Responsys, email marketing company, acquires Loyalty Matrix
Responsys, a Redwood City, Calif. email marketing company, said it has acquired Loyalty Matrix, a privately held provider of predictive analytics and contact products. The amount of the deal was undisclosed.
Loyalty Matrix’s customers include 24 Hour Fitness, Apple, Chicago Sun-Times, and DraftFCB.
Here is a copy of the statement.
Last year, Responsys also acquired Inbox Marketing. Responsys has raised about $62 million in venture backing, from Accel, Foundation Capital, Redpoint and Sigma Partners.
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Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
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