Farecast rolls out service to lock into low airfare

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

farecast.jpgFarecast, the web site which lets you see if airfares are headed lower or higher, has introduced a new, useful feature: A way to lock into a low price.

VentureBeat reported on the company’s test of this feature two months ago. Tomorrow (Monday) it is being rolled out publicly.

To repeat our example: Let’s say you’re planning a trip, say to Kansas on Dec 5, and Farecast shows a low price of $210 and further, predicts prices are going to drop over the next few days.

Now, rather than waiting, you can buy something called a “Fare Guard,” which lets you lock into any subsequent price drop automatically. Initially, the product will come at a promotional price of $3 through Feb. 1, but later will be priced around $9.95, Farecast tells VentureBeat.

Update: The New York Times has also just published a story on this.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.