Coremetrics raises $31M to hold its own in analytics

March 8, 2006 | Matt Marshall | Comments |
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There are tens of millions of bloggers and Web site administrators out there desperately seeking reliable ways to measure their traffic and visitor behavior.

Problem is, there are almost as many so-called “analytics” companies out there trying to serve them all. See a list here of all the offerings.

So the investors in San Mateo start-up Coremetrics have stepped up to load it with $31M more in cash for what is almost certainly going to be a consolidation in this industry. Investors include FTVentures and previous backers Accel and Highland Capital. It is one of the bigger companies in the industry, but flashy new Web 2.0 upstarts like MeasureMap (just bought by Google) and Blogbeat are getting a lot of buzz lately.

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About the Author, Matt Marshall

Matt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat.

  • Hi Matt, Bloggers are probably well served with tools to analyze their own traffic. What would be really useful is a better tool for traffic analysis for outsiders. Is there something other than Alexa available, which would give journalists a better reading on how much traffic is going to a site.
    Greetings from Zurich.
    Valerie
  • Good question. I'm not aware of any other services that are free. There are several that are paid, for example Netratings.com

    Anyone else know?
    Matt.