Admob brings mobile ad network to Facebook
Admob, a company that delivers ads to cellphones, has expanded in part by selling ads for other mobile services such as IM chat. It is now selling ads on Facebook. These ads will appear on mobile applications that use Facebook’s mobile platform.
Admob (previous coverage), based in San Mateo, Calif., may help Facebook applications gain users faster — by showing ads to cellphone users that try to lure them.
In the non-mobile world, many third-party ad networks on Facebook make money selling ads on applications that advertise other applications, which helps them gain users.
Admob claims its serves more than 1.5 billion ads a month globally.
As both Facebook and mobile web browsing becomes more popular around the world, the value of this market will increase.
However, we’ve heard from Facebook application developers, like RockYou for example, that mobile applications work better for monetizing existing web applications than they do for gaining new users — at least in the U.S.
Developers can check out a sample Admobile mobile application here and there’s a sample image at left.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.