Lijit, a provider of a more extensive search service for blogs, has said it raised a $3.3M second round of funding.
Lijit, of Louisville, Colorado, doesn’t limit readers to searching blog posts. It also provides them results from the host blogger’s own accounts at Flickr, Digg, Del.icio.us, and any other place online they store information. Blogging is a cult-like sport, and this is one more way for readers to find out more about their favorite scribes. A blogger provides the info by providing Lijit with their login data for these services. Lijit then pulls the information and delivers it through an embedded Lijit widget on their site. See below, for an example of what the widget looks like for investor Paul Kedrosky’s blog. A profile on Lijit shows the precise services he is letting you search, which include his Flickr photos.
By aggregating this blogger-specific content, Lijit seeks to differentiate itself from Google Co-op and other site-specific search products.
It also provides bloggers with analytics about what readers are searching for — potentially letting them serve their readers better by giving them more of what they want.
According to CEO Todd Vernon, Lijit had been experiencing “exponential growth.” He didn’t released actual numbers, but did say the widget has been displayed eight million times over the past month. This latest round of funding will help double the number of employees and expand Lijit’s infrastructure, he said
In January, Lijit raised $900K in seed capital. This latest round, led by Boulder Ventures, brings Lijit’s total financing to $4.2M.