Radian6 raises $4M to monitor viral behavior in social media
Radian6 Technologies, a New Brunswick, Canada provider of software that monitors viral behavior in blogs, online video and other social networking sites, said it has raised a $4 million round of financing.
BCE Capital led the investment round, which included Brightspark Ventures and BDC Venture Capital.
According to its statement:
Radian6 provides social media monitoring and viral behavior measurement solutions
specifically designed for the needs of marketing, public relations and advertising professionals. Social media, whether in the form of millions of blogs, online video portals like YouTube, social networking sites and online news forums have begun to seriously impact how corporations, worldwide, conduct their business. Increasingly, companies are faced with significant challenges in the areas of social media monitoring, crisis management, customer relations and viral marketing as they engage with key
communities and customers online. By using integrated viral behavior measurement and by monitoring all forms of social media in real time, Radian6 clients can monitor, manage and, in-turn, effectively engage in social media conversations.
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Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
