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Perenety, the PC to PC file-sharing company, has raised $1.6M, and is shifting strategy — We’ll be hearing more from this Sunnyvale start-up soon.
After tooling around with peer to peer file-sharing, the company has decided that doing this while piggy-backing on email or IM just isn’t viral enough — not enough people are interested. Perenety was working on a product that updated you computer whenever a friend adds new content on their end. Pando and AllPeers, other sites which do similar things, might be interesting, but Perenety’s Xavier Casanova tells us such file-sharing isn’t as “explosive” as a “full-fledged communications” (think Skype) tool would be. Stay tuned. He has raised a previously undisclosed $1.6 million from a group including angel investor Ron Conway and Partech.
The Experience Project — A social networking project built around anonymity, so you can share your experiences without revealing yourself. Built by a Stanford student. No one knows your name (no face pictures or names allowed), and people connect based on experiences they’ve had, instead of existing friends. May be an oxymoron (social site without being social), but hey, if cats can communicate online, anyone can!
Social networking for phishing — OpenDNS has a new social networking tool to identify phishing, called Phishtank.
LicketyShip launches courier service from local stores — This is a San Francisco start-up that site that lets you order things online from local stores, and then have it delivered to you within four hours. It is focused on electronics, and is charging $19.99. It outsources the delivery to local third party couriers. Question is whether that pricing is too high. If the store is local, a lot of people would prefer just to drive over and get it than pay up. Others — but how many? — will say the service is a no-brainer. The company’s Robert Pazornik tells us most people so far are buying Xboxes, iPods, and printer ink cartridges.
Zeedive launches upside-down auction: The SF-base auction site that sets the price of an item high, and lowers price as time runs out (if you bid the price, you get the item), is finally going live Monday — and says it will donate a portion of the profits it makes to three non-governmental organizations working to stop global warming. Let’s hope it makes some profits. ;) The company says angel backing has fully funded it for a year’s operations.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.