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The Mercury News has just busted a San Jose company, Vastech, for throwing 1,300 rebate requests for $3.50 into a dumpster.
Vastech makes a USB hub product, and threw away the mail-in rebates after getting them from customers who had bought the USB hub at Fry’s Electronics.
Rebates are almost always more of a hassle than they’re worth. It’s too bad Fry’s lets its retailers get away with this.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results