Spiceworks relies on ads to offer IT management software
Advertising-supported Web sites serving consumers like you and me may be all the rage.
But rarely have other Web sites, those serving companies, tried to rely on ads — because there’s not enough people to look at the ads.
But Spiceworks, an Austin, Texas company, has raised $8 million more in venture capital to deliver on its model of serving ads to on its site that offers software to manage the information technology assets of medium sized companies.
The funding was led by Shasta Ventures, and included Austin Ventures. The company raised $5 million from Austin Ventures last year. We wrote about the company around that time.
The logic is that it can sell targeted ads to IT professionals. It has sold direct ads to Hewlett-Packard, Symantec, McAfee and Rackspace, according to Dow Jones.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
