Deals

80108 and Go2 merge to focus on personal mobile content

80108 Media, a Boston-based mobile content company, and Go2, a Boston-based mobile search company, have merged to focus on localized, personal mobile content.

No terms of the deal were disclosed.

80108 has raised VC funding from General Catalyst Partners, IDG Ventures Boston, Khosla Ventures and Borealis Ventures.

From the statement:

The merger combines a leader in mobile search and directory services with longstanding carrier and advertiser relationships and a pioneer in local mobile media with an existing network of local content correspondents. go2 Media will further enable carriers to deliver a more relevant content experience to a broader base of subscribers that can be reached by advertisers on both a broad and targeted basis.

A leader in mobile search and directory services since 1999, go2 owns and operates a broad range of online and mobile websites including go2 Movies, go2 Dining, go2 Pets, go2 Golf and over 300 mobile websites dedicated to specific colleges and universities throughout the U.S. go2 has delivered over one billion page views of local search results and content to mobile phone users.

80108 offers a network of mobile correspondents creating relevant, local content and a proprietary and innovative SMS delivery system. 80108 Media is backed by several Boston-area venture capital firms, including General Catalyst Partners with over $1.5 billion under management and a mobile portfolio that includes m-Qube, JumpTap, QuickPlay, Mocospace and HandsOnMobile.

go2 Media will be led by CEO Rob Adler, currently CEO of 80108. Lee Hancock, founder of go2, will join its Board of Directors and remain as part of the combined company’s executive management team, focusing on strategic initiatives and partnerships with carriers, content partners and advertisers.