41st Parameter raises $10.07M more for anti-fraud software

August 9, 2007 | Matt Marshall

41st Parameter, a Scottsdale, Arizona company that helps retail companies prevent online fraud, said it has raised $10.07 million in a third round of funding.

The financing was led by JAFCO Ventures, with participation from Kleiner Perkins Caufield & Byers and Norwest Venture Partners.

The company’s statement is here.

It has now raised around $25.5 million in total VC funding since 2005, and its valuation post-money is now $56 million, reports Dow Jones’ VentureWire (subscription required).

The 41st Parameter sells its software to retailers for a base price of $25,000 a month, and it helps retailers verify data and other distinguishing information about customers that they have provided during past transactions, including such things as their computer. It says it has made $10 million in revenue over the last eight months, and added Overstock.com and Abercrombie & Fitch as clients, it told Dow Jones.

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Tags: deal

About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.