Matchpoint raises $ for business lead strategy

July 13, 2007 | Matt Marshall

Mountain View-based Matchpoint has raised an undisclosed amount of funding, according to theAlarmclock:

The company has 3 executives on-board and is looking to hire more. Most of the execs came from Looksmart. CEO Peter Adams was CTO and Looksmart. Matchpoint sells leads to businesses by asking consumers to create a form explaining what they need and then providing them with possible service providers be it for Web hosts or for auto loans. While we know there is ample demand for leads and there are formalized channels to pay for them, we are not sure at this point that Matchpoint’s offer is of great interest to consumers or how they are going to get in front of consumers. But the company is looking to hire a marketing pro to solve this one.

Next Story: Roundup: China subs, Microsoft opens, MySpace rules, WeShow and more
Previous Story: Greentech notes: SoloPower, MWOE, SNTech

Twitter

Facebook

Google Buzz

Digg

StumbleUpon

Delicious

Google

More...

About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.