BuzzLogic raises $9.6M to help you sort through blog clutter

January 15, 2007 | Matt Marshall
View Comments

buzzlogiclogo.gifBuzzLogic, the San Francisco company that helps you find out which blogs are influential, has raised $9.6 million in a first round of venture capital.

It was led by Adams Capital Management, Ackerley Partners and Transcosmos Investments & Business Development.

We wrote about BuzzLogic when it launched in September after raising a seed round of $1.5 million.

The company seeks to define which blogs are shaping conversations online. It uses four criteria to measure a blog:
•overall traffic and number of inbound links
•contextual relevance to a customer’s specified area of concern, such as key words.
•frequency of content publication on such topics
•the traffic it sends back to the marketer

Robert Schettino, the company’s chief marketing officer, said the company has signed up 80 customers for its testing phase, with roughly half of them paying (the basic fee is $500/month).

Next Story:
Previous Story:

Print
Email
Twitter
Facebook
Google Buzz
LinkedIn
Digg
StumbleUpon
Reddit
Delicious
Google
More...

Tags:

About the Author,

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.

blog comments powered by Disqus