Friendster raises $10 million more; Facebook valued at $500M?

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Friendster, the early social-networking company that got overtaken by companies like MySpace and Facebook, isn’t giving up.

Its traffic is recovering, even if it is still behind the leaders. And its backers are steadfast: Kleiner Perkins and Benchmark, the two Silicon Valley venture firms that originally invested in the company, are joining DAG Ventures, to invest $10 million more into the company, according to the WSJ today.

In the piece, the company doesn’t reveal much new in terms of strategy. As already signaled, it intends to focus on adults in their 20s and 30s instead of competing to attract younger audiences.

The investment comes after a recapitalize it with $3.1 million investment earlier this year.

Also of note: The WSJ story says: “Facebook, of Palo Alto, raised $25 million in a third round of financing in April that valued the company at $500 million, according to a person familiar with the matter.”

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.