Deals

Adobe acquires Serious Magic to push Flash video

Updated

San Jose’s Adobe Systems said it has acquired Serious Magic, maker of video software and communications tools.

Serious Magic is a privately held Folsom, Calif.-based company which sells products like DV Rack, which Adobe said allows “direct-to-disk” recording and monitoring into the field, and Visual Communicator and Vlog It, which extends video communication to general business users and casual bloggers.

Serious Magic’s chief executive, Mark Randall, a twenty-year video industry veteran, will join Adobe as chief strategist, Dynamic Media.

Update: VentureWire reports (sub required) that Serious Magic was backed by an undisclosed amount from Silicon Valley venture firm Mayfield.