd, 2016

In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether. That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place. In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts. Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users. In this webinar, you’ll: * Learn the price app publishers are currently paying to acquire quality users across several categories * Review the top user acquisition platforms and why * Understand the role of timing in UA * Maximize organic installs of your mobile application Speakers: * Dave Myers, COO and Co-Founder, mParticle * Ashley Blackmon, VP marketing, Zillow Group * Alexandra Press Maguire, Digital Marketing Director, Gilt Group * John Koetsier, Mobile Economist, TUNE * Rachael Brownell, Moderator, VentureBeat SPONSORED by mParticle Register today for this free VentureBeat Live event

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Massively engaged: Building mobile apps that inspire loyalty not just downloads

10:00am PDT Wednesday, July 27th, 2016

If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money. Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science. Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to: • Leverage in-app personalization to build loyalty • Proactively seek and secure high levels of customer satisfaction • Increase customer retention rate • Raise revenue per user • Implement strategies that increase LTV and increase ARPU Speakers: * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division * Benjamin Weiss, Mobile Product Manager, Walgreens * Shahar Kaminitz, Founder & CEO, Insert * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Sponsored by: Insert Register for this free executive level learning opportunity today!

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CMO Checklist: Why brands should engage with bots

12:30pm PDT Thursday, July 21st, 2016

A few years ago, kik might have seemed like just another messaging app. Today it boasts 275 million users and its very own Bot Shop a platform for companies like Sephora and Weather.com to display their bot prowess. More and more smart companies are sitting up and paying attention, as Yahoo, Facebook, and others get into the messaging bot game. Today most bots center around the conversational interface offered by Facebook Messenger and the likes of kik, but who knows what tomorrow might mean? Join our VB Live event as our panel of experts talks about what smart companies know about bots. From messaging to shopping, bots are increasingly part of the business landscape. In this webinar, you’ll learn to: * Understand the importance of bots to brands * Know bot landscape and what it means for your business * Recognize the potential synergies and pitfalls between bots and brands Speakers: * Paul Gray, Director of Platform Services, Kik * Jon Cifuentest, Analyst, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free executive leadership live event today! Sponsored by ArcTouch

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ASO Master Class 4: The Terrible Truth About Black Hat ASO

12:30pm PDT Wednesday, July 20th, 2016

Keyword stuffing, deceptive reviews, buying installs from a growing sector of Shuabang companies springing up across China. In a market where some app companies are harnessing these (and other) Black Hat ASO tactics to push their apps up the charts, you need to fight back — and fight smart. But you also need to choose your battles carefully, not squander your already limited resources. In Part 4 of this in-depth 8-part masterclass series built around the insights and advice compiled in our forthcoming VB Insight Practitioner’s Guide we help you to recognize how, when and where app companies are using Black Hat ASO tactics to manipulate algorithms, and how you can counter these tricky attacks with appropriate and effective strategies to get your app noticed (not banned) in the app store. Learn to optimize your app presence in a marketplace transformed by tidal wave of Black Hat ASO practices by attending this VentureBeat webinar with Gabriel Machuret — a world-leading ASO expert and author of the first book on the subject available via Amazon — and Peggy Anne Salz, author of the report. In this half hour masterclass, you'll: * Understand the "hard truth" around app store search and discovery mechanisms that are working against your app — and in favor of clever competitors. * Learn proven strategies and tactics to help 'bulletproof' your app against attacks. * Ignite your app appeal with the power of human user reviews to battle bots and Black Hat devotees. Speakers: * Peggy Anne Salz, VentureBeat analyst * Gabriel Machuret, world-leading ASO author and authority * Rachael Brownell, Moderator

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Mobile user 30-minutes series: Acquisition strategies

12:30pm PDT Thursday, July 14th, 2016

Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers. Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so. Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to: * Acquire high quality not just large quantities of users * Understand the power of analytics as a mobile acquisition strategy * Identify how to uncover the secrets of effective acquisition * Learn how to build loyalty amongst users Speakers: * James Peng, Head of Mobile Acquisition, Match Group * Christian Calderon, Chief Revenue Officer, Ketchapp Games * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free webinar today.

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Secrets of predictive analytics

10:00am PDT Thursday, July 14th, 2016

A recent study indicates that big data and business analytics will grow from nearly $122 billion in 2015 to more than $187 billion in 2019. That’s a 50 percent increase over the five-year forecast period. The bottom line is everyone wants data on everything all the time, but collecting and analyzing this data isn't effective unless done correctly. What the statistics don’t show is how to home in on critical analysis tools, identify which data is important and which less so, and cut through the noise of information overload. Join experts from Trulia and Citi as they dissect the merits and secrets of predictive analytics. In this webinar you'll learn to: * Efficiently uncover the right data at the right time * Understand key concepts in predictive analytics * Know which tools to use to analyze data * Determine which data points are most effectively aligned with your business purposes. Speakers include: * Deep Varma, VP of engineering, Trulia * David Landau, Head of Onsite and Email Acquisition Citi North America * Michael Healey, CEO, Yeoman Technologies * Wendy Schuchart, Moderator, VentureBeat Register for this free webinar today.

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How to become a personalization ninja and delight every customer

10:00am PDT Wednesday, July 13th, 2016

With the perpetually connected consumer (aka “perpetuals”) comes the ever-increasing need for marketers to reach every customer on the channel they are using in a personal, 1:1 interaction. Unfortunately, according to Econsultancy, only 5% of marketers say they adequately do this. Further, legacy technologies that marketers have at their disposal aren’t built for this level of scalable cross-channel engagement. The consumer has evolved and so must the marketer. In this webinar, Brian Monahan, former VP of Marketing for Walmart.com, will present the solution to real-world personalization challenges, including deploying timely messaging and increasing customer engagement, and share what he learned while at Walmart.com. Brian will share lessons learned about deploying personalized communication across multiple customer touchpoints, from emails, to website, to mobile push notifications, to display advertising. He will share opportunities uncovered while driving rapid growth for one of the most highly trafficked ecommerce sites in the world. Webinar attendees will learn to: * Understand every customer on an individual basis in real-time * Build user graphs that account for the persistent and transient behaviors of consumers * Create rich, aesthetic user-experiences that engage * Deliver timely, consistent messages across multiple channels Speakers: * Brian Monahan, former VP Marketing Walmart.com * Vijay Chittoor, CEO and Cofounder, blueshift * Rachael Brownell, Moderator, VentureBeat Register today for this free event. Sponsored by Blueshift

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Launching FTW: Acquiring high-value players for your game

10:00am PDT Thursday, June 30th, 2016

Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch. Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished. In this VB Live event, you’ll: * Understand which marketing tools will reward you the most from early play testing through successful app launch * Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users * Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates. Speakers: * Erica May, Director, Global Mobile Engagement & Acquisition, EA * Chris Luhur, Director of Marketing, Pocket Gems * Alex Valle, Product Manager, Mobile Ads, Google * Jason Wilson, Managing Editor, GamesBeat * Wendy Schuchart, Moderator, VentureBeat Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.

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The AI revolution: How artificial intelligence can boost your bottom line

10:00am PDT Tuesday, June 28th, 2016

Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world. From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line. In this webinar, you’ll learn to: • Understand the AI outlook • Recognize the key players (what they know that you should too) • Anticipate changes in the AI landscape and plan accordingly • Find ways to integrate AI into your business plan Speakers include: * Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo! * Tobias Goebel, Director of Emerging Technologies, Aspect Software * Akhil Aryan, VP of Product & Growth at Haptik. * Jon Cifuentes, Analyst, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Register today for this free webinar.

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The business case for bots: Understanding the bot landscape

10:00am PDT Tuesday, June 21st, 2016

Whether used for ecommerce, messaging, or checking the weather, the idea of a bot (software designed to automate tasks or simulate conversation) to streamline these efforts is easy to love. As a new form of interactive communication (think the Weather Channel’s pop-up weather report on Kik), bots have great potential to increase the reach of marketing and sales into the daily lives of connected users around the globe. However, as the bot industry takes off, so do bad bots, those bots used by hackers to access data and corrupt business operations. It is estimated that bad bots constitute about 40 percent of all bot traffic. What do bots mean for your business? Are they a technology you should be tracking that might strengthen your bottom line? The short answer is “yes.” In this webinar, experts will discuss the bot landscape: the how, what, where, and when of bots and how they can potentially impact your business. In addition, you will learn to: •Recognize bad as well as good bots and their implications for your business •Understand the difference between chatbots and SMS •Take advantage of developments in bot technology •Identify the key players in the bot landscape Speakers include: * Paul English, Cofounder, Kayak * Eugenia Kuyda, CEO, Luka •Jon Cifuentes, Analyst, VentureBeat •Wendy Schuchart, Moderator, VentureBeat Register today for this free webinar.

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Don't be a creeper: Stay out of the spam folder through email personalization

12:30pm PDT Thursday, June 16th, 2016

Nothing makes customers unsubscribe and ignore emails faster than indifferent and uninformed spamming, but email personalization isn’t always the answer. It can be creepy when overdone -- think hyper-localization or incorrect demographic data. When it comes to email marketing, finding the middle ground between effectiveness and stalking is the sweet spot. Recent data suggests that more than 50% of people unsubscribe to email because content is irrelevant, too frequent, or both. This webinar will help you build the right kind of personalized email marketing, without being a creeper. In this webinar you’ll: * Narrow down customer interests and respond with content that is actionable and useful. * Targeting the right data to appeal to customers' needs and desires. * Managing email frequency the right way. * Identify warning signs that you may have gotten a little too personal. Speakers: * TJ Leonard, CEO, VideoBlocks * Andrew Rothman, Blue State Digital's West Coast Head of Creative/Delivery * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Sponsored by Boomtrain Register today and keep your carefully crafted marketing emails out of the spam folder.

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ASO - Master Class -Making ASO Your Routine To Rocket Your App Up The Charts

12:30pm PDT Wednesday, June 15th, 2016

In Part 3 of this six-part masterclass series we explore the popular myths around App Store Optimization (ASO), showing what flies and what fails. If you think keywords are 'king', or have built a strategy based on the power of A/B testing to help you make the tough choices about app marketing, then think again. But this masterclass isn't just a chance to reality-check your preconceived notions around ASO and app marketing. It's also structured to provide you the tools and tips to map a realistic and regular ASO routine that allows you address and optimize the key elements of your app presence in the proper order. ASO (which we show in our forthcoming VB Insight Practitioner’s Guide) is not a "set-it-and-forget it" activity. It consists of keywords that you should optimize regularly, to app screenshots that you should update at least quarterly. Learn to distinguish the myths from the industry best practices, and monitor the metrics that will tell you you're on the right track by attending this VentureBeat webinar with Oliver Kern — noted growth-hacker and Chief Commercial Officer at Lockwood Publishing — and Peggy Anne Salz, author of the report. In this half hour masterclass, you'll: * Put urban legends around ASO to the test in a no-holds barred 'mythbusters' marathon. * Determine how (and when) changes to your app store presence will drive positive results. * Identify the tools, techniques and strategies that will encourage installs and boost sharing. Speakers: * Peggy Anne Salz, VentureBeat analyst * Oliver Kern, Chief Commercial Officer, Lockwood Publishing

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Power up your analytics

10:00am PDT Tuesday, June 14th, 2016

Modern analytics is about so much more than defining high-level KPIs and building dashboards to amplify them. To stay competitive companies need to be making better decisions with data. Actionable insights help every department. Whether it is identifying, diagnosing and remedying inefficiencies relating to core-competencies or identifying ways to strengthen the bottom line, decisions informed by data can help broaden any discussion and identify problems before they become catastrophes. Join Looker, DigitalOcean, Underground Elephant and VentureBeat for a lively discussion about powering up your analytics. In this roundtable discussion we will discuss how to: * Utilize analytics to root out inefficiency * Turn analytics into actionable insights * Move from data theory to insight practice * Take data from the abstract to the concrete * Identify and solve problems faster and more efficiently Speakers include: * Ross Bixler, Director of Business Operations, Underground Elephant * Robert Olson, Director of Data and Analytics, DigitalOcean * Andrew Searson, Director of Analytics, Looker * Jon Cifuentes, Analyst, VentureBeat * Evan Schuman, Moderator, VentureBeat Sponsored by Looker

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Mobile User 30 min series 2 of 6: Mobile acquisition tactics that work

12:30pm PDT Thursday, June 2nd, 2016

How to get and keep mobile customers is a question for the ages, the existential cause of marketing crises across the land, but fear not. Even inspired marketing professionals get mired in a land of meaningless lingo -losing customers faster than a Corvette passing a Pacer. Without engagement, acquisition means nothing and marketers are stuck, unless they learn the right tactics to apply mobile technologies rightly. From mobile games to awesome apps, consumer acquisition can transform a glassy eyed, mobile-reluctant consumer into a loyal, die hard admirer. So put down your confusion and disappointment and your malaise, lift up your mobile consumer so that she can be ignited with the fiery passion of a million suns for your products and services. It’s not magic. It just feels like it. In this webinar, you’ll learn how to; * Personalize without being creepy * Utilize in-app ads without losing customers * Turn loyal customers into influencers * Create effective feedback loops that are simple and easy REGISTER TODAY FOR FREE! Presenters: * Eric Grosse, CEO, Chairish * Paul Malicki, CMO, EasyTaxi * Trenholm.Ninestein, Sr Product Manager Mobile, Virgin Pulse * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Why everything you think about marketing automation is wrong

10:00am PDT Thursday, June 2nd, 2016

Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet? Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel. In this webinar, you’ll: * Learn exactly what marketing automation can and can’t do * Frame the marketing automation question for the C-suite * Maximize ROI by using automation tactics that work best Speakers: * Jason John, CMO, Publisher's Clearing House * Steve Neely, CMO, Casino del Sol * Tim Parcell, VP Experience Planning, Allen and Gerritsen * Evan Schuman, Moderator, VentureBeat Sponsored by IBM Marketing Cloud Register today for this free webinar!

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How to build an awesome customer experience

10:00am PDT Tuesday, May 31st, 2016

Speakers: * Brian Boroff, Head of Customer Success and User Operations, Asana * Jon Ferrara, CEO/ Founder Nimble * Stewart Rogers, Director Marketing Technology, VentureBeat Customer experience is a tough one -- we all have seen those businesses who think they're building a great scalable customer experience, but have customers who might not have the same opinion. And it's not enough to build a great product -- we define ourselves in the marketplace through each and every interaction we have with the customer. You might understand that the reason you're doing something is for a very valid business reason, but the customer may interpret that action entirely differently. And your world class customer service can sometimes start to falter as your startup organization adds more resources and more layers -- good for your growth but sometimes risking the very people who made your company successful. Ouch. Customer engagement doesn't take costly tools and high priced business analysts -- but it's also not always intuitive. We're going to show you some no-nonsense ways to keep customers loyal and driving growth while also building amazing customer experience that scales along with your business. Our panel of experts will share tactics and strategies that will help you kick start and refine your approach to delivering service -- and helps your company grow even faster. In this webinar you'll: * Understand what your customer wants and needs throughout the product lifecycle. * Learn strategies for rethinking the role of customer service within the organization * Create a new process for empowering employees to retain a top tier customer experience * Identify potential obstacles that may be causing customer attrition SPONSORED BY: Desk.com

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Social media 30-minute series: Hard lessons for social advertisers

12:30pm PDT Thursday, May 26th, 2016

Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers. Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement. With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right. In this webinar you’ll learn to avoid similar mistakes, including how to: * Use not abuse user engagement * Target and personalize ads to maximize ROI * Understand the difference between social advertising and advertising * Identify which social channels are most effective for which advertising Register for free today! Panelists include: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Travis Wright,Chief Marketing Technology Officer, CCP Global * Nancy Smith, CEO Bevy.co

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Making games pay: Data secrets for monetization

10:00am PDT Thursday, May 26th, 2016

Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right? We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs. Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game. Learn how to: * Target the right players, and the key engagement strategies that work * Maximize profits from ads and IAP, and which players are most receptive * Predict and measure the lifetime value of players by acquisition channel * Apply killer strategies, taking lessons from the most successful games * Unlock the lesser-known data secrets behind monetization Sign up now! Speakers: * Dean Takahashi, GamesBeat editor, VentureBeat * Stefano Melucci, VP of Product, Thumbspire * Mark Robinson, CEO, DeltaDNA * Jon Burg, Product Marketing Lead, AppsFlyer Sponsored by DeltaDNA

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ASO master class: Using ASO To Super-Charge Your App Audience

12:30pm PDT Wednesday, May 18th, 2016

App Store Optimization isn't just about finding new ways and approach to get users to discover your app. It has evolved to encompass the complete app marketing funnel — including the creatives and strategies you can harness to ignite emotions and inspire users to explore your app after the install. Learn from the real-life examples and experiences of David Lane, Founder & Managing Director of Fat Fish Games. The independent games studio in the U.K., which was named Best Indie Game Developer at the 2015 Apps World conference, has produced several successful apps including Bubble Heroes, which was recently selected as one of Apple's 'Game of the Week' in 80 countries. Smart A/B testing allowed the company to make some tough choices — allowing Fat Fish to increase the app install rate for its flagship game Bubble Heroes by 18%, cut CPI by half, and save weeks in manpower. Discover how you can take your app to new heights without growing your budget or the headcount of your UA team by attending this VentureBeat webinar, where David Lane, Founder & Managing Director of Fat Fish Games, and Mika Levo, Head of User Acquisition at Pollen VC, will join Peggy Anne Salz, author of the report, to share proven and practical advice to super-charge your app store presence and your app company results. In this half hour ASO masterclass, you'll: *Learn practical approaches to optimize creatives and other key app store elements that engage your audience. *Discuss metrics that matter and the approaches to A/B testing that will allow you to determine with certainty what flies and what fails. *Discover the tips and tricks that will allow you to drive the reviews that are essential to raise your app profile and appeal. Speakers: * Peggy Anne Salz, analyst, VentureBeat * David Lane, Founder & Managing Director of Fat Fish Games * Mika Levo, Head of User Acquisition at Pollen VC

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Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast

12:30pm PDT Thursday, May 12th, 2016

As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising. How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night. However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear. In this webinar you'll learn how to * Identify the right users at the right time using data and analytics * Build a loyal and engaged audience for your mobile content * Understand what works and what doesn't when it comes to acquisition * How to find the right combination of clever, pithy, and simple messaging to acquire quality users Speakers: * Oscar Clark, Everyplay Evangelist, Unity 3d * Stewart Rogers, VentureBeat Analyst * Wendy Schuchart, VentureBeat Moderator Register today for this informative 30 minute webinar on mobile user acquisition.

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The three key ways to improve your subscriber value

8:00am PDT Wednesday, May 11th, 2016

Speakers: * Luis Vargas, Head of Payments, Netflix * Adam Weber, CMO, Dollar Shave Club * John O'Brien, VP of business development, Worldpay * Evan Schuman, Moderator, VentureBeat The best way to extract subscriber value? Get customers to buy on a regular basis, of course. Gym memberships have operated on this concept and profited for decades -- and now this age old model has taken new life in the mobile age as best in class providers like Netflix, Birchbox, Slack and more get consumers and businesses to sign up with a credit card for instant service. We took a deep look at internet users and their subscription habits. For instance, did you know that internet users in BRIC countries (Brazil, Russia, India and China) are more willing to subscribe than US and UK markets. These new facets of the changing landscape are crucial to understand that you don’t know what you don’t know. We’re going to talk to the best in class for subscription strategies -- we’re talking to Netflix and other top execs about the best ways to convert your users into subscribers -- and keep them for the long haul. We’re also going to look at how improving your payments increases your subscriber worth as a whole -- and brings huge revenue where it counts. Join us for an interactive free discussion on how you can get your casual users to put a ring on it. In this webinar, you’ll: * Learn how to convert your users into long term subscribers for revenue you can count on * Improve your payment system to actually increase overall revenue * Get insight into the changing feel of a global marketplace as it pertains to your untapped subscriber base Register today and don’t miss this stellar panel discussion on instant payment systems. Sponsored by Worldpay

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Marketing cloud: Enabling awesome user engagement across channels

12:30pm PDT Tuesday, May 10th, 2016

Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in. Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels. In this webinar, you’ll: * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level) * Determine the ROI you can expect from cloud marketing * Engage users across channels more effectively * Diversify your marketing strategy through unexpected SaaS possibilities Speakers: * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division * Andy Lark, CMO, Xero * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Register for this free webinar today! Sponsored by Oracle Marketing Cloud

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Cloud data warehouses: Why simple is better

10:00am PDT Thursday, May 5th, 2016

The first rule of data analytics for fast-growing companies? Measure all things. When putting in place a robust data analytics strategy to go from measurement to insight, you’ve got lots of options for tools -- from databases and data warehouse options to new “big data” tools such as Hadoop, Spark, and their related components. But tools are nothing if you don’t know how to put them to use. We’re going to get some real talk from practitioners in the trenches and learn how people are bringing together new big data technologies in the cloud to deliver a truly world class data analytics solution. One such practitioner is Celtra, a fast-growing provider of creative technology for data-driven digital display advertising. We’re going to sit down with the Director of Engineering, Analytics at Celtra to learn how they built a high-performance data processing pipeline using Spark + a cloud data warehouse, enabling them to process over 2 billion analytics events per day in support of dashboards, applications, and ad hoc analytics. In this webinar you’ll: * Build a simpler, faster solution to support your data analytics * Support diverse reporting and ad hoc analytics in one system * Take advantage of the cloud for flexibility, scaling, and simplicity Speakers: * Evan Schuman, Moderator, VentureBeat * Grega Kešpret, Director of Engineering, Analytics, Celtra * Jon Bock, VP of Marketing and Products, Snowflake Register today and learn how the top SaaS strategies can streamline your business. Sponsored by Snowflake

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Beyond Kim Kardashian: Social media in a Snapchat world

12:30pm PDT Thursday, April 28th, 2016

Optimize. Connect. Analyze. We’ve all heard the social media buzz words, but how can we move beyond lingo and actualize an effective social media strategy that doesn’t bore the already short-attention-spanned customer? Given that the average person receives roughly 200 emails per week, how can we get them to care about our bikinis and personalized soaps (aside from using Kim Kardashian as a model)? This in-depth interactive executive learning session can help you fuel a high powered fast and effective social media strategy that does more than buzz and ping. In this webinar you’ll learn how to create a social media strategy that is unique to your corner of the universe, including how to: * Differentiate between social media and social messaging * Utilize analytics to optimize your results * Empower rather than manage your social media by becoming more effective with the tools at your disposal * Optimize social media spending to gain the attention of new audiences * Engage social influencers by using the right tools and approaches * Craft and deliver the right content and promote it -- beyond finding and sending Guests: * Itamar Benedy, VP of marketing, Yoga.com * Stefania Pomponi, Chief Evangelist, Clever Girls Collective * Andrew Grill, Global managing partner, IBM Social * Stewart Rogers, director of marketing technology, VentureBeat * Wendy Schuchart, moderator, VentureBeat Register today!

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The Omnichannel Challenge: Stop siloing your customers

10:00am PDT Tuesday, April 26th, 2016

It may be a mobile-first world, but the truth is, consumers are device-agnostic. Depending on their circumstances, they’ll easily transition from cell phone to laptop and from iPad to smart TV. Similarly, they’ll move easily among communication channels from email to push notification to social platforms on those same mobile devices. For marketers, this makes for a complex maze of touch-points and engagement, not to mention signals and data – and unless you’re focused on creating a seamless omnichannel experience, you’re likely to leave money on the table and your customers feeling you really have no idea what they’re doing from one moment, or channel, to the next. Whether you're just building your mobile marketing strategy or still pulling levels to try to cram your standard messaging into the mobile platform, we're here to help. Now is the time to master the omnichannel challenge – and in this webinar we’ll look at the trends that winning companies are capitalizing on and the solutions necessary to create a seamless omnichannel customer experience -- whether you're mobile first, mobile only or mobile-sometimes. In this webinar you'll: * Learn why today’s mobile marketing automation solutions fall short of customer expectations * Craft winning omnichannel marketing strategies balance mobile push notifications, in-app messages, email, and social communications * Understand users on a personal level, and not device level, and why that is critical in mobile * Prepare for the transition from “Mobile Marketing” to “Communicating” in your organization -- and beyond. Speakers: * Mark Josephson, CEO, Bit.Ly * Sean Blankenship, CMO, Coldwell Banker * Heather Marie, CEO, Shoppable * Stewart Rogers, director of marketing technology, VentureBeat * Wendy Schuchart, moderator, VentureBeat Sponsored by IBM Marketing Cloud

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Growthhacking your app store downloads via AMO

12:30pm PDT Wednesday, April 20th, 2016

How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it. Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users. Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget. In this half hour ASO masterclass, you'll: *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores. *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads. *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both. Speakers: * Peggy Anne Salz, analyst, VentureBeat * Steve P. Young, ASO 'wizard' and founder of Appmasters * Wendy Schuchart, moderator, VentureBeat

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Make mo’ money: Using mobile app analytics to drive revenue

10:00am PDT Thursday, April 14th, 2016

So, you’ve built an amazing app. Maybe hundreds or thousands of users are downloading it daily. But even if your audience is falling all over you, that’s no guarantee those users will make you money. That’s where mobile app analytics comes in – learning exactly what users are doing inside your app, and using that behavioral intelligence for successful monetization. The right analytics solutions will allow you to capture necessary data against your most essential KPIs. But in a landscape that now offers hundreds of analytic platforms, how do you know what’s best and which ones will be best-suited to your specific business needs? We’re going to share the top 15 analytic platforms, how they compare, and the most important features to consider. We’ll also dive into analytic methods including what KPIs matter and ones that don’t. And how analytics will ladder up to the holy grail: monetization. What you’ll learn: * The top app analytics solutions * The most important features in an analytics platform * The KPIs that matter to the most successful developers * The most overlooked app analytics methods Speakers: * Lukas Sliwka, CTO, Grindr * Jon Cifuentes, mobile analyst, VentureBeat * Wendy Schuchart, moderator, VentureBeat Register today for this interactive discussion with today's top leaders!

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Content Marketing: The 2016 version

10:00am PDT Wednesday, April 6th, 2016

It used to be you could put up a blog, create a white paper or come up with a slick infographic, and claim you’re doing content marketing. Oh, for the easy days. Now, in our multi-channel, hyper-social, personalized landscape, content marketing has gotten a lot more complex and far more strategic. And as customers have seized more control of the conversation -- and traditional advertising continues to lose its clout -- content marketing has become an undebatable marketing tool for both lead generation and brand awareness. But given how essential it has become, customers are being carpet-bombed with content. How do you rise above the noise? What channels are essential? How do you maintain relevance? What forms of content are most effective? And how do they fit into a comprehensive marketing plan, not to mention the customer journey at all its junctures? Join our panel of content marketing experts and VB’s Director of Marketing Technology research to learn essentials no marketer should be without as they head further into 2016. In this webinar, you’ll: • Design a content marketing program that complements your marketing initiatives • Find your voice – and how to adhere to it across media and platforms • Learn which internal professionals to target for particular platforms (and how to get them to agree to do it) • Uncover the benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands • Determine the ROI of content marketing, plus the tools and metrics to use. Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Ada Pia d'Errico, CMO, Patch of Land * Sonny Ganguly, CMO, Wedding Wire * Wendy Schuchart, Moderator, VentureBeat Don't miss out. Register today!

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VC Q1 Martech Review: What's hot, not, and how to get noticed

10:00am PDT Thursday, March 31st, 2016

It’s easy to get sucked in by alarmist headlines about shrinking investor confidence. But hear this: last year, more than 400 VC’s poured over $11 billion into 323 marketing tech startups. For martech, it was a record year. There’s no question that software startup funding is booming, and 2016 is off to a similarly torrid start. The unprecedented growth has been experienced across all factors: deal sizes, frequency, and valuations. Yes, VC's cooled on growth capital investments, particularly in tech at the end of last year. There were a number of reasons: fluctuating financial markets, markdowns from institutional investors, global conflict, and others. But what's clear is that investors are making a strong pivot to value revenue over growth in the later stages. That's an important distinction, and will shape the industry moving forward. So what does all that mean for you? Based on the most current Q1 research, we’ll break down what kinds of companies investors are responding to, which VCs are leading the pack, and what’s important to them when considering where to park their investment dollars, i.e. what you need to do to get their attention. In this webinar, you’ll: * Learn which types of companies are gaining funding, and where in the marketing tech universe they fit. * Discover where we're seeing the biggest areas of consolidation. * Find out who the most involved / most active VCs are. * Understand implications for investors, vendors, and most importantly marketing technology buyers and users. * Learn how to get noticed by top VCs, straight from investors. Speakers: * Jon Cifuentes, analyst, VentureBeat * Ravi Belani, Managing Partner, Alchemist Accelerator * Adam J Plotkin, Partner, ff Venture Capital * Wendy Schuchart, moderator, VentureBeat

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Mobile user acquisition fraud: How to find it and how to fight it

10:00am PDT Wednesday, March 30th, 2016

Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users. It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic. You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened! The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud. After this webinar, you’ll: * Understand what user acquisition fraud is, and its many forms * Identify campaigns and publishers associated with illegitimate traffic * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified. Speakers: * Eric Seufert, VP of User Acquisition, Rovio * Yevgeny Peres, VP of Growth, Supersonic by ironSource * Paul H. Müller, CTO at adjust * Evan Schuman, Moderator, VentureBeat Don't miss this insightful and interactive panel discussion on mobile fraud. Register today! Sponsored by adjust

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Predictive analytics fuels growth in a mobile first world

10:00am PDT Tuesday, March 29th, 2016

Marketing wants a product that does everything. Engineering wants to deliver it on time and on budget. Marketing still wants it to do everything. Sound familiar? Mobile growth is increasingly becoming a top priority for businesses in nearly every vertical. That means it’s also creating demand for faster, continuous development cycles that challenge traditional IT infrastructure and development methodologies. Expanding rapidly means relying on good judgement about which customer segments to pursue and which to avoid. This webinar will reveal key insights as to: ⁃ The marketing and web analytics landscape ⁃ Evolving roles of data analytics for marketing ⁃ How predictive marketing in a mobile first world looks ⁃ Unlocking value in customer data through segmentation and advanced analysis Speakers: * Jon Cifuentes, analyst, VentureBeat * Tom Long, Head of growth and marketing, Bertram Capital * Joe Gagnon, SVP and General Manager of Cloud Solutions, Aspect Software * Wendy Schuchart, moderator, VentureBeat Register today!

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Above the Noise: Promoting content through social media

12:30pm PDT Thursday, March 24th, 2016

Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out? That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion. Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results. Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools. After the event, you will: * Understand how SMM can help your brand * Know the best SMM vendors to investigate for your business * Recognize the tactics, metrics, and techniques you need to promote your content via social media Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Jeffrey Smith, CEO, Smule Register today!

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Six ways marketing clouds will help you burn the competition

10:00am PDT Thursday, March 17th, 2016

If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor. Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives. When you leave, you'll know: * What makes up a marketing cloud and why it may be right for your organization * The five different types of marketing cloud * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups * The ROI marketers can expect from their implementation * How to improve adoption by encouraging user adoption Panelists: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Michael Healey, CEO, Yeoman Technologies * Rachel Silva, Assistant VP, Marketing, Pep Boys * Wendy Schuchart, Moderator, VentureBeat Register today! Sponsored by IBM Silverpop

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Email marketing: Increase open rates by 500%

10:00am PDT Wednesday, March 16th, 2016

Users are 5x more likely to open a message with a personalized subject line. No brainer? You'd be surprised. Today, 80% of marketers personalize emails, but less than half use any other media such as social networks, web landing or home pages, display or search advertising, or in-app mobile messaging. VentureBeat Research Analyst Jon Cifuentes will discuss effective, often unexplored benefits of marketing personalization and other less understood elements of email marketing. Our panel of practitioners will share insights, best practices, and tips into how they use the power of email marketing to engage with customers and build their brands. After attending this free email personalization webinar, you'll: * Boost sales and cement customer relationships * Avoid key challenges to implementation * Learn best practices for adopting high tier email marketing * Get independent vendor ratings for email marketing solutions Panelists: * Jon Cifuentes, VentureBeat Research Analyst * Nate Johnson, CMO, Move Inc. (Realtor.com) * Wendy Schuchart, Moderator, VentureBeat Got the message? Register here for free. Sponsored by Sendgrid

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Think like a CMO: Allocating budget and resources across the buyer’s journey

10:00am PDT Tuesday, March 15th, 2016

Your customer's journey is crucial for building long-term loyalty. That's why your marketing strategy isn't one you can set and forget. It's crucial to have a top level look at the entire customer journey -- and understand that it might even be more than one journey. How are leading CMOs at top-performing companies planning to spend their budget and time across the buyer’s journey? From brand marketing, to demand generation to expanding customer advocacy, this webinar will illuminate where marketing leaders are allocating their money and efforts, and the key performance indicators used to measure the success of marketing teams throughout the buyer’s journey. We've gathered together top CMOs for a one hour candid look at their best advice for nailing the key components of the customer's journey. You'll learn which KPIs to watch, how best to budget across the board and what you're not measuring correctly -- or at all. Join this panel discussion as we take a deeper look at where marketing money is going – and why. After this webinar, you'll: * Gain CMO perspectives on KPIs, team structure, and resource allocation * Learn how CMO’s are measure marketing results * Get tips and advice on setting your organization up for success Register today for this free CMO roundtable discussion with interactive live audience question and answer session! Speakers: * Jeffrey Rohrs, Chief Marketing Officer, Yext * Chip House, Chief Marketing Officer, Four51 * Ramon Chen- Chief Marketing Officer, Marketing & Product Management, Reltio * Moderator: Kevin Bobowski, Chief Marketing Officer, Act-On Software Sponsored by Act-On Software

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Four killer conversion rate optimization musts for 2016

12:30pm PST Thursday, March 10th, 2016

Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes. Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions. Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement. Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of ZipRecruiter will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization. In this half hour exec roundtable, you'll: * Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking * Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report * Understand the impact CRO can have on your brand Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Ed Fu, CMO, ZipRecruiter * Wendy Schuchart, Moderator, VentureBeat To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.

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Killer mobile app user loyalty

10:00am PST Wednesday, March 9th, 2016

How do mobile app marketers convert a large number of casual users into that coveted group of loyal customers who engage with the brand, make regular purchases and remain engaged month after month - all while fending off the competition? We can show you how. During this webinar we'll help you identify key techniques to “listen” to what users are saying with their actions and behavior. We’ll answer questions like: When is a user ready to recommend you to others? How do you find out when users are ready to deepen the relationship? How do you know the relationship is in jeopardy? In this webinar, you'll * Learn effective combinations of push, in-app messages and email messaging to drive casual users toward the loyal customer zone and keep them there once they arrive. * Discover how personalization to add more end user value to your marketing campaigns * Create a more robust user dialogue using behavioral triggers combined with app messaging Speakers: * Marissa Tarelton, CMO, RetailMeNot * Amanda Richardson, VP Product, Hotel Tonight * Ehren Maedge, VP, MoEngage * Wendy Schuchart, Moderator, VentureBeat Register today for a fast paced interactive discussion on how to take your organization's app to the next level. Sponsored by MoEngage

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Find the whales: How ID unification unlocks 30% more revenue

10:00am PST Friday, February 26th, 2016

Forget cookie-cutter marketing, where the only nods to personalization involve gender, region, or gender. Consumers want personalized messaging from brands that understand and know their likes and needs. As more brands develop personalized marketing, generic batch-and-blast messaging stands out for all the wrong reasons. Incorporating identity into marketing is a complex, two-prong process. It demands data collection and data unification from disparate sources, and delivers increased customer loyalty and higher sales. Yet 80 percent of consumer-facing companies don't understand their customers beyond basic demographics, such as age, education, and purchasing history, according to a recent VB Insight report (Identity and marketing: Capturing, unifying, and using customer data to drive revenue growth). And a whopping 96 percent of marketers admit constructing a comprehensive single view of customers is a huge challenge. In this interactive web event, you'll: * Unlock the customer data that you're missing today * Streamline your identity process, including detail-rich demographic information often overlooked * Hear insider secrets for getting that personalized message hit the customer right in the sweet spot -- driving serious bank to your bottom line. Speakers: * Andrew Jones, Analyst, VB Insight * Rishi Dave, CMO, Dun & Bradstreet * Jascha Kaykas-Wolff, CMO, Mozilla * Wendy Schuchart, Moderator, VentureBeat This webinar is sponsored by Janrain.

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Social media management: How to win back unhappy customers

12:30pm PST Thursday, February 25th, 2016

Customers that take to social media to complain are ignored to the tune of over 280 million messages per year. The retail industry is the worst offender, ignoring eight out of ten customers on social channels. Understanding the tools that help drive support, and engagement is imperative, not just for your current bottom-line, but for the future. Don't forget, Google is indexing all those complaints for all to see. Choosing the right social media marketing tools and tactics for customer support is a ‘must do,’ not a ‘nice to have.’ Join us to find out how to leverage social media management tools to win over unhappy customers. VentureBeat's own director of marketing technology Stewart Rogers is joined by New York Times' best-selling author Jay Baer ("Hug Your Haters" 2016) for this fast-paced half hour discussion, complete with audience interactive Q&A session. In this half-hour webinar, you'll: * Learn how to save face with your angriest customers -- and turn them into your most valuable asset. * Use social media management tools to curry favor with the faceless customers you don't even realize you had. * Increase customer engagement across the board. Speakers: * Stewart Rogers, Director of Marketing Technology * Jay Baer, social media guru and best-selling author "Hug your Haters" * Wendy Schuchart, moderator, VentureBeat For more information on VB Insight, go to Insight.venturebeat.com to read the latest research and marketing analysis.

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Driving profitability in lending through technology and data

10:00am PST Wednesday, February 24th, 2016

The financial crisis saw a large number of firms suffer huge losses through a manual and disjointed approach to approving credit. Fast-forward to 2016, and things have shifted substantially. Government regulatory changes have demanded innovation – and marketplace lenders have risen to the challenge by using predictive modeling, data aggregation, and electronic payment technology to assess the financial health of consumers and small businesses. But these innovations don’t just help with compliance; new lending tech dramatically improves the customer experience by demonstrating that a lender truly understands the consumer’s credit needs. To this end, the industry is moving toward developing a single, unified view of the consumer – incorporating personal, transactional, application, and product-selection data collected from financial institutions – and using this data to perform rich analytics and needs assessment for borrowers. So armed, new-age lenders can leverage this alternative data to cross-sell other credit products at key decision points during the loan-application process – a win-win for both borrowers and lenders. In this webinar you'll: * Learn the trends driving change in marketplace lending and credit risk management * Build more accurate predictive ratings models based on alternative data sets * Get insight into the future of marketplace lending and credit risk management Speakers: * Scott Crawford, VP of Product and Marketing, Ascend Consumer Financial * Krishna Venkatraman, SVP of Data and Analytics, OnDeck * Terrence McKeown, Practice Manager, Credit Analytics, Envestnet | Yodlee * Evan Schuman, Moderator, VentureBeat Join us on February 24th at 10 am PT/1 pm ET for an animated discussion on the trends driving change in lending and credit risk management. Learn how to leverage new technologies and data analytics to improve credit decisions, collections, and portfolio management.

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Fierce mobile ads: Beat the competition

10:00am PST Tuesday, February 23rd, 2016

Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat. Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says. As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can: * Determine the ROI of your mobile app investments * Partner with software developers to create innovative, multi-platform apps * Leverage programmatic transactions with analytics * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles *Expand into mobile ad search. Speakers: * John Koetsier, Mobile Economist, Tune * Paul D'Arcy, CMO, Indeed * Casey Chafin, Founder, Skillz * Wendy Schuchart, Moderator, VentureBeat Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge. Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Top 5 mobile marketing tips for rocking your 2016 strategy

10:00am PST Friday, February 19th, 2016

We already know the smartphone has taken over the entire planet -- most of us are never more than three feet away from our devices. Same goes for your customers. But with that proximity comes a lot of competition. We get that. We’re going into 2016 with a rock solid foundation to make major innovative leaps forward. And we’ve got a bunch of great advice from game shakers at major organizations who are revolutionizing their industries, one device at a time. In the second part of this CMO Roundtable discussion, we’ll talk with Robin Zucker of Playboy and Jason Allen of Gamestop about their best strategies in the mobile landscape. You’ll leave this webinar with at least five great ideas to put into practice in your role immediately. It’s time to learn from the best. In this webinar, you’ll: * Get five key tips to move the needle in your existing digital strategy * Learn what Gamestop and Playboy are doing to keep ahead of the competition * Discover new ways to engage with mobile customers (and some of them are surprisingly simple). Speakers: Jason Allen, VP of Digital, Gamestop John Koetsier, Mobile Economist, Tune Wendy Schuchart, analyst, VentureBeat Register today for this free and interactive CMO roundtable discussion. Sponsored by TUNE

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App Store Optimization: Money for nothing, and clicks for free

10:00am PST Thursday, February 18th, 2016

Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns. App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads. In this webinar, you'll: * Learn how to position your app on the top of app store lists * Help your customers find your hot mobile properties * Gain new methods for generating demand for your mobile content. Speakers: Stewart Rogers, Director of Marketing Technology, VentureBeat Amanda Bradford, CEO, The League Japheth Dillman, CCO, Yetizen Aaron Kardell, CEO, Homespotter Wendy Schuchart, Moderator, VentureBeat Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion. Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals

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Building your email personalization powerhouse

10:00am PST Wednesday, February 17th, 2016

Done well, email personalization cements the relationship between consumer and brand. Performed poorly, perhaps nothing drives a bigger wedge between the two. The good news: Organizations are willing to invest in email and related tools given its proven ROI, $38 for every $1 spent, according to VB Insight's research. The more points of contact you can correctly personalize, the stronger the bond, and those organizations pushing beyond dynamic field insertion (e.g., "Dear Jane") stand to reap the highest rewards from engagement, loyalty, and spending. In this webinar you'll become an email personalization powerhouse when you: • Learn how to can increase your email open rate and click-through rates • Discover new data types for personalization: It goes far beyond the recipient's name • Hear about the latest technologies that ease email personalization pain points – without hurting your wallet (or relationship with the CFO) • Figure out the best partners for your business, depending on specific requirements, vertical, existing solutions, and company size • Avoid the gotchas of personalization: Wrong names, outdated information, and missing data points Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, February 17 for a live interactive exec roundtable "Becoming an email personalization powerhouse." Sign up now and you'll get a reminder – personalized, of course. Speakers: Stewart Rogers, Director of Marketing Technology, VB Insight David Landau, Head of email and onsite marketing, Citi Monica Zent, CEO, Foxwordy Kevin Michael Gray, Founder, ApproveMe Matt Olsen, Sr Manager of Digital Marketing, Firehouse Subs Wendy Schuchart, Moderator, VentureBeat This webinar will be based on our VB Insight email marketing personalization report, published in December 2015. Check out VB Insight to access the email personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Data-driven: Customer-obsessed results through analytics

10:00am PST Thursday, February 11th, 2016

Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information? No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options. A VentureBeat webinar helps marketers wade through the tech-speak and discover how to: • Determine your organization's primary objectives for analytics • Winnow down your options to a handful of appropriate platforms • Come up with ways to measure success • Generate meaningful business insight from data • Plan for the future by the ability to add new data sources and tools Speakers: * Jon Cifuentes, Analyst, VB Insight * Ken Davis, CEO, TaskEasy * Ware Sykes, CEO, Nowait * Mike Osborn, CMO, Upstart * Wendy Schuchart, moderator, VentureBeat No analysis needed for this decision. Register today! This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report. Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Content marketing: The most important tool in a CMO's toolbox

10:00am PST Thursday, February 4th, 2016

Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative. Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment. Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices? This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know: • How to design a content marketing program that complements your marketing initiatives • The way to find your voice – and how to adhere to it across media and platforms • Which internal professionals to target for particular platforms (and how to get them to agree to do it) • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands • How to determine the ROI of content marketing, plus the tools and metrics to use. Speakers: * Stewart Rogers, Director of Marketing Technology, VB Insight * Corey Weiner, COO, Jun Group * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies * Wendy Schuchart, Moderator, VentureBeat This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016. Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com Sponsored by Searchmetrics, Inc.

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How to get funded in 2016: What we learned from the Q4 2015 VC landscape

10:00am PST Thursday, January 28th, 2016

We've tracked over $3.8 Billion in fundings, $3.8 Billion in acquisitions and IPOs for marketing tech in Q4 of 2015. The results are staggering. We know that you're hearing all the reports of doom and gloom in the VC landscape, but here's the thing: The volume of deals, in both amounts and frequency shows VC confidence in marketing tech, but what you need to understand is where they're gravitating towards and why that matters. This webinar will answer: •Which types of companies are gaining funding, and where in the marketing tech universe they fit. •Where we're seeing the biggest areas of consolidation. •Who the most involved / most active VCs are. •Implications for investors, vendors, and most importantly marketing technology buyers and users. *What you need to do to get noticed by the top VC, straight from the VC themselves. Here's our panel line up Speakers: * Jon Cifuentes, VB Insight analyst, VentureBeat * Lisa Calhoun, Partner, Valor Ventures * Sloan Gaon, CEO, PulsePoint * Ravi Belani, Managing Partner, Alchemist Accelerator, Stanford University * Wendy Schuchart, Moderator, VentureBeat Register today and participate in a free interactive hour where we pick the brains of today's best minds in venture capital.

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Five ways to increase email engagement through mobile behavioral data

10:00am PST Wednesday, January 27th, 2016

Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise. To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world. Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel. After this webinar, you’ll: * Create email campaigns that incorporate cross-channel behavioral data * Understand the role of email in a holistic omnichannel experience with push, in-app, and more * Learn how intelligent communication plays a crucial part in each customer’s individual journey Speakers: * Brian Witlin, COO, Yummly * Doug Roberge, Strategic Services Consultant, Kahuna * Wendy Schuchart, Moderator, VentureBeat Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today! Sponsored by Kahuna

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2016: The state of mobile

12:30pm PST Tuesday, January 26th, 2016

In 2016, it's time to revamp your mobile app strategy. It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business. To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year. These real-life case studies will help inform your 2016 mobile marketing strategy. In this webinar, you'll: * Optimize your user onboarding to improve lifelong retention * Learn about tools you didn’t know existed for driving deeper personalization * Triple mobile push notification opt-ins through new tactics that are proven success factors Speakers: Fabian Seelbach, GM International, Lumosity Tim Annan, Product Manager, Slice Momchil Kyurkchiev, Co-founder & CEO, Leanplum Wendy Schuchart, Moderator, VentureBeat Get the inside scoop on leading mobile marketing automation strategies, with insights on from the biggest brands on driving maximum growth all year long. Register today! Sponsored by Leanplum

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How to boost user engagement 300%

10:00am PST Tuesday, January 26th, 2016

Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow. Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks. We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today. By attending this webinar, you’ll * Learn how to use machine learning against user profile data to increase user engagement. * Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables. * Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year. Speakers: * Michael Powers, Vice President of Product, CBSi * Ken Peltzer, Vice President of Technology, Thrillist Media Group * Andrew Jones, Analyst, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion. Sponsored by Boomtrain

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Five demand generation tricks to try in 2016

10:00am PST Thursday, January 21st, 2016

Marketing automation platforms (MAPs) help to identify, qualify, convert, and grow customers. It does this by enabling marketers to define rules and processes by which to engage customers at greater scale and with greater relevance, driving a demand generation overall strategy. Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase. Yet only a fraction of businesses are using marketing automation for demand generation today. Why? First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets. Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results. This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites. In this webinar you will learn how to: * Select the right vendor for you, based on business type, size, and industry * Understand and avoid delays and challenges * Maximize ROI by using tactics that work best Speakers: Andrew Jones, VB Insight Analyst, VentureBeat Gina Kilby, Sr. Digital Marketing Director, Stonyfield Steve Neely, CMO, Casino del Sol Wendy Schuchart, Moderator, VentureBeat This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015. Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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How to spell 'success' everywhere in the world

10:00am PST Wednesday, January 13th, 2016

You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app. Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly. The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions. Marketing professionals will learn how to: • Increase sales, loyalty, and engagement through localization and translation • Think globally for campaign creation • Partner with in-market experts for enhanced effectiveness • Prepare your brand for an international reputation • Capture, use, and analyze metrics from around the globe • Empower customer's experiences through localized storytelling Speakers: * Stewart Rogers, Director of marketing technology, VentureBeat * Pam Webber, CMO, 99 Designs * Diego Lomanto, CMO, Talent, Inc * Wendy Schuchart, Moderator, VentureBeat Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, January 13 for the webinar "How to Spell Success Everywhere in the World." Sign up now from anywhere (with Internet). Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Marketing tech High/Low: Fortune 500 tools on a tiny budget

10:00am PST Wednesday, December 16th, 2015

If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swift or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100. We thought it was high time someone did that, but with marketing technology. In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free. By attending this webinar, you'll: * Find out which marketing technologies have the most 'enterprise-class' users * Discover free or cheap alternatives to start using today * Learn the limitations of those more cost-effective solutions * Get the scoop on the up-and-coming products making waves Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price. Speakers: * Stewart Rogers, Director of Marketing Research, VentureBeat * Sean Moeller, Founder and CEO, Daytrotter * Amber Whiteman, Vice President, Metia * Andrew Jones, Analyst, VentureBeat * Wendy Schuchart, Analyst, VentureBeat This webinar will be an early look at Stewart Rogers' VB Insight report in early January 2016. Sponsored by SalesFusion Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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FB vs GOOG: Who is really winning the battle for video content?

10:00am PST Tuesday, December 15th, 2015

Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital. Cue WWIII. One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise. We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes. In this webinar, you'll: *Learn where the youth and millennial markets are watching their video content * Focus your marketing strategy on the right platform for your niche * Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow * Monetize your content the right way... once and for all. Register today for this interactive marketing executive roundtable. You don't want to miss this one! Speakers: * John Koetsier, Mobile Economist, TUNE * Greg Jarboe, president and co-founder, SEO-PR * Stephanie Carls, YouTube Digital Lifestyle blogger and Client Success Manager at Rivet * Wendy Schuchart, Moderator, VentureBeat This webinar is based on John Koetsier's October 2015 report. Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Data science and predictive marketing: Using numbers to draw the future

10:00am PST Thursday, December 10th, 2015

Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster. In this webinar, you'll: *Discover the top platforms marketers are using to measure marketing impact from multiple sources *Learn best practices for managing your marketing data and making sense of the chaos *Get the secrets of marketing intelligence from today's experts in top companies. Speakers: Jon Cifuentes, research analyst, VentureBeat Michael Healey, CEO, Yeoman Technologies Susan Fant, University of Alabama, Professor Masters of Marketing Specialization Wendy Schuchart, Moderator, VentureBeat This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in November 2015.

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The Secrets to Maximizing Sales Performance

8:00am PST Thursday, December 3rd, 2015

Sponsored by The TAS Group Sales managers spend hours analyzing reports, crunching numbers and meeting with sales reps to discuss deals. Yet we know from studies that most deals will not close on the predicted date, or even at all. So what are they doing wrong and is there a better way to manage sales performance? Join sales expert Donal Daly, CEO of The TAS Group, along with Mike Weinberg, Consultant, Speaker & Best Selling Author, and Nancy Nardin, President, Smart Selling Tools in this educational sales performance focused webinar. In this webinar, you'll: * Learn the secrets of unlocking sales insights to make better decisions * Spend more time providing leadership & accountability * Drive increased productivity & performance. Speakers: Donal Daly, CEO, The TAS Group Mike Weinberg, Consultant, The New Business Sales Coach Nancy Nardin, President, Smart Selling Tools David Brierley, VP EMEA & APJ, Pyramid Analytics Wendy Schuchart, moderator, VentureBeat

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The secrets to successful F2P ad monetization: The analytics approach

10:00am PST Wednesday, December 2nd, 2015

Sponsored by DeltaDNA Everyone loves free things. How can you not? It’s free! So of course, when it comes to the mobile gaming market, free-to-play games currently rule the roost. But for developers of those free-to-play games who are competing with hundreds like it everyday? It can very tough to see a return. Which is why many mobile developers are turning to in-game advertising to monetize their apps. Some free-to-play audiences are more accepting of in-game ads than they are of microtransactions. However, ads that seriously interfere with a user’s experience can turn them off your game for good. And if others are willing to make an in-app purchase, the last thing you want to do is scare them off with ads. There are many variables to consider when monetizing your F2P games, especially if you want to avoid having a negative effect on retention and user reviews. It can be hard to strike the right balance. In this webinar, DeltaDNA CEO Mark Robinson will be sharing the findings of their recent survey into in-game advertising and chatting with VentureBeat's Dean Takahashi about the state of the gaming industry. DeltaDNA questioned game developers about their most successful F2P games, discovering their concerns, thoughts for the future, and advice on best practice. You’ll hear about the strategies that are working, and discover some insider secrets on how to successfully monetize your game without upsetting players. In this webinar, you will: *Discover the brand-new insights generated from this survey. *Find out the strategies that successful games are using to monetize. *Learn what games are doing in different genres and with different player types, from indie to major. *How to balance and improve player retention, monetization, and game ratings using intelligent player targeting, powered by deep data. Speakers: * Mark Robinson, CEO, deltaDNA * Dean Takahashi, Writer, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Register today!

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The Uber of Everything: The secret to winning on-demand mobile customers

12:00pm PST Tuesday, December 1st, 2015

Not long ago, pushing a button and immediately receiving your product seemed the stuff of futuristic movies with the likes of time travel and hover cars. While we’re still waiting on the latter, the On-Demand Economy has made (almost) immediate delivery a reality. Companies like Uber, Airbnb, Postmates, and more, have disrupted their respective industries by creating solutions to meet the unstoppable demand from consumers to have what they want, when they want it – and that usually means right now. By putting control over delivery into the hands of the consumer (i.e. do you want it now, or at a specified later time?), companies are allowing them to interact with products and services truly on their terms. This requires a deep understanding of consumer behavior and expectations, as well as the tools, payment options and customer experience to drive on-demand loyalty. Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce. In this webinar, you'll: * Get insights into the changing consumer landscape * Learn how successful on-demand companies are effectively addressing customer needs * Enhance customer experience and offer better deals * Change the relationship between your customer and the business Speakers: * Terry Angelos, Co-Founder and CEO, Trialpay * Jared Simon, Co-Founder and COO, Hotel Tonight * Sean Behr, CEO, Zirx * David Frankel, Managing partner, Founder Collective Sponsored by Trialpay

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Cross-channel personalization: Are you losing customers?

10:00am PST Thursday, November 19th, 2015

Editorial VB Insight webinar sponsored by Boomtrain Do you create the most relevant messages and experience possible for your customers? How's your accuracy? Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app? Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes. In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it. We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll: •Learn how to collect the right customer identity data •Benchmark according to what your peers are doing today •Objectives most commonly associated with personalization •Best practices for engaging customers across channels •Where in the funnel personalization can help most Speakers: Andrew Jones, analyst, VB Insight, VentureBeat Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston Brian Witlin, COO, Yummly Wendy Schuchart, moderator, VentureBeat Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Marketing Analytics - The secret of segment domination

10:00am PST Wednesday, November 18th, 2015

These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up. Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable. Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall. This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics. Attendees will: * Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.) *Learn about attribution, and the most common models used that aren’t last touch. * Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team Speakers: Jon Cifuentes, Insight analyst, VentureBeat Steven Rosenblatt, CRO, Foursquare David Giannetto, SVP Services, Astea International Wendy Schuchart, Moderator, VentureBeat More panelists to be announced This editorial webinar will be based on the data uncovered in Cifuentes' latest research report "State of Marketing Analytics: Insights in the Age of the Customer" http://insight.venturebeat.com/report/state-marketing-analytics-insights-age-customer Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Mobile marketing fails: How a tiny change can give a 46% boost to conversion

10:00am PST Tuesday, November 17th, 2015

Sponsored by Leanplum What do 86% of marketers know about mobile marketing automation (MMA)? They know that it works. Specifically, they know that mobile marketing automation increases engagement, retention and revenue. But the scary thing is that some marketers see almost no result and others see an actual negative impact from their efforts. So what are they missing? It's simple -- until it isn't. Even in the same company, we've seen one automated action see practically no result, while a slight tweak can see an increase in 46% conversion? That's some big numbers -- and a big paradigm shift. We're going to go deep into mobile marketing automation -- and seeing how one tiny adjustment can make all the difference. In this webinar, you'll * Learn how to increase your effectiveness and your MMA ROI * Better target those whales with strategic focused actions via mobile * Avoid costly mistakes by buying a luxury solution that looks pretty on the shelf but doesn't do a lot of good in the trenches. Speakers: Stewart Rogers, Director of marketing technology, VentureBeat Marissa Tarleton, CMO, RetailMeNot Wendy Schuchart, Analyst, VentureBeat Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Own your audience: Making your app indispensable to customers

10:00am PST Thursday, November 12th, 2015

Sponsored by Kahuna Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers. In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale. In this webinar, you’ll: * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix * Enhance your paid and owned media and connect with individuals * Learn how communication automation reduces engagement friction and opens the door for a rich dialog * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today! Speakers: Michael Becker, Managing Partner and Co-Founder, mCordis Doug Roberge, Strategic Services Consultant, Kahuna Mark Sullivan, Writer, VentureBeat Wendy Schuchart, Moderator, VentureBeat

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Why no one will fund your startup: A look behind the scenes of VC Q3 2015

10:00am PST Wednesday, November 11th, 2015

Editorial webinar sponsored by Avalara We've tracked over $3.8 Billion in fundings, $3.8 Billion in acquisitions and IPOs for marketing tech in Q3 of 2015. The results are staggering. The volume of deals, in both amounts and frequency shows VC confidence in marketing tech, and through our analysis, we're able to help you understand where they're gravitating towards and why that matters. This webinar will answer: •Which types of companies are gaining funding, and where in the marketing tech universe they fit. •Where we're seeing the biggest areas of consolidation. •Who the most involved / most active VCs are. •Implications for investors, vendors, and most importantly marketing technology buyers and users. *What you need to do to get noticed by the top VC, straight from the VC themselves Register today! Speakers: Jon Cifuentes, VB Insight analyst, VentureBeat Blake Patton, managing partner, Tech Square Ventures Jason Denenberg, director of entrepreneurship and capital finance, LaunchTN Ravi Belani, Managing Partner, Alchemist Accelerator, Stanford University Wendy Schuchart, Moderator, VentureBeat

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CMO roundtable: Mobile user engagement is the new user acquisition

10:00am PST Thursday, November 5th, 2015

Sponsored by TUNE There's no point in acquiring users if you're not going to engage them. By the end of this year, brands and publishers will have spent $70 billion on mobile ads. The inevitable result? The cost of mobile user acquisition is skyrocketing, hitting the high $3 and $4 range this year on average, but jumping to easily $15 to $20 for apps in hot, lucrative spaces. That’s why we’re saying user engagement is the new user acquisition. Almost 70% of users you acquire do NOT become long-term loyal users, players, or customers. Bringing that number down could halve or massively reduce your average cost of acquisition per user. How do you do that? What do you do? What do you NOT do? What results are possible when you engage better? There might be no one on the planet who has studied this space as much as VentureBeat's former VP of Research, John Koetsier. He's going to sit down with some chief marketing officers who are leading in the mobile engagement -- and we're also going to talk to the chief marketing officer from Playboy Media, a venerable publishing titan that has been around longer than than many marketers have been alive. In this webinar, you'll * Hear the mobile strategies that top tier B2C companies are using to engage consumers. * Discover the mistakes some marketers make in measuring mobile engagement. * Achieve the sweet balance between mobile customer engagement and user acquisition. * Get top notch industry survey results from VB Insight's latest mobile report. Speakers: John Koetsier, Mobile Economist, TUNE Robin Zucker, SVP Marketing, Digital Research, Playboy Media Jason Allen, VP, Multichannel, GameStop

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The mobile effect: How to turbocharge your personalization

10:00am PST Wednesday, November 4th, 2015

Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial. Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform. Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions. But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know. In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there. What you’ll learn: * How to use mobile devices to zero in on those tough customers * Get insight on VB Insight's latest personalization research * Hear tips from the top experts in personalization and mobile presence. Speakers: John Koetsier, Mobile Economist, VentureBeat Wendy Schuchart, Moderator, VentureBeat Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Predictive Intelligence for Marketers: 1:1 Personalization at Scale

10:00am PDT Tuesday, October 27th, 2015

Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten. The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience. How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual? The answer: Machine Learning Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers. Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed. In this webinar, you will learn: * How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon. * How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1. * What types of insights that machine learning will surface for you faster and with greater accuracy than previously available. Featured speakers: Andrew Jones, VB Insight Analyst, VentureBeat Tom Davis, Chief Marketing Officer at Forbes Media Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web Bob Colner, Director of Analytics at Boomtrain

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Website personalization: Why you can't afford not to get personal

10:00am PDT Thursday, October 22nd, 2015

Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success. Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address? Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics. But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget? In this webinar, you'll: * Learn key fail points in website personalization that are common mistakes for surprisingly large companies * Discover the best way to personalize website content -- it's not what you'd think. * Hear the best tips from industry insiders on strategic website personalization Speakers: Andrew Jones, analyst, VentureBeat Amber Whiteman, VP Client Service, Metia Jeriad Zoghby, Managing Director, Global Personalization, Accenture Wendy Schuchart, analyst, VentureBeat This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015. Check out VB Insight to access Andrew's website personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Mobile User Acquisition: How top publishers get the best users

10:00am PDT Wednesday, October 21st, 2015

Oct 21, 2015 10 am PST/ 1 pm EST How do you get the best mobile users? That's a question thousands of app publishers ask themselves daily. We have the answer. If you build the best app in the world, it's going to be wasted if no one ever finds it. But there is a virtual sea of mobile apps out there, each clamoring for the attention of those top users -- the ones with the great attention spans or the deepest pockets. Most consumers will only tolerate so many apps on their phone -- that means yours has to really count. Mobile ad spending doubled last year and top apps are spending anywhere from $4 to $30 per user for fresh users. VB Insight took a hard look at mobile user acquisition -- the major players, the best strategies and the top user acquisition companies. We surveyed 731 mobile developers with over a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts. And now John Koetsier is going to give a first look at the data -- for free. We'll also talk to two experts in the field of mobile user acquisition and get their real world take on a very tempestuous arena. Your mobile strategy can't afford to wait another day -- don't miss this vital information and free interactive web roundtable. This webinar will be based on John Koetsier’s VB Insight report "Mobile User Acquisition: How top publishers get the best users for less money", which was published Sept 10, 2015. This is independent analysis and vendors did not have any influence on the outcome of this report. Speakers: John Koetsier, VP Research, VentureBeat Rob Singer, CMO, Ancestry Robin Joy, VP, Web and Mobile Business, Docusign Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Location targeting: The untapped resource for mobile marketers

10:00am PDT Tuesday, October 20th, 2015

Why Experience is the New Channel for Advertisers The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow? Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level. In this webinar, you'll: * Get new insight into the adtech ecosystem's current migration in user targeting. * Hear new strategies for planning relevant messaging to target your ideal customer. * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy. Speakers: Stewart Rogers, director of marketing technology, VentureBeat Jim Crowley, CEO, Skyhook Mike Schneider, VP of Marketing, Skyhook Register today for this live interactive roundtable discussion.

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Breaking into tech: How coding bootcamps lead to today's most coveted jobs

10:00am PDT Thursday, October 15th, 2015

Sponsored by Bloc The tech boom has resulted in an insatiable appetite for qualified web developers. Programming skills have become the golden ticket to accessing high impact, high paying jobs. Coding bootcamps offer a compelling value proposition - highly immersive, project led curricula focused on training students with the skills needed to land a job as a junior developer. We'll discuss online, one-on-one mentor led programs, as well as our career support. We'll also answer your burning questions for how you can start your lucrative career in tech. In this webinar, you'll * Gain insight into what skills you'll need to get ahead in the tech field * Learn how to leverage your great idea into the next billion dollar project * Research the next step for your future in coding, whether you want to build apps, games or mobile-driven on-demand services. Register today! Speakers: Dave Paola, Cofounder & CTO, Bloc Prasid Pathak, Director of Marketing, Bloc Moderator: Wendy Schuchart, analyst, VentureBeat

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A week in the life of a creative marketing team

10:00am PDT Thursday, October 8th, 2015

Sponsored by Workfront Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time -- the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy. We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap. Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers. In this webinar, you’ll: * Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly * Learn ways to increase the number of great ideas and proof of concepts * Use data to analyze and capitalize on changes in projects, marketing and industry trends… before your competitors know what hit ‘em. * Capture the lightning in a bottle that ensures amazing customer experiences. Register today! Sponsored by Workfront Speakers: Jim Ewel, Principal, Agile Marketing Stewart Rogers, director of marketing technology, VentureBeat David Lesue, creative director, Workfront

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IPO or exit ready? Reducing tax risk for growing companies

1:00pm PDT Wednesday, September 30th, 2015

Sponsored by Avalara Whether you’re moving up from Quickbooks or have an enterprise level ERP, you know that you can’t mess around with tax compliance. Imagine getting ready for IPO or hit that big buy from a major Fortune 100 company – and then find that the acquisition tanks due to a major liability in mismanaged sales tax. Ouch! Unfortunately, we’ve seen it happen time and again. Let us help you get your organization ready for the next growth phase that will put you into the three comma club. We’ve rounded up some top-notch tax experts with lots of experience working with public and private high-growth tech companies – and they’re not going to let you down in the clutch. Tax partners Malcolm Ellerbe, David Sordello, and Jon Davies of the Silicon Valley company Armanino will sit down for an interactive chat with the VentureBeat audience – and are happy to take your questions as you navigate the ins and outs of sales tax in a mobile and startup culture. In this webinar, you’ll: * Gain greater visibility to common sales tax loopholes that often snag hot tech startups and entrepreneurs * Determine whether sales tax is even an issue for your organization -- you might be surprised. * Learn ways that international tax in growth stage companies can be the make or break point for that next IPO * Get a high level overview of other tax considerations like net operating losses, impact of stock compensation, and the states that are currently taxing cloud computing services. Speakers: Malcolm Ellerbe, Tax Partner, Armanino David Sordello, CPA, Corporate Tax, Armanino Jon Davies, Tax Partner, International Tax, Armanino

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Localization and Translation - The biggest challenges you're probably facing

9:00am PDT Tuesday, September 29th, 2015

Sponsored by Lionbridge It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience. Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience. We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization. In this webinar, you'll learn how to: - Re-think campaign creation at the regional level -- and the global one - Effectively use in-market experts to drive better impact - Make your branding as world-ready as possible. - Use metrics to show the truest picture of your campaign's effectiveness - Enhance the customer experience through storytelling and added local flavor Speakers include: Stewart Rogers, Director of Marketing Technology, VentureBeat Dave Fish, SVP, Expert Services, MartizCX

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The future of robotics: Why robots will be your new best friend

10:00am PDT Friday, September 25th, 2015

Robots and drones have captivated us for more than half a century. When you think about a robot, you might automatically think about Rosie from the Jetsons. However, the next revolution of robotics will be very different than what you think. Robotics will enhance everyday life by enabling a broad range of applications from smart home to healthcare and transportation. Why now? Historically, robots have been pre-programmed to complete tasks in industrial settings, but thanks to the same technology powering our smart phones, robots are poised to evolve into intelligent, intuitive machines capable of processing their environments quickly and efficiently - both on the ground and in the air. Robots will be seamlessly integrated with everyday life, handling tasks once too time-consuming or tedious for us. In this webinar, we'll discuss: *The key consumer and commercial applications of robots and drones *The role robots will play in societies and economies *How smartphone technologies will pave the way to robotics' future * How cognitive technologies will transform our lives and business * How Qualcomm is fostering innovation and helping the ecosystem * The foundation of many IoT applications in shaping the way to robotics Speakers: Jim McGregor, Principal Analyst, Tirias Research Andra Keay, Managing Director of Silicon Valley Robotics Anthony Lewis, Senior Director of Technology, Qualcomm Maged Zaki, Director of Technical Marketing, Qualcomm Technologies, Inc. Sponsored by Qualcomm

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The secret weapon to boost your bottom line

10:00am PDT Thursday, September 24th, 2015

Sponsored by Avalara If you’re a software or high tech company ready to jumpstart your growth phase, do you understand how much of your limited resources are being sapped trying to manage the tax compliance for every transaction? We didn’t think so. Sales tax compliance is probably the last thing anyone wants to think about – and yet, it can make or break your revenue stream. We’re talking to a VP of e-commerce of a major high end retailer, a highly sought-after sales tax guru and our own CFO, each of whom have solved the sales tax compliance equation – and have figured out a way to keep the government happy while streamlining their organizational process flow. By offloading these non-value add activities, business owners, CEOs, and CFOs can focus on what really matters – kicking up all kinds of revenue and adding value back into the business while making the competition weep into their pillows each night. Join us for an interesting hour of real-life rock stars who have solved their nightmares with innovative sales tax compliance tactics and strategies. By registering for this webinar, you’ll * See real world scenarios of several organizations who have mastered sales tax compliance and requirements * Learn action items to prepare your organization to optimize non-value-add business admin activities and reporting time * Get your questions answered regarding sales tax strategies by the industry’s top experts during our live exec roundtable Q&A * Hear the latest update on the Congressional “internet sales tax” (Marketplace Fairness Act) Speakers: Scott Cohn, Vice President of eCommerce, Chinese Laundry Lisa Serwin, CFO, VentureBeat Jordan Goodman, Sales and Local Tax Partner, Horwood Marcus & Berk Register today for this free learning opportunity with VentureBeat and Avalara

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Geo-location and mobile marketing: Wherever they go, there you are

10:00am PDT Wednesday, September 23rd, 2015

Sponsored by FollowAnalytics Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too. The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today! In this webinar, you'll * Learn the difference between geo-fencing, geo-targeting and geolocation * Discover the savvy geolocation techniques being used by today's top marketers * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf. Speakers: John Koetsier, VP of Research, VentureBeat Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.

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Tracking, seeing, understanding: How top marketers make data-driven decisions

10:00am PDT Tuesday, September 22nd, 2015

Sponsored by Tableau There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’ VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable. This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data. Attendees will: * Learn the primary objectives for marketing analytics organizations today * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance Speakers: Jon Cifuentes, VB Insight Analyst Scott Beck, Program coordinator, Master of Science in Customer Analytics, Xavier University Dmitri Williams, CEO, Ninja Metrics This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015. Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Four ways personalization will improve your marketing campaign

10:00am PDT Thursday, September 17th, 2015

Sponsored by Autopilot A person’s name is the sweetest and most important sound in any language, according to Dale Carnegie. Clearly Mr. Carnegie would have heartily approved of personalization technology. Marketing personalization is different across every channel. Sometimes subtle, often jarring, the differences in using personal data in advertising, email, on websites, and via social media must be understood, or you run the risk of alienating your audience. In this editorial webinar, Stewart Rogers of VB Insight will discuss the latest findings in Andrew Jones' study of marketing personalization. He'll be joined by several esteemed personalization experts who will add their knowledge, understanding, and actionable takeaways on everything from how to achieve personalization, through to the psychology of using personal data in marketing. Speakers: Stewart Rogers, director of marketing technology, VentureBeat Talia Wolf, CEO, Conversioner Sam Wolf, Vice President, Lucky Vitamin In this webinar, you'll: * Learn how marketers are dropping bounce rates by 35%, increasing conversions by 46%, and raising revenues by 73% using personalization * Find out why personalization matters, the psychology behind it, and why marketing channels change how you use personal data. * Discover the gap between what is possible, and what is happening right now, to help you understand the opportunity. Don't miss out! Register today for this live interactive discussion.

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Five fundamentals of killer mobile engagement

10:00am PDT Wednesday, September 16th, 2015

Sponsored by IBM Silverpop Speakers: John Koetsier, VP of Research, VentureBeat Josh Rochlin, Mobile Customer Engagement Leader, IBM Silverpop Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up? Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like. After this webinar you'll have insights to •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment; •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand; •Engage your customers in the moment with contextually relevant interactions; and •Move beyond marketing campaigns to manage the overall experience along the customer journey. Mobile is driving new engagement models for your clients. Are you ready? Register today!

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How Savvy B2B Marketers are Killing It at Lead Gen

10:00am PDT Thursday, September 10th, 2015

Sponsored by Capterra Did you know that, according to Google data from 2014, B2B buyers do an average of 12 searches before engaging on a specific brand’s site? Twelve!! But with so many different channels to reach B2B buyers and hundreds of lead generation tactics to try, how can you stand out from your competition and break through the noise? Find out exactly how from three, expert B2B marketers doing exactly that. Our panel of savvy SaaS marketers will share their first hand experiences of what has worked well and what hasn’t in their journey to a fully-optimized sales funnel. In this webinar, you’ll hear from a panel of your B2B marketing peers about: *Under-the-radar B2B ad channels they’ve tried, like technology reviews sites and content syndication *How to make the most of search, display, and paid social media campaigns for B2B audiences *Low-risk ways to test new lead gen tactics before scaling your spending Plus, there will be time at the end for Q&A to ask your specific lead gen questions to our panel. Speakers: Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker Rochelle Sanchirico, VP of Marketing, mHelpDesk Jamaal Saunders, Senior Marketing Analyst, Salesforce Register today!

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Agile marketing in the age of the customer

10:00am PDT Tuesday, September 1st, 2015

Agile marketing in the age of the customer Sponsored by Workfront Presenters: Scott Brinker, CTO of Ion Interactive and Chiefmartec.com Stewart Rogers, Director, Marketing Technology, VentureBeat Dave Lesué, Creative Director, Workfront Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind? Oil and water? Chalk and cheese? Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think. Join Chief Martec's Scott Brinker, and other experts as we explain how marketing teams can adopt IT's best practices to best effect -- without losing the creative and artistic elements that make them shine. In this webinar, you'll: * Learn how top-performing marketing teams win by planning work in sprints * Understand how to organize priorities strategically * Discover how to prove your value as a creative team with continuous improvement * Find out why agile methodologies are the key to driving results Register today!

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ID Unification: How top marketers are beating the odds

10:00am PDT Thursday, August 27th, 2015

Sponsored by Janrain Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to? Knowing who each customer is and what she cares about is a major challenge with two parts: * Data collection - picking up the digital breadcrumbs from each customer interaction * Data unification - tying together customer details from multiple interactions and databases This webinar will explain: * Why customer identity is more critical than ever * The challenges of collecting and unifying customer data * Key tools for capturing customer data * Best options for enriching existing customer profiles * Methods and technologies to unify customer data And includes data from: * A survey of 506 marketers about customer identity and personalization * 27 vendor and brand interviews Speakers: Andrew Jones, Analyst, VentureBeat Scott Kabat, CMO, Prezi Shawn Burns, SVP web and digital marketing, Schneider Electric Zouhair Belkoura, CEO, KeepSafe This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015. Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Omnichannel or Bust: How to Reach People In The Mobile Era

10:00am PDT Wednesday, August 26th, 2015

The rise of mobile offers a once-in-a-generation chance for deeper connections with consumers because mobile is inherently intimate and always-on. Being able to reach customers at any time, on any device, allows brands to boost engagement, increase retention, and grow revenue. But with so many avenues of communication, including email, push notifications, and social, businesses run the risk of spamming users rather than communicating with each individual person in a valuable way. So, how can brands intelligently leverage the bevy of marketing channels to better understand and engage customers? Winning brands must embrace an omnichannel engagement strategy that’s built specifically for their channel-agnostic customer base. This webinar outlines the key issues in delivering a seamless omnichannel experience and provides actionable tactics that deliver proven ROI. You’ll learn: * Why today’s marketing automation solutions fall short of customer expectations * How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications * Why understanding users on a person level, and not device level, is critical in mobile * Why “Marketing” is evolving to “Communicating” and how to prepare for that transition Register today! Speakers: Doug Roberge, Strategic Services Consultant, Kahuna Gee Chuang, CEO and Founder, Listia Jon Cifuentes, Insight Analyst, VentureBeat Sponsored by Kahuna

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How to Build Financial Apps to Meet Rapidly Evolving Customer Expectations

10:00am PDT Thursday, August 20th, 2015

Today’s banking customers are a demanding bunch. They expect mobility, transparency, instant access, and competitive products from their providers. In response, financial institutions are hard at work optimizing online and mobile banking. However, all too often, the solutions and apps they create fall short of the mark. At the same time, technology advancements are making it easier than ever for small, agile fintech startups to quickly turn ideas into marketable products across multiple channels, including wearables. To compete in the digital age, banks must deliver smart, friendly technology, and they must do it quickly. The best way to do this is to partner with the experts. Leading banks and fintech firms need one another to thrive, if not survive. Join Yodlee Interactive for a webinar hosted by VentureBeat on August 20th at 10 a.m. PT, featuring panelists Josh Gordon-Blake, SVP of Global Partnerships at Pangea, Dr. Richard M. Smith, Founder and CEO of TradeStops, and Elizabeth Gunderson, Senior Manager of Customer Success at Yodlee Interactive. We’ll explore: · What’s driving change in fintech · How to prepare for the coming wave of wearable technology · How to prepare for Generation Z · Why collaboration is the path forward to create killer fintech applications Don’t wait. Register now. And follow the discussion using #FintechApps on Twitter and other social media platforms.

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The State of Marketing Technology: Personalization

10:00am PDT Thursday, August 13th, 2015

August 13, 2015 at 10 am PT / 1 pm ET Speakers: Stewart Rogers, Director of Marketing Technology; VentureBeat Preeti Kelapure; Marketing Manager, Glassdoor Andrew Jones, Analyst, VentureBeat Hi there [first_name], We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results. But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising. In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy." After this webinar, you'll: * Know what types of personalization are acceptable, and which to avoid * Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out * Understand what the future of personalization looks like, for both B2C and B2B organizations * Get an overview of the rules and regulations at play * Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville" If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now... This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015. Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com Sponsored by Localytics

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Mobile Advertising: Winning strategies for brands

10:00am PDT Wednesday, August 5th, 2015

August 5, 2015 at 10 am PST / 1 pm EST Speakers: John Koetsier, VP Research, VentureBeat Anne-Marie Kline, Senior Vice President of Marketing, Living Proof Mitchell Reichgut, CEO, Jun Group Abstract: Advertising used to be simple. As the number of potential advertisers and publishers grew, however, it was nearly impossible to track down and maintain a handle on all direct media buying processes. That is when ad networks were born – to help marketers scale in a fragmented world. With all this complexity, advertisers just can't keep up. There's a $25 billion -- that's with a B -- mobile advertising gap. So what are you going to do about it? And how do you start pulling in the mad revenue that's waiting to be taken? We'll share the findings of our most recent VB Insight report on mobile advertising, chock full of advice to help you understand the mobile advertising ecosystem. We've got the best practices for mobile advertising and the five biggest mistakes you can make as a marketer in this space. And best of all, we'll walk through the best ad networks for various use cases. * Get strategies from major players in the mobile ad networks to increase engagement * Learn the many ways fraud can wreak havoc on your mobile ad strategy * Hear the best practices in mobile advertising * Drive huge engagement with one mobile concept you're probably not doing today This webinar will be based on John Koetsier’s VB Insight report, which published in June, 2015. Check out VB Insight to access John's Mobile Advertising report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Mobile Marketing Automation Pt V: The new customer engagement

10:00am PDT Thursday, July 30th, 2015

Mobile is taking over as the pre-eminent way companies connect with customers. For sales. For service. For feedback. For support. For … everything. In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now. We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices. In this webinar, you'll: * Learn how psychology meets technology with mobile marketing automation * Improve customer engagement and retention through marketing efforts * Get a running start on using the mobile revolution to drive massive engagement Speakers: John Koetsier, VP Research, VentureBeat Julie Gerola, VP Marketing, Viggle Arthur Madrid, Founder and CEO, Pixowl Sponsored by LeanPlum

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Personalization - The key to long term brand success

10:00am PDT Wednesday, July 15th, 2015

Date and time: July 15, 2015; 10 am PST/1 pm EST Analyst: Andrew Jones, VentureBeat Panel of Experts: Greg Petro, Chief Executive Officer, First Insight Rich Lesperance, VP Digital Marketing and CRM, GrubHub Elena Zheleva, Director of Data Science, LivingSocial Sponsored by Autopilot Abstract: Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it? The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy. We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors. In this webinar, you'll: * Learn how to collect data that helps visualize the customer's journey * Get tips on one of the biggest challenges to increasing the ROI of marketing automation * Access the theory of identity enrichment * Gain insight into best practices for personalization in different channels Register for this webinar today and get started doing personalization right!

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Marketing meets IT: How creative and tech can work together

10:00am PDT Thursday, July 9th, 2015

July 9, 2015 at 1 pm ET/10 am PST The role of the CMO is more complex than ever before, and the battle to win over the customer can appear daunting. With over 120 digital marketing channels to choose from, and more than 2,400 products available to manage them, it is inevitable that marketing technology takes a driving seat. More technology means the CMO has now set up camp in the CIO's territory. But this doesn't have to lead to the next office battleground (we all remember the Great Sales & Marketing Wars of the '90s, right?); there is a way forward. We'll explain how marketing and IT executives can make cross-functional, cross-methodology teams work, without fisticuffs. We'll cover best practices to reduce fire drills, manage resources, and drive productivity. Those siloes that are in the way? Look out because we're going to bust 'em. Like peanut butter and chocolate, the CMO and CIO can work together to deliver awesome, tasty, results - we'll show you how that begins. After this webinar, you'll: * Identify problem communication areas within your organization that can lead to internal war * Learn how to speak fluent CIO, and discover your inner process junkie * Discover new, exciting acronyms, and find out why they're deadly important to your continue growth * Find out why fluidity will be the next big thing in executive circles It's time to sign up to avoid a war, not create one. Join us... Speakers: Stewart Rogers, director of marketing technology; VentureBeat Philip Sheldrake, technology analyst and managing partner, Euler Partners Adam Messano, senior project manager; Advanced Auto Parts Eric Lopez, sales engineering manager; Workfront Inc. Sponsored by Workfront

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Email Marketing: How to navigate the email marketing landscape

10:00am PDT Tuesday, June 30th, 2015

June 30, 2015, 10 am PST/ 1 pm EST Analyst: Jon Cifuentes, Research Analyst, VB Insight Expert Panel: Bobby Uhlenbrock, CTO, Everything But The House Danny Hsia, Head of Email and CRM, LivingSocial Moderator: Wendy Schuchart, Analyst, VentureBeat Sponsored by SparkPost by Message Systems This webinar will be based on Jon Cifuentes' VB Insight report, published in May 2015. Over 84% of marketers think email contact is important for building brand loyalty -- the thing about email? It works. It works well. It might even work so well that marketers are satisfied with the ROI and don't even know to mine the tools for more gold. In the latest VB Insight report, we learn that a third of marketers don't even know what kinds of devices are opening their emails. And that's leaving money on the table. In this webinar, VB Insight analyst Jon Cifuentes will dig deep into email marketing, providing an overview for proven ROI, desired volume and velocity of email. With this webinar, you'll: Gain a greater understanding of email marketing ROI, volume and ideal velocity Learn strategies and competencies for running a great email program Develop new methods for email subscriber acquisition Understand best practices for email validation and email hygiene Check out VB Insight to access Jon's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Internet of Everything: Is your company ready for machine intelligence?

10:00am PDT Thursday, June 25th, 2015

June 25, 2015 at 10 am PST/ 1 pm EST We are on the verge of a new era of smart connected things, where devices and machines are much more intuitive, simplifying and enriching our daily lives. As smart devices pack more powerful processors and sensors, they will become more aware of our preferences and surroundings, anticipate our needs, and provide us with relevant information at the right time. As machines of the future begin to see and hear in 3D through computer vision and perceive and understand through machine learning, new worlds of possibilities open. Cars, machines, robots, and other smart devices will become autonomous, anticipating outcomes far faster and more accurately. In this webinar, we’ll dig into how industry leaders are using cognitive technologies, such as machine learning, computer vision, and always-on sensing to reshape industries, including transportation, healthcare, banking and retail. Can your business keep up with the disruption that will be caused by these technologies? How can device intelligence add value to your organization? How can you balance the benefits of device intelligence with associated risks? In this webinar, you’ll: -Find out how you can drive innovations and create new business opportunities through these technologies - Discover ways cognitive technologies can help businesses drive revenue in unexpected -- and uncharted – ways -Balance the benefits of device intelligence and user privacy -Get the scoop on why on-device intelligence will be key in the new era of smart connected things - Realize the role of cognitive technologies and biometrics on securing your organization’s critical devices Speakers: Maged Zaki, Director of Technical Marketing, Qualcomm Technologies, Inc. Jim McGregor, Principal analyst and founder, TIRIAS Research Russ Fadel, President and General Manager; ThingWorx Chris Clayton, Senior vice president, business development; ColdLight Sponsored by Qualcomm

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Mobile Marketing Automation Part IV: Going beyond push notifications

10:00am PDT Wednesday, June 24th, 2015

June 24, 10 am PST/1 pm EST Speakers: John Koetsier: VP Research; VentureBeat Ian Woods: Chief Engagement Officer; IMM Brian Witlin; COO and Mobile; Yummly Moderator: Wendy Schuchart, analyst; VentureBeat Abstract: If you're only focusing on push notifications with your MMA solutions, you're leaving a lot of money on the table. We've got the inside story on the features used by the most successful mobile app teams ... and which vendors deliver those features. We'll also talk to industry insiders on how they're using MMA in ways you might not have thought of. We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions. In this webinar, you'll learn: * Which features the most successful mobile app companies focus upon * Which MMA features you can't afford to ignore * How successful apps are using MMA in creative and unique ways Join us to learn how to successfully leverage mobile marketing automation to your advantage. Sponsored by: Kahuna

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Marketing Automation Systems: The top marketing automation point solutions

10:00am PDT Thursday, June 18th, 2015

Join us live on June 18, 2015 at 10 am PST/ 1 pm EST This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015. Speakers: Andrew Jones, VB Insight analyst; VentureBeat Jory Des Jardins, Senior Vice President, Strategic Global Alliances; SheKnows Media /BlogHer Britta Meyer, Chief Marketing Officer; WageWorks Sponsored by Autopilot Abstract: Fundamentally, marketing automation refers to software designed for marketing departments to automate repetitive tasks. It helps identify, qualify, convert, and grow (up/cross-sell) customers by delivering relevant messages across channels. And it’s no longer just for B2B companies. Only 5% of businesses are currently using this technology today, yet those that do are generating outsized leads, conversions, and revenue. Our research shows that marketing automation: *Delivers value: 80% of MAP users see their leads increase, and 77% see conversions increase. *Is hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. *Isn’t easy to implement: Only 29% said they had no issues or delays in getting results. Avoid the pitfalls your peers have already dealt with. Understand the opportunity value and how to get ahead fast. This research includes data from 243 marketing automation users and details on features, pricing, and services on 24 of the top vendors. We also conducted dozens of interviews and incorporated market share from data partners who spider close to 20 million websites. In this webinar you will learn how to: * Select the right vendor for you * Understand and avoid delays and challenges * Maximize ROI by using tactics that work best Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Mixed Methodologies Pt II: Building successful outcomes

10:00am PDT Thursday, June 11th, 2015

June 11, 2015 @ 10am PST / 1pm EST Sponsored by Workfront, Inc Panelists: David Linthicum - Senior Vice President; Cloud Technology Partners Rich Morrow - Principal Engineer; quicloud Nick McCleery - Agile project manager; Workfront As a second part of our discussion, we dig deeper into the concept that mixing Agile and traditional application development methodologies works well. This time we focus on outcomes, or what we know works. Most importantly, we’ll also talk about what doesn’t work and what should be avoided. Agile has more value in some aspects of the application development lifecycle than others. While organizations are changing around the notion of Agile, it’s healthy to take a close look at what’s practical as to the successful design, development, and deployment of new or existing applications. It’s time to start asking the tougher questions. We’ve got a panel of experts to address the issues around Agile and mixing more traditional approaches with new, from the perspective of the project managers. We’ll deal with the tough decisions that enterprise development project leaders and ISVs have to deal with today as they move to more “modern” approaches. What’s more, look at how the cloud, big data, and the Internet of Things are driving even more innovative thinking around development methods. If you’re moving to Agile, this is a must attend. After this webinar, you'll: · Discover what works when mixing traditional app dev techniques · Automate Agile principles while deploying new or existing apps · Learn how cloud and big data can complicate the Agile scenario · Avoid the pitfalls of bad development strategies

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Mobile Marketing Automation Pt III: How the enterprise can cut through the noise

10:00am PDT Thursday, May 28th, 2015

May 28th, 10 am PST/1 pm EST Sponsored by: FollowAnalytics Abstract: If you think MMA is just a toy for small hip startup game companies -- you'd be wrong. From car companies like Kia and Land Rover to banking companies like ING and retailers like Starbucks, Walgreens and Macy's, enterprises are leading the charge in this space -- and winning the fight for marketshare in their verticals. When it comes to mobile marketing automation, the enterprise has a unique problem -- many MMA solutions are built for small app dev houses and don't have a feature set equipped to tackle enterprise-grade demands. VB Insight surveyed 375 mobile developers and 1.8 million apps to uncover the hottest MMA solutions. We also figured out the best bets for the big guys and some best practices from industry leaders. What you'll learn •How top enterprises are using mobile marketing automation to reach their audience •How to MMA can be the x-factor for achieving value back to the organization •VB Insight’s best bets for mobile marketing automation solutions for the enterprise Speakers: John Koetsier: VP Research; VentureBeat Gregg Colvin, Former COO, UM Worldwide Scott Carlis; VP Digital, Social Media and Marketing, AEG Global Partnership Moderator: Wendy Schuchart, analyst; VentureBeat

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FinTech Rising: How to Create Synergies with Financial Institutions

10:00am PDT Wednesday, May 20th, 2015

The financial services industry is in the early stages of a significant digital transformation. With investment in fintech rising from $520 million in 2010 to about $3 billion in 2014, the financial services industry is well funded to drive unprecedented change. Historically on opposite sides of the playing field, smart fintech firms and financial institutions are beginning to see that they need one another to thrive. Join Yodlee® Interactive for a webinar hosted by VentureBeat on May 20th at 10 a.m. PT, for engaging commentary and analysis about the evolution of the financial services model and how banks and fintech companies can work together through joint innovation. Hear from panelists Collin Canright, Principal at Canright Communications, Jason Henrichs, Partner at The Kenetic Group, Jesse Podell, Co-Founder and COO at TechDay and Jason O’Shaughnessey, VP of International at Yodlee Interactive.

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Mobile Programmatic: Maximizing the impact and ROI of mobile advertising

10:00am PDT Tuesday, May 19th, 2015

More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns. In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals across all screens.

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Social Media Management: Tools, tactics.. and how to win

10:00am PDT Thursday, May 14th, 2015

Panelists: Stewart Rogers: Director, Marketing Technology; VB Insight Jason George: CEO; Telescope, Inc. Douglas Karr: CEO; DK New Media Abstract: In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive support, engagement, leads, demand, brand awareness, and more is imperative. Choosing the right SMM tools and tactics, therefore, is a ‘must do,’ not a ‘nice to have’ or something that can be ignored in favor of other marketing channels. Join us to find out how to leverage social media management tools, and which tools are tailored to your social media needs. Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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Mixed Methodologies: Choosing between agile, waterfall, and hybrid management

10:00am PDT Thursday, May 7th, 2015

May 7, 2015 @ 10am PST / 1pm EST Panelists: David Linthicum - Senior Vice President; Cloud Technology Partners Steve Michaelis - Senior Solutions Engineer; Workfront, Inc. Jeff Latimer - Associate Director of Information Technology; Florida State University Rich Morrow - Principal Engineer; quicloud Abstract: Agile has established itself as possibly the most effective set of management practices for organizations of all sizes to deliver high-quality, useful products on a much faster schedule. But although Agile allows business to be more responsive, flexible, and engaged, it is not the right fit for every project and every team. For many projects -- especially those requiring high levels of governance and compliance, or those producing physical product -- traditional gated methodologies such as Waterfall excel at bringing the required structure, repeatability, and predictability. Join us to learn the benefits and drawbacks of agile and waterfall methodologies, the pros and cons of a hybrid strategy, how agile and waterfall teams can coexist, and how to determine which methodology to choose for your project and organization. Sponsored by: Workfront

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Mobile Marketing Automation: How to achieve mobile marketing success

10:00am PDT Thursday, April 30th, 2015

April 30th 10am PST / 1pm EST Speakers: John Koetsier: VP Research; VentureBeat Andrew Laffoon: CEO & Co-Founder; Mixbook Erik Tarui, VP Marketing and CRM, textPlus Moderator: Wendy Schuchart, analyst; VentureBeat Abstract: Is Mobile Marketing Automation the silver bullet to your apps success? How do you successfully leverage mobile marketing automation solutions to meet your business needs? With an increasingly complex market landscape, which solutions are tailored to your business? We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions. Join us to learn how to successfully leverage mobile marketing automation to your advantage. Sponsored by: Swrve

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Conversion Optimization: How to win at performance marketing

10:00am PDT Wednesday, April 15th, 2015

Speakers: Stewart Rogers: Director of Marketing Technology; VB Insight Ujjwal Dhoot: CMO; FSAstore.com Talia Wolf: Founder & CEO; Conversioner Nichole Elizabeth DeMeré: Community Growth for Inbound.org at HubSpot Labs Abstract: In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the difference between becoming a market leader or an ‘also ran.’ The practice of gaining as much as possible from existing traffic, visits, reads, and views is becoming a serious business, and a raft of tools are carving out their place in the field. We’ll analyze the top solutions, revealing what techniques CRO practitioners use them for, how they are priced, how satisfied users are with them, how they score for each major feature, and what types of business use each product. Check out VB Insight to access Stewart's Conversion Rate Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com/report/conversion-optimization-how-win-performance-marketing

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Marketing Clouds: How the best companies are winning via marketing technology

10:00am PDT Thursday, March 26th, 2015

Speakers: John Koetsier: VP Research; VentureBeat Kristina Wallender: VP Marketing; Ticketfly Kelly Seelig: Head of Marketing & Communications; Blue Jeans Network Allyson Campa: VP of Marketing; Dot & Bo Abstract: In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all. At least, that’s the theory. To find and report the reality, we surveyed 1,483 marketing technologists, studied marketing cloud penetration data on 10s of millions of websites, combed through vendor financials, conducted more than 20 personal interviews, collected over 150 feature and functionality data points on 19 vendors, and gathered and analyzed revenue share statistics for key vendors. Our webinar will be a condensed overview of our VB Insight Marketing Clouds report, which covered: - What is a marketing cloud, anyways? - Features of marketing clouds (plus: most used, least used) - Marketing cloud penetration data, including who is using them - The 5 different kinds of marketing clouds - Our scoring matrix - Vendors’ scores on 12 different categories - VB’s “best bet” marketing clouds for enterprise, midmarket, small companies, and startups - What existing marketing cloud clients say about what ROI they’re getting, what effect having a marketing cloud has had on their marketing, how long they took to research marketing clouds, how long it took to set up their marketing clouds, how much they intend to invest next year. Sponsored By: SDL

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Small business thinking big: Enterprise-grade cloud strategies for SMBs

11:00am PDT Wednesday, March 25th, 2015

Speakers: Steven Hill: Senior Analyst for Business Technology and Solutions at Current Analysis Sky Sharma: CIO at US Air Force Sam Eaton: Director of Engineering Operations at Yelp Abstract: Got cloud? If you’re an SMB, you’ve already been there, done that. But are you really extracting maximum value out of your cloud hosted solutions? SMBs use an average of five hosted services, between IaaS, hosted email and collaboration and business applications – and that number is expected to climb to almost ten cloud services by next year. Everyone’s dabbling, but SMBs crave the cloud sophistication of their enterprise-grade competitors. - How are enterprises pivoting so quickly to respond to operational goals and drive bottom line results? - How can SMBs use cloud functions to serve an ever-impatient customer base? - Can SMBs realize the kind of growth and innovation through cloud services that enterprises expect? - And more importantly, how do SMB CIOs get their hands on all of those pretty, shiny enterprise toys? We’ll answer those questions and more with this expert panel of enterprise leaders who will share their strategies for success that SMBs can copy by using cloud services.

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Marketing Technology: Cost of ownership and return on investment

10:00am PDT Wednesday, March 11th, 2015

Speakers: Stewart Rogers: Director, Marketing Technology; VB Insight Tia Newcomer: Vice President, Marketing; Cord Blood Registry Ryan Steingard: Director, Retention Marketing; Zulily Abstract: A complete report on the current state of cost, payback and return within marketing technology. In this edition of the State of Marketing Technology, we look at the total cost of ownership across the most popular martech categories and show the ROI attributable to each of them. Which categories and tools provide the biggest return, and which are a waste of money? Which are the most expensive to own? Which tools might be best suited to your size of organization, and which should you discount from your selection criteria? And how do ROI levels change during different stages of marketing and sales? We also look at different approaches to marketing technology management, including insights on the shift from on-premise to cloud-based solutions, and uncover the reality of how many marketing technology projects fail to return on their investment.

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How the most successful apps drive massive engagement and monetization

10:00am PST Wednesday, March 4th, 2015

Speakers: John Koetsier: VP Research; VentureBeat Jen Kavanagh: EVP, General Manager (US); Beamly Abstract: The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back. We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers. The result is the most complete report on mobile marketing automation available.

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The Multiplier: How paid install campaigns boost organic downloads

10:00am PST Thursday, February 26th, 2015

Growing installs is the number one mission for any mobile app developer, and any user acquisition strategy generally consists of a mix of organic installs and paid campaigns. But many see these as separate and distinct. Not true. To get the most out of each — especially for smaller developers — it’s critical to understand how paid installs impact organic installs, and vice versa. In this webinar, Ian Sefferman of TUNE will share the eye-opening results of a study investigating the correlation between paid campaigns and organic installs (yes, it’s positive), and how this varies depending on the app category and operating system. Christian Calderon of DOTS will dive into the strategies and tactics that increase both paid and organic installs, and how they work together. What you’ll learn: For every paid install, how many organic installs an app can expect to see How the multiplier effect impacts app categories differently How organic installs and engaged users affect your paid strategy and spend Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield #paidorganic #appmktg Speakers: Ian Sefferman, GM, App Store Analytics Christian Calderon, Head of Marketing, DOTS

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Fintech: Capitalizing on Significant “App”ortunity in Small Business

10:00am PST Wednesday, February 25th, 2015

Small businesses are facing a massive shift driven by technology. To stay competitive they are turning to technology and the Internet to manage cash flow, increase productivity and streamline operations. And the small business market is primed to accelerate its adoption as newly developed apps are helping small business owners save time, reduce costs, increase revenue and productivity, and work more effectively. With traditional banks slow to respond, non-banking technology providers have obliged with innovative, intuitive solutions that integrate payments, receivables, and online banking data and offer reporting and cash flow management. Join Yodlee Interactive and a panel of experts for an animated roundtable discussion on how the development and start-up community can capitalize on the transformation occurring in the small business sector. Speakers: Christine Barry, Research Director, Wholesale Banking Practice, Aite Group Kathryn Petralia, Co-Founder & COO, Kabbage Andy Childs, Vice President of Marketing, Paychex Greg Weddell, Practice Manager, Small Business, Yodlee

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The promise (and hype) of messaging apps

11:45pm PST Tuesday, February 24th, 2015

Instant Messaging is quickly overtaking email and phone calls as a dominant form of communication on the go. Quick to embrace the trend, brands are finding inventive ways of integrating themselves to reach these massive audiences, especially the millennials they may not reach on more traditional media. And although it’s still early days of testing and optimizing advertising, platforms like Kik, Snapchat, and WeChat will become meaningful players in the media business and will start to command both creative mindshare as well as share-of-wallet.

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Whether an all-digital business, or bricks and mortar, it’s about “attribution"

11:05pm PST Tuesday, February 24th, 2015

It’s inescapable. Marketing is increasingly a technical discipline. Data and algorithms allow us to scale up the reach while refining targeting and personalization. But most brands are selling products that can’t be instrumented as easily as a digital product, especially after purchase. Ashu Garg of Foundation Capital will talk with Doug Miliken, VP, Global Brand Development, Clorox, Jeremy Wacksman, VP, Marketing & Product, Zillow about the challenges facing both traditional and digital brands. How can CPG brands monitor digital attribution the way mobile-first businesses do? And should they? Can a strictly digital brand like Zillow learn a few new tricks from an old dog like Clorox?

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MC Hammer on moments, mobile, ads, and senior artists, and sucking hard

1:50am PST Tuesday, February 24th, 2015

Most mobile experiences today are subsidized by advertising. In order to make that model sustainable, developers and advertisers have to make sure the user experience integrates the branded message in a pleasant way. Hear from Kiip's CEO Brian Wong how his company serves up advertising as "rewards" triggered by "moments" in mobile apps -- like passing a level in a game -- and how this model worked so well it is now expanding to offer white label loyalty solutions to the world's top brands. He'll be joined by MC Hammer to discuss how the next generation of connected devices will enable a whole new range of triggers and moments, and how brands will embrace a more natural relationship with consumers.

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The art of re-engagement: The fine balance between push, pull and story-telling

12:35am PST Tuesday, February 24th, 2015

News happens around the clock. Reaching audiences on mobile at the right time, with the right message is crucial. Properly navigating the fine line between engaging and frustrating can make or break a customer relationship. Peter Roybal, Head of Mobile, ABC News/Disney ABC Television will discuss how they adapt the formats of storytelling based on the story and their audience’s expectations, to create varied audience segments of satisfied returning customers.

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Bridging two gaps to drive ROI: The gap across screens & post-click attribution

10:10pm PST Monday, February 23rd, 2015

Description: As consumers jump from phones to tablets, and laptops to smart TVs, advertisers are pressed to better understand, track and convert as they travel through the mobile ecosystem. Mollie Spilman, CRO of Criteo, and Joe Megibow, Chief Digital Officer of American Eagle, discuss the current models available to advertisers on mobile, and the technology landscape at their disposal to optimize retargeting and conversions when consumers jump from one device to the next. They’ll bring up examples of why, more than ever, businesses need a unified view of their customers, and transparency on the attribution of the purchases to specific impressions.

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Why you need context for better, more lucrative ads

3:10pm PST Monday, February 23rd, 2015

Spotify is a pioneer in the on-demand music streaming revolution. Connectivity is everywhere and data plans are more affordable letting publishing platforms like Spotify leverage more signals to model their user’s behavior. Users love tailored experiences and advertisers love to know more about their audience’s habits. Always-on allows them to deliver on both. Big brands have advertised through traditional radio content for decades. Brian Benedik, VP, North America Ad Sales, Spotify & Harry McCracken, Technology Editor, FastCompany explore traditional brands realizing the huge benefits mobile platforms have to offer and they are putting their money where their mouth is.

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The future is rich advertising: Video advertising on mobile finally clicks

11:35am PST Monday, February 23rd, 2015

The kind of simple advertising (offered by Google) may soon wither away, according to some analysts. In the highly competitive market of ride-sharing, Lyft has to maintain constant growth while grabbing new users’ attention in a more engaging way. The innovative pink mustache caught everybody’s eye and allowed them to standout amongst their more “traditional” competitors. But now mobile video advertising also provides them with a cool edge. Lyft’s CMO Kira Wampler and Vungle’s CEO Zain Jaffer talk with “sharing economy” analyst Jeremiah Owyang about how to deliver reach, relevance, and richness through video advertising — while acquiring new users at the right price.

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What today's CMO needs to know about mobile

11:15am PST Monday, February 23rd, 2015

Consumers are finding more ways to interact with brands than ever before, and most of it's happening on mobile. CMOs must understand their customer's mobile behavior holistically, and Jason plans to discuss how that knowledge should impact their digital choices. Some digital leaders, who are more increasingly Chief Digital Officers, are finding success by creating timely marketing in the right moments. Jason will share best practices from Google's work with CMOS, and go through ways they're combining insights with great digital tools to reach their constantly connected consumers across screens.

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Mobile App Analytics: What winning mobile developers use

10:00am PST Wednesday, January 28th, 2015

Sponsored By: Localytics Speakers: John Koetsier - VP Product, VentureBeat Yonatan Feldman - VP Engineering & Mobile, Gilt Groupe Amos Epstein - Product Manager, Kwicr Shawn Wilde - Former CIO, Trimble Navigation Abstract: Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage and monetize when you don't know what's going on? App analytics solutions are the answer. Or, more accurately, the hundreds of answers ... since there are many, many options for mobile developers to consider. But which ones are going to deliver the kind of value that will allow you to properly engage the users you acquire, understand what they're doing, provide the value they're seeking, and enable you to monetize your app? 250 million users To answer this question, we asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work. 1.8 million apps We also partnered with MixRank to get access to SDK, ratings, and download data for over 1.8 million apps on Google Play and the iOS App Store. In this webinar, we’ll share what we learned. What the best and most successful app publishers are using. And, what you can do to emulate their success.

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Using Location & Context to Drive User Engagement & Enhance Revenue Opportunity

11:00am PST Tuesday, January 20th, 2015

Over 50 million mobile apps are downloaded daily. One in four is abandoned within 24 hours. In other words, creating a successful app is incredibly difficult. Pressure from internal and external sources to increase downloads, engagement, and create new and/or enhance existing revenue streams is constant. App owners must differentiate products while making experiences more fluid to ensure they become essential to the lifestyles of their users. In this webinar, we’ll discuss: -Data-driven context: The anatomy of a “location” data point and how to put it to work in your experience. -Categorizing behavior: Learn how to categorize user actions and what to do with the results. -Building App modes: putting the power of place to work in your app to anticipate user needs, monetize your app, and differentiate your app experience. -Case studies to demonstrate what leading apps are doing and current best practices. Join us to get actionable takeaways, gain insight, and to pose questions to the leaders in location about our experience in how to make your app become a vital part of your users’ everyday lives.

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