Coremetrics raises $31M to hold its own in analytics
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There are tens of millions of bloggers and Web site administrators out there desperately seeking reliable ways to measure their traffic and visitor behavior.
Problem is, there are almost as many so-called “analytics” companies out there trying to serve them all. See a list here of all the offerings.
So the investors in San Mateo start-up Coremetrics have stepped up to load it with $31M more in cash for what is almost certainly going to be a consolidation in this industry. Investors include FTVentures and previous backers Accel and Highland Capital. It is one of the bigger companies in the industry, but flashy new Web 2.0 upstarts like MeasureMap (just bought by Google) and Blogbeat are getting a lot of buzz lately.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
