Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Accoona, the search engine that launched in 2004 with much hype and little to back it up, recently filed for an IPO, and it smells like a dog.
With more and more tech companies going public, why not join the throng? Accoona bills itself as a search and e-commerce play, but today, John Battelle looked at its S1 and discovered that little to none of its revenue comes from search. In fact, says Slicon Alley Insider, 97.5 percent of its revenue in the first quarter came from consumer electronics and home appliance sales, which is hardly an interesting business.
It gets worse. The company lost $50 million last year, and may be on track to lose more this year.
When the company launched, it brought Bill Clinton in to do the “first” search. During his speech, the former President said “I hope you all get rich, but remember that you are doing something good for humanity, as well.” Indeed.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.