Facebook is reportedly reorganizing its management team.
Chief operating officer Owen Van Natta “has gotten a bit of a demotion, in title at least,” according a blog post by Kara Swisher at AllThingsD.
Van Natta’s title, Swisher reports, will now be “chief revenue officer and vice president of operations” — he will remain in charge of technical operations and advertising, but other responsibilities will apparently be divided up between some of the newer executive-team hires.
Facebook spokeswoman Brandee Barker says that the changes only reflect the expansion of the management team to match the growth of the company — not a lessening of Van Natta’s responsibilities (here: see screenshot, below, of Facebook’s currently listed management team; it’s so out-dated it includes a former CFO who left last month).
Chamath Palihapitiya, a former AOL executive, was hired a month ago to be the new vice president of marketing and operations.
Gideon Yu was hired only a few weeks ago (our coverage of his “wild ride” here ) to be the company’s chief financial officer.
The other founders and early hires — the other young execs besides Zuckerberg — who are already in senior positions will maintain positions.
Matt Cohler, age 30, who joined Facebook through his friendship with angel investor Peter Theil — Cohler actually sat in on the meeting when Thiel met with the company — will stay in his role as vice president of strategy and business operations. Cohler and Van Natta appear to have overlapping duties within operations.
Co-founder Dustin Moskovitz, who was roommates with Zuckerberg in college, will continue as vice president of product engineering.
Adam D’Angelo, also a long-time Zuckerberg friend, will continue on as the company’s chief technology officer.

6:03 pm
Newswatch 8.15.07: Facebook shakeup, SEC after Take-2 | www.theirway.net said:
[...] Zuckerberg shakes things up at Facebook [VentureBeat] Chief operating officer Owen Van Natta “has gotten a bit of a demotion, in title at least,” according a blog post by Kara Swisher at AllThingsD. Van Natta’s title, Swisher reports, will now be “chief revenue officer and vice president of operations” — he will remain in charge of technical operations and advertising, but other responsibilities will apparently be divided up between some of the newer executive-team hires. [...]
6:07 pm
Změny v managementu Facebooku said:
[...] VentureBeat Tagy: Adam DAngelo, AIM, AOL, Dustin Moskovitz, Gideon Yu, Chamath Palihapitiya, Mark Zuckerberg, [...]
10:17 am
Facebook management shuffle continues as Van Natta departs » VentureBeat said:
[...] Van Natta started out as the company’s chief operating officer in late 2005, moving over from a vice president position at Amazon — he had intended to become a CEO during this time. Instead, his Facebook job had him running much of the operating and financial parts of the business during its early stages of growth. But during a management shuffle last summer, his title changed to being the company’s chief revenue officer and vice president of operations, which may have been a demotion in terms of his responsibilities (our coverage). [...]
10:15 am
Another Googler goes to Facebook: Sheryl Sandburg becomes new COO » VentureBeat said:
[...] joins ex-Googlers Gideon Yu, now Facebook’s chief financial officer (our coverage), and Benjamin Ling, who leads Facebook’s developer platform (our coverage), among [...]