Adserver company, Openads, raises $5M
Openads, the developer of a free, open source product that serves ads for Web sites has raised $5 million in a first round of financing led by Index Ventures.
Also participating are First Round Capital, Mangrove Capital Partners and O’Reilly AlphaTech Ventures. The London, UK company sells so-called adservers, which are used to serve and manage ads on the pages of Web sites
Often publishers rely on outside parties to serve their ads. We at VentureBeat do that, for example, relying on FM Publishing. By owning their own adserver, publishers can exert full control of their advertising campaigns.
Openads offer features such as targeting, inventory optimization, rich media and inventory forecasting. It boasts 20,000 publishers.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
