VoodooVox, offering in-call ads, raises $8.1M

September 11, 2007 | Matt Marshall

VoodooVox, a New York start-up that provides advertising within phone calls, said it has raised $8.1 million in a fourth round of financing.It is led by Softbank Capital, and includes existing investors Apax Partners, Disney’s Steamboat Ventures, and Village Ventures, also participated in the round.

VoodooVox’s product is called “In-Call Media,” and it inserts ad-supported audio content into the calls of large companies, mainly within customer service calls and the like. The company says its technology is being used 300 million calls monthly, however that number referring to the call volume handled by its clients, and not necessarily to the number of calls where ads are actually placed.

The customers include calling card companies, 411 services, call centers, radio stations, VOIP providers, and various Voice 2.0 applications, the company says. These include IDT, Univision, Virgin Mobile, Nokia, Microsoft and Showtime.

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Tags: deal

About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.