AdJug raises "multi" millions of dollars for online ad service

AdJug.com, a London start-up that hooks up advertisers and publishers at an online marketplace, said it launched today with several millions of dollars of funding from Balderton Capital.

Financing also came from Espotting founder Seb Bishop.

The Company will initially focus on the UK market but plans expand into Europe.

It is just the latest of several such advertising marketplaces seeking to create more transparency than publishers can get through other avenues.

According to the statement:

AdJug provides its services to brands looking to access the huge online advertising inventory and to the growing number of publishers of online advertising….

In contrast to the way online adverts are bought and sold through Google or Yahoo!, AdJug’s advertisers will benefit from additional functionality including the ability to choose the location that adverts are displayed on a web page and determine the exact price they will pay for traffic. Publishers also benefit from features that will allow them to define how much an advertiser pays ‘per click’ optimising the method of deriving value from their online ad space.

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Tags: deal