Xobni, a company working in stealth mode with the intriguing claim “we are going to increase your email happiness factor by 98%,” may have done so for Facebook users.
“Email me instead” allows you to send Facebook messages directly to people’s inboxes, saving the extra step of having to go into Facebook in order to read them.
The company has more here.
Xobni (“inbox” spelled backwards) provides data on things like how much time you spend on email, how long it takes you to respond and what times during the day have the most important emails coming in (a little earlier coverage here).
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.