Google unveils YouTube for Adsense
Google has announced a new way for web publishers to display YouTube videos in widgets on their sites, together with Adsense ads that are contextually targeted to the video and to the content on the site.
YouTube is the world’s largest video site, while Adsense is the world’s largest online contextual advertising network. Google will split revenue with both web site providers and video creators.
The hope is that pairing these two properties will create a significant, new way for Google and its partners to make money from embedded videos.
Questions remain, however, about how well Google can match ads with videos and web sites, as Adsense already often delivers ads that are poor matches with sites’ content.
Videos will only be available from YouTube video creators who have agreed to have their works distributed through Adsense.
The ad formats include banners outside the video frame as well as in-frame overlays.
A breakthrough for video creators and web publishers, or a “lame scramble” to justify Google’s purchase of YouTube last year? Mathew Ingram has a good wrap-up of that question here.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.
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