InsideView raises $7.4M for online sales intelligence software
InsideView, a San Bruno, Calif. company that offers online sales intelligence software, said it has raised $7.4 million in a first round of funding.
Emergence Capital Partners led the round, and existing (seed-round) investors Greenhouse Capital Partners and Rembrandt Venture Partners participated.
InsideView helps a sales person by drawing information from multiple data sources – Hoover’s, Indeed, LinkedI and others — to help them make a sale.
Here’s an example of how it works: A sales guy using InsideView trying to close a deal on a particular company would use it to find out in one place, immediately, that 1) a new CFO just came into a particular company he’s scouting, that 2) the new CFO is connected in some way to two or three board members of that company, 3) that the company is looking for engineers in a particular department 4) and that they presently have a requirement for a particular technology.
Its customers include SuccessFactors, Arravo, Cornell International, WebEx and Global Knowledge, the company said.
Separately, private equity firm Blackstone acquired Alliance Data, another company that helps generate sales leads, a couple of weeks ago.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
