Deals

Inertia raises $8M to help wineries market online

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Inertia Beverage Group, a Napa, Ca. company that helps wineries market their wine online to consumers, retailers and restaurants, has raised $8 million in a second round of funding led by Allegis Capital and Sid R. Bass Associates.

Here is the statement, and here’s a snippet:

Winery direct sales to consumers have exploded over the past five years leaving many wineries across the globe with the challenge of managing data and customers coming in from various points of purchase. Inertia provides both large multi-national wine companies and small boutique wineries with a scalable on-line platform that allows them to manage all customer interactions, data and sales tools.

“Inertia has built an impressive, fully integrated software as service platform that solves the wineries most critical points of pain • marketing and selling directly to consumers and the trade to grow sales, increase profitability, control their brands, compliance, and gain access to sophisticated online marketing programs,” said Paul Pappajohn, Partner at Sid R. Bass Associates.