Doug Anarino, a New York Web developer, has just put his video site, Movie Masher, up for sale at VentureBoard.
It is notable because it is the latest example of the explosion of creativity going on in the Web 2.0 area, but where innovation is so incremental that new companies or their products no longer can afford to wait around for user adoption.
We’re pointing to Movie Masher because it does offer users some new video features. Movie Masher leverages technology made available in Adobe Flash 8 architecture to offer so-called “compositing” tools, which let you overlay videos on other videos in sophisticated ways. There are other sites, such as Eyespot and Jumpcut, which give you limited ways to overlay flash animation on video. But they restrict you to set templates, letting you add things like dancing girls or snowflakes, for example, but not your own customized logo. They don’t let you do things like choose or resize fonts. Movie Masher lets you change such variables, including contrast and brightness, on a sliding scale — and allowing you to adjust them as the video plays, for transitions.
Doug has worked on the site’s code for two and a half years, he says. He reckons the site has about a three- to six-month jump on competitors, and that a large company with resources will therefore be in a much better position to market the product (see VentureBoard listing here).
5 Trackbacks
6:55 pm
fluidinfo » Blog Archive » code, launch, sell said:
[...] I guess this guy really didn’t want to get into management. He spends 2.5 years working on a product, launches it, and simultaneously offers it for sale. Or he just figured the time was right. That’s the ultimate in minimalist business plans. [...]
3:00 am
Movie Masher: gelanceerd èn te koop gezet · BlueAce said:
[...] Via Entrepreneurship Blog, die op zijn beurt refereert aan VentureBeat, las ik zojuist over de lancering van Movie Masher, een video-editing startup. No big deal normaal gesproken, zo zijn er meer (Jumpcut, Eyespot). Wat echter zeer opvallend is aan de lancering, is dat Movie Masher zichzelf tegelijkertijd te koop heeft gezet. ‘Build to flip‘ was nooit duidelijker, en je vraagt je af of dit precedent schept voor creatieve developers: maak iets moois waar je zelf behoefte aan hebt en een hoop creativiteit in kunt stoppen en verkoop het vervolgens, zonder dat je je ooit hoeft te bekommeren over vervelende dingen als ‘klanten’ en ‘omzet’. [...]
3:32 am
RSS fabriek » Blog Archive » Movie Masher: gelanceerd èn te koop gezet said:
[...] Via Entrepreneurship Blog, die op zijn beurt refereert aan VentureBeat, las ik zojuist over de lancering van Movie Masher, een video-editing startup. No big deal normaal gesproken, zo zijn er meer (Jumpcut, Eyespot). Wat echter zeer opvallend is aan de lancering, is dat Movie Masher zichzelf tegelijkertijd te koop heeft gezet. ‘Build to flip‘ was nooit duidelijker, en je vraagt je af of dit precedent schept voor creatieve developers: maak iets moois waar je zelf behoefte aan hebt en een hoop creativiteit in kunt stoppen en verkoop het vervolgens, zonder dat je je ooit hoeft te bekommeren over vervelende dingen als ‘klanten’ en ‘omzet’. [...]
3:00 pm
VentureBeat » Eyespot gets $3.7M for video mashing service said:
[...] We’ve mentioned EyeSpot before, when writing about a competing company called Movie Masher, which itself has just launched and is looking for a strategic buyer. Another player in this area is Jumpcut (bought by Yahoo). As explained, these companies let people overlay images on other videos — which is basically flash animation on video. You can mix video, photos and music into a single, edited video, and customize various aspects of these, changing and inverting image color, for example. [...]
7:57 pm
fluidinfo » Blog Archive » code, launch, sell said:
[...] to get into management. He spends 2.5 years working on a product, launches it, and simultaneously offers it for sale. Or he just figured the time was right. That’s the ultimate in minimalist business [...]