Michael Moritz (pictured below), venture capitalist with Sequoia Capital, and backer of Google and Yahoo, is apparently funding a blog company called Sugar Publishing, which runs four popular blogs, including flagship PopSugar, that caters to young, hip women.
The San Francisco start-up, which has a social networking component, says it is already getting 13 million monthly page views (or so it said in August), and 1.5 million unique visitors.
Rumor of the investment appeared here first. The amount is $5 million, as reported by Om Malik this evening, though we haven’t confirmed any of this.
Sugar Publishing was founded in April by 32-year-old San Francisco software entrepreneur Brian Sugar with $250,000 of his own money.
It doesn’t expect to earn any money until the end of next year, but just two months after it was founded, it was already getting a bountiful offer from a Boston VC firm in the $10 million valuation range, or so the company said. So this investment from Sequoia should be a bit higher, if the rumor is true. Banana Republic bought out the company’s entire ad inventory for a week in July, the company said.
Tags: co:Sugar-Publishing, inv:Sequoia-Capital, people:Michael-Moritz6 Comments
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Jill said:
This is great news for blogs!
There is an error in your story however- comScore Media Metrix reports PopSugar has 400,000 UNIQUE VISITORS not 1.5M as stated in your story.
Did the VC’s check this before doing the investment???
May be 1.5 million total visitors (not unique) That makes PopSugar one of the good blogs but way behind some great ones with larger reach. You check out are: USWeekly Blog (3x PopSugar) JustJared (2x PopSugar) TheBosh (2x PopSugar) and the People Magazine Blog
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Andrea said:
test
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BRENDA said:
hello
There is need for more such blogs now a days . I hope many people will come farward and start such useful services for women.
brenda -
Daniel said:
I have to say, that I could not agree with you in 100% regarding Sequoia reportedly invests in SF blog for women, Sugar Publishing, but it’s just my opinion, which could be wrong :)
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Armand Rousso said:
It is obvious that your blog is an example of modifying the benefit of woman,but we need something clear and real.
Armand Rousso
http://economy.armandrousso.biz/ -
Adam said:
I found your blog via Google while searching for internet dating and your post regarding Sequoia reportedly invests in SF blog for women, Sugar Publishing looks very interesting for me
7 Trackbacks
6:44 am
VentureBeat Wire » Blog co. Sugar Publishing gets a reported $5M from Sequoia said:
[...] See our story here. VentureBeat Community [...]
11:10 am
Online dating » Blog Archive » Sequoia Reportedly Invests in SF Blog for Women, Sugar Publishing said:
[...] VENTURE BEAT BLOG — Oct 16 — Michael Moritz, venture capitalist with Sequoia Capital, and backer of Google and Yahoo, is apparently funding a blog company called Sugar Publishing (1.5 million uniques), which runs four popular blogs, including flagship PopSugar, that caters to young, hip women. FULL ARTICLE @ VENTURE BEAT BLOGMark Brooks: Hey, internet dating bus dev and trafficing managers…there’s a nice target for you. The CEO is Brian Sugar. Properties include popsugar, fabsugar, and dearsugar. Ad rack rates run $4-$10 CPM Ick! Try halving that for a decent 90 day ROI. My guess is you’d see ~10% 30 day ROI at the rack rates (with targeted, quality creatives) but you’d gain a valuable audience. Email contact is advertising@sugarpublishing.com. [...]
10:53 pm
Online dating » Blog Archive » Sequoia Reportedly Invests in SF Blog for Women said:
[...] VENTURE BEAT BLOG — Oct 16 — Michael Moritz, venture capitalist with Sequoia Capital, and backer of Google and Yahoo, is apparently funding a blog company called Sugar Publishing (1.5 million uniques), which runs four popular blogs, including flagship PopSugar, that caters to young, hip women. FULL ARTICLE @ VENTURE BEAT BLOGMark Brooks: Hey, internet dating bus dev and trafficing managers…there’s a nice target for you. The CEO is Brian Sugar. Properties include popsugar, fabsugar, and dearsugar. Ad rack rates run $4-$10 CPM Ick! Try halving that for a decent 90 day ROI. My guess is you’d see ~10% 30 day ROI at the rack rates (with targeted, quality creatives) but you’d gain a valuable audience. Email contact is advertising@sugarpublishing.com. [...]
5:31 am
Hello Media! » ä¼ Sequoia投资Sugar Publishing said:
[...] Via venturebeat。 [...]
12:22 pm
Sramana Mitra on Strategy » Blog Archive » Mike Moritz Explains Philanthropy said:
[...] Related articles: GigaOm GMSV VentureBeat [...]
7:52 pm
shockfly » The Gossipmongers said:
[...] Also giving ‘People’ a run for it’s money, celeb site PopSugar, started by Lisa Sugar, wife of Silicon Valley entrepreneur Brian Sugar, is apparently so insanely addictive that the couple decided to start a company–Sugar Publishing–in order to launch more blogs aimed at women under 35. So far, these include DearSugar, an Ask Abby style column, FabSugar–gude to shopping blog, FitSugar–health and fitness blog, humour site GiggleSugar and the TeamSugar social networking site. The company, which aims to cash in on advertising, recently got a sweet 5 million dollar investment infusion from venture capital firm Sequoia. (TechCrunch, CNN, The Next Net, Venture Beat ) [...]
11:38 am
innonate » Women Under-Served by Internet said:
[...] It’s becoming increasingly obvious that women are under served by the internet… DailyCandy brought in a nice chunk of change when it sold, as a testament to their foresight, and Sugar Publishing is now raking in the dough from investors eager to bring services and content to women. [...]