Bold start-up, Powerset, about to raise $10M to take on Google

Updated

We’ve been hearing about a new Palo Alto start-up called Powerset, which says its search technology is better than Google’s.

The start-up, led by artificial intelligence and natural language expert, Barney Pell, has been pitching its business idea aggressively to Silicon Valley venture firms. The company says its idea is so promising it merits an extremely high valuation from the get-go, according to several sources.

We’ve heard Powerset is on the verge of raising $10 million, and has been asking to be valued at $20 million before the investment (Update: See the subsequent funding story here).

In other words, if it gets the $10 million, the company is valued after the deal at $30 million ($20M + $10M). That gives venture capitalists a third of the company ownership in return for their investment.

That would be a big coup for a company that hasn’t launched yet, and some would call the venture firm(s) making the investment crazy. As much as some people want to deny it, search has largely been solved by Google and others, at least for the average person. Yes, there are many incremental improvements that should be made, but is there anything new that Google’s thousand-odd engineers (or Yahoo’s for that matter) can’t figure out and copy within a few months?

Still, without seeing it, we’ll reserve judgment; it’s great to see people swing for the fences. Pell, a former NASA and SRI engineer, recently served as an entrepreneur in residence at Silicon Valley firm Mayfield, and left to form Powerset. The question arises, if it is so good, why hasn’t Mayfield invested?

The company has pitched to several firms, including to Bay and Foundation Capital. Charles Moldow, a partner at Foundation, has apparently been looking seriously at the company. Moldow has not yet responded to email and phone calls requesting comment. We heard Bay dropped talks months ago, feeling the valuation was way too high.

Earlier, Powerset raised less than $2 million from investors led by CommerceNet, and including prominent Silicon Valley angel Reid Hoffman (who went to school with Barney). This was a convertible note round, which is common these days. The money converts into shares when a first venture round (Series A) is completed.

Powerset has reportedly been hiring like crazy, poaching from Yahoo in particular — on the promise that it is about to raise the round.

Check out Barney’s statement on LinkedIn: “I’m overloaded at present and won’t be looking to meet for a lunch or network socially with new people until mid-September.” It is now October, so we’re waiting.

barneypell.jpgBeside Barney (pictured left; see his blog), who is chief executive, other key players are Steve Newcomb, who is chief operating officer, and an expert in natural language and voice search, most recently a vice president of voice search company Promptu’s mobile division (see our mention of Promptu here); and Gian Lorenzo Thione, product architect.

They are sharing offices with CommerceNet at 169 University.

Update: The founders have agreed to meet with VentureBeat, and so we should have some more about their plans soon. Stay tuned.

Update: See our resulting update story here.

Update: See search expert Danny Sullivan’s scathing critique of Powerset.

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About the Author, Matt Marshall

Matt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat.

  • Are you sure Google has really solved search?
    If you search for "I want some pizza" in Google there are no results that take me closer to eating a pizza. "How much is powerset worth" doesn't give me any good information either. "Who writes venturebeat" doesn't bring up your name. "How much does an ipod nano cost" doesn't work, you have to type "ipod nano 1gb price."
    There is plenty of room for improvement in general web search.
  • Ok, sure, natural language search you point to is clearly important, and Google has thinking about this and has been pouring resources into this since day one. Craig Silverstein, the first employee, says that is the ultimate goal of Google, but says it will take decades to get there, and even that might be optimistic. I guess I'm skpetical because Ask Jeeves (in its original form), and a string of other companies have come along over time saying they have solved the problem, and can answer your questions as written in the search bar, but the results have been underwhelming.
  • How is Powerset really different from the other web search startups?
  • The founders have just agreed to meet with me, so I'll have answers to some of these questions in short order, though maybe not all of them. Stay tuned...
  • Edwardo
    My biggest gripe with Google (+Yahoo) is the signal to noise ratio. Having to manually filter out SEOs' efforts is time-consuming, and 'solving' search to me means filtering out that. I really don't care about natural language support in a typical web search (voice recognition is another story). If Powerset uses natural language to _make_ its search secret sauce, that's where it gets interesting.
  • I totally agree, Matt. Natural language search and SEO-busting are both huge technical problems that will take years to solve. I'm happy to see someone stepping up and trying to join the competition in a big way. If these guys can attract top talent they'll inevitably make some of the breakthroughs, and the rewards are obviously huge. I'm excited to hear more about how they plan on doing this.
  • Search is far from solved - but it is also crucial to consider that "search" is really a LOT of very different and distinct things.

    For example - I'm flying to NYC later this month, so I need to "search" for the best fares, flight times, hotel accomodations etc - keeping in mind not just what is available but also my personal needs and family/professional obligations (i.e. I'll trade spending more for arriving functional and in time to visit my sister). Google hasn't (yet) solved this, neither has great sites such as Kayak.com (though they are getting much, much better - they specifically don't usually show red eye options for some reason).

    Even searches which I do on Google are often done in very different contexts - possibly even the nearly same search. I might be looking for "what movies are showing in San Francisco tonight" - and knowing Google treats it as a special search might search "movies San Francisco". Later that same day, however, I might want to write a blog post about movies that had been filmed in San Francisco - so I might start with the SAME search phrase "movies San Francisco" - but my purpose and context for the search has changed.

    I've been performing electronic searches for over 16 years (yes, long before Google or the www, gopher space searches, online library catalogues etc) and the problem of search has always also been one of getting from how I think about a topic and how others, who have written resources on that topic have written and thought about it. Google does a good, but by no means perfect, job of addressing this - if I'm thinking in French (for example) and I search for "voiture" I'm highly unlikely to find any of the fantastic English sites for cars (or automobiles or autos etc).

    And in anycase a single word search gives very little context to my search.

    I wish Barney luck (full disclosure, I've corresponded with him over the years, long before he founded Powerset) - search has many aspects that could stand real improvement.

    Shannon
  • Dempsey
    Some think by the time natural language query is cracked, the masses will only think in terms of keyword searches.

    Hey Shannon,

    "the problem of search has always also been one of getting from how I think about a topic and how others, who have written resources on that topic have written and thought about it"

    In the field of Information Science (nee Librarianship), this is referred to as "the art of the reference interview." Just a plug for my profession (insert smiley face here).
  • Search solved?! Are you kidding? The combination of spam, SEO manipulations, and especially time related issues (processing time, turnarounds on new content, etc.) means search is still in it's infancy. I have doubts Powerset has any magic bullet here but I'm floored you think the game is over.
  • Sal
    Search solved? Please.
    Here, let's take an example..
    User is an accountant, searching for "finance". Should he gets the same results as a student searching for "finance"? Or how about a housewife typing "loans" vs a banker typing "loans"?
    It is quite amazing to me peopel who call themselves technologists or are in the field believe search is anywhere close to solved.

    And on a 10m VC, while it may seem to be allot it may not be that much. Infrastructure, employess, technology, marketing, advertising, etc. You can easily spend that money in less then a year when trying to compete with the 5 big SE's. The money is big, the competition is fearless, and the startup capital most likely to be much more significant then other industries.
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  • It sounds like they are excellent marketers, which usually means the technology isn't good.
  • Powerset is looking for big money to launch their new engine. Venture capitalists are always the best source of rumors.
  • Ram Malik
    I will like to invest a relatively a small number (say $50,000) now and may do so over a million over a period of time. Pl let me know as to work it out
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  • Hi Matt,
    A very interesting and informative article, and good comments from others. Even though this was written nearly 2 years ago, I suspect the search problems have yet to be solved. I'm just getting into website development and all the rest, but it seems to me that the search problem shouldn't be so difficult and the technology for it already exists. Why can't it just search the same way I search for stuff on my own computer. Lots of times i can't remember a file name or where I saved something, but I remember specific expressions contained in the file. I simply search for "A word or phrase in the file:" and presto, I find exactly what I'm looking for.

    Thus, searching my computer using 'natural language', like: "Where's the best place for pizza in Jakarta.", I will find the file that has exactly that. Of course the search takes longer, but at least I find the file I'm looking for. Obviously doing this for the web is a massively bigger task, but the principles are basically the same aren't they. Essentially the search engine has to look for and find the expressions within the web pages rather than just in the meta tags.

    Thanks and I'd really appreciate hearing your thoughts on this concept.
    Brian
  • Krishna Sapkota
    No..if you want pizza powerset would not give you the possible result you are looking because it only index wiki and of course wiki does not contains information about eating pizza...may be it would give the expected answers if powerset indexes whole web in near future.