Jaxtr raises $10 million, doubles users in one month

jaxtr.pngJaxtr, a service for dodging international calling fees using your phone, has raised $10 million in series A round led by August Capital.

It says it has doubled in size in the last month to a million users.

The Menlo Park, Calif. company (more detail from our past coverage here and here [update: first comment below]) allows you to make free phone calls over the web or your mobile and landline phones, including low local rates for international calls.

When you sign up and make your first call on the web, you get a unique Jaxtr phone number and web address, such as www.jaxtr.com/mattmarshall.

People who want to call you can simply click on the web address link and get directed to your current phone number, as you have it pre-selected on Jaxtr — without you having to reveal your real number.

The company also lets you embed its widget on web pages so you can make or receive calls, say, on your Myspace account; it also launched a Facebook app in late May, but it only has a little over 12,000 users three months later.

Jaxtr has between 70 and 80 percent of its total users making and receiving calls from mobile phones simply because a Jaxtr number can be entered into a mobile address book like any other number, chief executive Konstantin Guericke tells us.

While Skype, Jajah and other internet-based phone services also provide ways to make free international calls, Guericke says this alternative phone number is more convenient for mobile users because they don’t need to download a mobile application, like Skype, or access a web browser, like Jajah. It’s similar to GrandCentral, the company bought by Google, which provides a single number you can use anywhere — although it gives you a single URL instead.

Eighty percent of total Jaxtr users live in 220 countries outside of the US, although Guericke says US users are three times as active, overall.

More than 16,000 users are now registering per day, the company says, with nearly three quarters of users in their 20’s.

Jaxtr was almost acquired recently, Dave Hornik of August Capital tells us — from another private company headed to an IPO (but not Facebook), he says.

While the offer would have been a good return for Jaxtr and its investors, Guericke says Jaxtr took the funding to try to replace the multi-billion dollar industry of selling calling cards with minutes for making international calls.

Jaxtr plans to make money by charging people who use more than their allotted 100 minutes per month; he hopes to get 20 million users in the next twelve months and is planning for only around one percent of these users to pay for additional minutes.

Other returning investors include the Mayfield Fund, The Founder’s Fund and three early Skype backers: Draper Richards, Draper Fisher Jurvetson and Mangrove Capital.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • To clarify, we provide a link that generates a local number for each caller rather than simply assigning a number for the callee (like GrandCentral or SkypeIn do) because a number that is local to the caller allows the caller to bypass international phone charges. Callee numbers, like those provided by SkypeIn and GrandCentral, force callers from abroad to pay international fees, which can be hefty, especially if the call is initiated on a mobile phone.
  • I have created a username in Jaxtr and tried to add my mobile no(Im in India)but it is not reaching properly.Why i am facing this problem.

    Thanks,
    Raja
  • Dolce Vita
    I like the product. One wonders, though ... "Jaxtr plans to make money by charging people who use more than their allotted 100 minutes per month; he hopes to get 20 million users in the next twelve months and is planning for only around one percent of these users to pay for additional minutes."
    20000000 * 100 minutes * 2 legs/call * 1 cent/leg
    This amounts to 40 million $ / month expense only for phone calls; how about all the rest such as salaries just to keep customer service and network operation center running properly?
    1% paying customers, each spending $10 equals 2 million
    There is a huge deficit that needs to be explained.

    I wonder what the investors are thinking.
    Audio Ads?
    There should be a business play to this technology, however cost of sales and competition could be deadly too. By way of example answer the question: "why didn't Skype become a business telephony tool?"