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For 14 months, no one could figure out who was writing the blog “the Secret Diary of Steve Jobs,” a blog written by someone who assumed the character of Steve Jobs, Apple’s chief executive, only to lampoon him.
He became known as Fake Steve Jobs.
Now the New York Times has unmasked the writer: It’s Daniel Lyons, a respected editor and writer at Forbes in Boston.
In October, Da Capo Press will publish his satirical novel written in the voice of the Fake Steve character, “Options: The Secret Life of Steve Jobs, a Parody.”… The book, in part, led to Mr. Lyons’s unmasking. Last year, his agent showed the manuscript to several book publishers and told them the anonymous author was a published novelist and writer for a major business magazine. The New York Times found Mr. Lyons by looking for writers who fit those two criteria, and then by comparing the writing of “Fake Steve” to a blog Mr. Lyons writes in his own name, called Floating Point (floatingpoint.wordpress.com).
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