Meredith acquires health-info search engine Healia
Publisher and television broadcaster Meredith agreed to acquire Healia, a consumer-oriented search engine focused on health information. Terms of the deal weren’t disclosed. Healia will remain based in Seattle.
From Meredith’s release:
In the coming months, the Healia technology will be integrated into Meredith’s existing Web sites. In addition, Meredith and Healia will expand the functionality of Healia.com and will offer the technology through licensing and distribution agreements with select health organizations, consumer Web sites, employers and other premier partners.
This is Meredith’s fourth acquisition bolstering the company’s online services and capabilities in the last year. Previously, the company acquired online marketing service firms O’Grady Meyers, Genex and New Media Strategies. Additionally, the company has redesigned its flagship Web site – Better Homes and Gardens.com – and launched its first broadband video channel – Better.tv. Next month, Meredith will launch a new parents portal – Parents.com – as well as its second broadband channel, Parents.tv.
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About the Author, David P. Hamilton
David Hamilton has been writing for VentureBeat LifeScience since April 2007. He formerly spent 14 years as a reporter for the Wall Street Journal in its San Francisco and Tokyo bureaus. Prior to that, he spent several years as a reporter at Science Magazine and as a reporter/researcher for the New Republic, both in Washington.