YouTube to start filtering for pirated video?

youtube.jpgYouTube will start filtering videos and other content in order to stop pirated material from being posted to it site, reports the Mercury News’ Elise Ackerman.

The news is significant because the entire music and video industry has been up in arms about YouTube’s slowness to implement filtering.

YouTube’s parent, Google, will use technology from Los Gatos, Calif.’s Audible Magic, the same technology that MySpace is offering media companies to check whether for their copyrighted material that is being posted at MySpace without their permission.

VentureBeat hasn’t been able to confirm any of this.

This is strange because Google earlier had delayed implementation of filtering at YouTube with the suggestion that it was building its own technology — delays that have made media groups like Viacom and News Corp angrier. Our question is: Why now?