YouTube to start filtering for pirated video?

youtube.jpgYouTube will start filtering videos and other content in order to stop pirated material from being posted to it site, reports the Mercury News’ Elise Ackerman.

The news is significant because the entire music and video industry has been up in arms about YouTube’s slowness to implement filtering.

YouTube’s parent, Google, will use technology from Los Gatos, Calif.’s Audible Magic, the same technology that MySpace is offering media companies to check whether for their copyrighted material that is being posted at MySpace without their permission.

VentureBeat hasn’t been able to confirm any of this.

This is strange because Google earlier had delayed implementation of filtering at YouTube with the suggestion that it was building its own technology — delays that have made media groups like Viacom and News Corp angrier. Our question is: Why now?

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About the Author,

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.

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