Deals

Snaptell raises between $4M and $5M for in-store price comparison with cellphone

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Snaptell, a Palo Alto, Calif company that lets you take pictures of in-store products with your mobile phone and to check to see the product’s price at other locations, has raised between $4 million and $5 million in a first round of financing.

We wrote about the financing in April (scroll down), but VentureWire (subscription required) confirmed the amount in a story today.

The company is still secretive, and yet to launch. Investors include JK&B and New Enterprise Associates.


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.