Pandora raises $12M more to help you find music

November 21, 2005 | Matt Marshall

Pandora Media, the Oakland company that finds music similar to the particular pieces of music you already like, based on a labor-intensive analysis of about 400 characteristics, has raised more venture capital.

Crosslink Capital led the $12 million third round, with participation from existing investors Labrador Venture Partners, Selby Venture Partners and WaldenVC, according to VentureWire (sub required), and PE Week (scroll down).

Still very little word about how the company is doing, and the company has now raised a total of $22.3 million. But creating a search engine like this seems to make a lot of sense. Pandora is now partnering with retailers like Best Buy, where folks can use the service in stores. We last mentioned Pandora here. If you try it out, let us know what you think in comments. We haven’t seen any real consensus form yet about this.

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About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.