Advertising-supported Web sites serving consumers like you and me may be all the rage.
But rarely have other Web sites, those serving companies, tried to rely on ads — because there’s not enough people to look at the ads.
But Spiceworks, an Austin, Texas company, has raised $8 million more in venture capital to deliver on its model of serving ads to on its site that offers software to manage the information technology assets of medium sized companies.
The funding was led by Shasta Ventures, and included Austin Ventures. The company raised $5 million from Austin Ventures last year. We wrote about the company around that time.
The logic is that it can sell targeted ads to IT professionals. It has sold direct ads to Hewlett-Packard, Symantec, McAfee and Rackspace, according to Dow Jones.
One Comment
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Andrew Fife said:
There are lots of content websites that sell ads targeting companies. If I understand correctly, what makes Spiceworks different is they have an ad supported product, not a media site driven by content.
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VentureBeat » Launchpad: Cleverset, Ghost, Realius, more said:
[...] — The company relies on ads to offer IT management software. We’ve covered it in August. It has plenty of competition, including Packettrap, announced yesterday, though none that we know [...]