Sequoia reportedly invests in SF blog for women, Sugar Publishing

October 16, 2006 | Thor Muller | Comments |

sugar.bmpMichael Moritz (pictured below), venture capitalist with Sequoia Capital, and backer of Google and Yahoo, is apparently funding a blog company called Sugar Publishing, which runs four popular blogs, including flagship PopSugar, that caters to young, hip women.

The San Francisco start-up, which has a social networking component, says it is already getting 13 million monthly page views (or so it said in August), and 1.5 million unique visitors.

moritz1.jpgRumor of the investment appeared here first. The amount is $5 million, as reported by Om Malik this evening, though we haven’t confirmed any of this.

Sugar Publishing was founded in April by 32-year-old San Francisco software entrepreneur Brian Sugar with $250,000 of his own money.

It doesn’t expect to earn any money until the end of next year, but just two months after it was founded, it was already getting a bountiful offer from a Boston VC firm in the $10 million valuation range, or so the company said. So this investment from Sequoia should be a bit higher, if the rumor is true. Banana Republic bought out the company’s entire ad inventory for a week in July, the company said.

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  • Jill
    This is great news for blogs!

    There is an error in your story however- comScore Media Metrix reports PopSugar has 400,000 UNIQUE VISITORS not 1.5M as stated in your story.

    Did the VC's check this before doing the investment???

    May be 1.5 million total visitors (not unique) That makes PopSugar one of the good blogs but way behind some great ones with larger reach. You check out are: USWeekly Blog (3x PopSugar) JustJared (2x PopSugar) TheBosh (2x PopSugar) and the People Magazine Blog
  • Andrea
    test
  • hello
    There is need for more such blogs now a days . I hope many people will come farward and start such useful services for women.
    brenda
  • I have to say, that I could not agree with you in 100% regarding Sequoia reportedly invests in SF blog for women, Sugar Publishing, but it's just my opinion, which could be wrong :)
  • It is obvious that your blog is an example of modifying the benefit of woman,but we need something clear and real.

    Armand Rousso
    http://economy.armandrousso.biz/
  • I found your blog via Google while searching for internet dating and your post regarding Sequoia reportedly invests in SF blog for women, Sugar Publishing looks very interesting for me