Nielsen buys Telephia, for mobile phone traffic measurement service

June 29, 2007 | Matt Marshall

Nielsen Co. has acquired Telephia, a San Francisco provider of research on consumer usage data in the telecom and mobile media markets, for an undisclosed price.

The move is to introduce traffic measurement services to the $350 billion mobile phone sector, and comes three weeks after Nielsen unveiled Nielsen Wireless.

Since 1999, Telephia has raised more than $102 million from investors including AEA Investors, Cedar Grove Investments, Centennial Ventures, the Megunticook Fund, Oak Hill Venture Partners and Prime New Ventures.

Next Story: Pluggd begins delivery of better audio search
Previous Story: MySpace to follow Facebook, will "probably" open platform

Twitter

Facebook

Google Buzz

Digg

StumbleUpon

Delicious

Google

More...

About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.