Pure Digital delivers disposable camcorder
A $29.99 pocket-sized camcorder, developed by Pure Digital Technologies, a San Francisco-based start-up, is being sold by drugstore CVS, according to Reuters.
Jonathan Kaplan, chief executive of Pure Digital, told Reuters in an interview the camcorder’s launch made CVS the nation’s first retailer to offer such a camcorder but it would be eventually be distributed widely as other retailers sign up to sell it.
The camcorder weighs under 5 ounces and holds 20 minutes of digital video and sound. It features a 1.4 inch color playback screen and an ability to delete video, and it saves video on a memory chip instead of tapes.
Oh yeah, the camcorder is actually manufactured in China (you didn’t think it was done in SF, did you?), and the memory chip is supplied by Samsung Electronics.
And Slashdot can’t wait until it is hacked.
We checked out Pure Digital’s Web site, and it offered remarkably little information. So we snooped through our archives and found the company has raised $28 million since second quarter of last year from Crescendo, Benchmark, Steamboat and Focus Ventures.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
