We’ve written several times about this company since it launched last month, and received widespread praise. The company says it has since signed up 50,000 users.
Mint also added Donna Wells, formerly vice president of corporate marketing and acting CMO at Intuit, as chief marketing officer. That’s a solid addition, considering Mint is a competitor to Intuit. Wells was also a senior vice president of marketing at Expedia. Mint also named Aaron Forth, a former director of product at eBay, to vice president of product.
Update: Here’s what Ram Shriram tells us about his motivation for investing:
I invested in mint simply because I am excited about the market space [and] its remarkable value to users to manage their daily lives (and that this was my vision at Yodlee going back to my seed investment there in 1999). I also liked the UI, the founding team and their execution skills which were better than most startups I see. In a few years a majority of consumers will transact in this manner simply because they trust the site, it saves them time and they can both personalize the data and segment it so they know where their spend is going [and] where they are making money.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.