Customer loyalty company Satmetrix Systems buys Informative

October 9, 2007 | Matt Marshall

Satmetrix Systems, a Foster City, Calif. company that provides a customer loyalty service software, has acquired Informative, a South San Francisco online customer loyalty company, according to PE Wire.

No financial terms were disclosed. Satmetrix has raised around $30 million in VC funding from firms like Aspen Ventures, Sutter Hill Ventures, Stanford University and Siebel Systems.

Informative had raised around $75 million from firms like New Enterprise Associates, Walden International, Apex Venture Partners, Sevin Rosen Funds, Crystal Internet Venture Fund, BlueRun Ventures, Levensohn Venture Partners and global Catalyst Partners.

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About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.