Radian6 Technologies, a New Brunswick, Canada provider of software that monitors viral behavior in blogs, online video and other social networking sites, said it has raised a $4 million round of financing.
BCE Capital led the investment round, which included Brightspark Ventures and BDC Venture Capital.
According to its statement:
Radian6 provides social media monitoring and viral behavior measurement solutions
specifically designed for the needs of marketing, public relations and advertising professionals. Social media, whether in the form of millions of blogs, online video portals like YouTube, social networking sites and online news forums have begun to seriously impact how corporations, worldwide, conduct their business. Increasingly, companies are faced with significant challenges in the areas of social media monitoring, crisis management, customer relations and viral marketing as they engage with key
communities and customers online. By using integrated viral behavior measurement and by monitoring all forms of social media in real time, Radian6 clients can monitor, manage and, in-turn, effectively engage in social media conversations.