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Push notifications that work: 6 tips for building a devoted user base

10:00am PDT Thursday, July 13th, 2017

A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands. At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates. Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event. You'll: * Discover the one trick to never-fail push notifications everywhere, not just apps * Drive 2770% higher conversion rates through a specific kind of push notifications * Learn how to apply behavioral triggered push notifications in your own marketing strategy * Build better timing into your push notifications to increase conversions Speakers: * Stewart Rogers, Director of Marketing Technology for VentureBeat • Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon!

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How AI turns customers into big-spending brand loyalists

10:00am PDT Friday, July 14th, 2017

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty. But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly. Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty. In this webinar, you’ll: * Learn how deep learning can help your customers get a "human" through chat * Cut through the hype around chat bots and learn what really matters * Understand privacy issues around AI and how it may impact your org's security * Integrate a successful marketing campaign using chatbot interactions Speakers: Stewart Rogers, Director of marketing technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat

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Why your VR game is virtually useless without data

10:00am PDT Wednesday, July 19th, 2017

The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success. And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools. Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games. Attendees will: * Understand the role of VR in online gaming * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success * Discover how to deploy full-stack analytics infrastructure and tools Speakers: Nicolas Nadeau, President, Exostatic Kiyoto Tamura, VP Marketing, Treasure Data Ben Solganik, Producer, Survios Stewart Rogers, Director of Marketing Technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat Sponsored by Treasure Data

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Turning advances in VR + AR into business innovation

9:00am PDT Thursday, July 20th, 2017

Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers. In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual. By attending this VB Live event, you'll: * Understand VR and AR attitudes across the globe * Learn what's holding consumers back from these technologies * Introduce innovation with AR and VR into your own organization * Learn how payment technology will help facilitate new VR/AR experiences * Hear what experts think the future holds Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay * Wendy Schuchart, Moderator, VentureBeat Register today! Sponsored by Worldpay

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ASO or GTFO: App store optimization FTW

12:30pm PDT Thursday, July 20th, 2017

For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game. ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report. For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event! In this webinar you'll: * Learn why ASO is fundamental to the success of any app * Familiarize yourself with the pillars of solid ASO strategy * Leverage technology to increase your lifetime user value * Think beyond keywords for your search strategies Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Peggy Anne Salz, Chief Analyst, MobileGroove * Wendy Schuchart, Moderator, VentureBeat Don't miss out, register today!

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VR content production: How to take advantage of the VR wave

10:00am PDT Wednesday, July 26th, 2017

VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera? Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact. And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead. Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break. In this webinar you’ll: *Hear the results - for the first time - of the latest VR market research *Discover the compelling business case for VR *Understand why consumer-generated VR content is important to business *Find out how companies are using VR content to strengthen their bottom line *Learn what’s next in the VR content world Speakers: *Taylor Freeman, CEO, of Upload, Inc. *Stewart Rogers, Director of Technology, VentureBeat

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B2B video marketing: Turn your CRO into your BFF

10:00am PDT Thursday, August 17th, 2017

You better get good at conversational video marketing, fast—or you're going to be obsolete. Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms. Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video. Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event. By watching this webinar, you'll: * Optimize your audience takeaways for video content * Get tips from the savviest sales and marketing people on their video content strategy * Focus your energy on the right distribution channels for your adverts * Personalize video content to lock in the close Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat More speakers to be announced soon!

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Mobile advertising: Stop fraud and step up clicks

10:00am PDT Thursday, August 24th, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced? Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.

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