If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
New York company Veotag has raised an angel round of $750,000 to build out its nifty video time-stamp tagging feature.
By time-stamp tags, we mean that Veotag lets you list the different events or subjects appearing in your video — according to the exact time they appear in the video.
The concept is instantly understood by clicking on the screenshot below, or here to see a demo of how it works. Surprise — an attractive blonde is hired to do the demo :)
Our arrows point to some of the tags. You can click on these tags, and they are made into link that you can send to your friends. Moreover, the tags are searched by search engines, so that if there’s a very popular five-second part of the video, that tagged part can be linked to by bloggers and other people — thus making it rank high within search engines. This allows the imagination to wander. If videos are tagged, they’ll be brought into that nirvana of search advertising. Google could contain these little video snippets (corresponding to the tags) within its search results, and make serious money with ads beside them.
Anyone can take a video (Windows Media, QuickTime and Flash formats), create the tags and publish.
No one is doing tagging as simply and straight-forwardly with text as Veotag. Motionbox lets you tag with visual stills, and Viddler also has tags, though not as neatly portrayed in a separate window as done by Veotag. Pluggd does a cool search of files, but searches for words you are looking for within the video, and is not an indexing tool. Click.TV, meanwhiles, does get close, but its tags are comments left by other people. You’ll have to take a look at each of these to understand the distinction.
Here’s an example of an authentic veotagged video: A speech by investor Guy Kawasaki, featured on Veotag’s homepage.