Mobile social gaming startup Frengo launched last month, offering a bunch of games that you play via SMS or the Web on your mobile phone.
It offers fantasy sports leagues such as Fantasy Football, betting games about winners of sporting events like “College Hoops Pick ‘Em”, and posting of comments and pictures to MySpace — so there’s something for anyone who is bored and looking for distraction for free. We signed up, and it was easy enough to get started (you don’t need to download anything), though we didn’t find the format particularly compelling.
The company was originally backed in December with $2.3 million from Index Ventures and Khosla Ventures. It has just raised another round of $5.7 million, led by secretive firm, Trilogy Equity Partners (no web site), which is run by John Stanton and Mikal Thomsen, co-founders of Western Wireless. Also participating were Index and Khosla, according to Techcrunch.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.