Huddle, another online collaboration software system for businesses

huddlelogo1.pngHuddle is another company building collaboration software for businesses, combining social networking, document-editing, and other features. It has just raised $4 million from investors.

Huddle joins a large number of software companies trying to improve communication between coworkers, including Microsoft, Google and startups like 37Signals and Zoho, and many others.

London-based Huddle lets you make lists, leave notes for others, see who else is online at the same time, and store versions of Microsoft Word and Excel documents. It’s designed for groups of people to work together in a “huddle.”

The catch with such software is that people who really care about it typically have very specific features they want. Many people are using Google Docs, for example, because it includes features like live-editing so you can see others’ edits to a document just seconds after they type them. However, Google doesn’t have a chat feature that lets multiple people chat together online at the same time during the editing process. That forces the group to rely on some other software to fill their needs — so there’s a constant mixing and matching. Huddle faces the issue of building out features for all types of businesses, risking not fully satisfying any one niche.

With so many other competitors, it’s not clear how the company can differentiate itself in the long run. If Microsoft were to build a web-based word processor or web-based spreadsheet application, designed to use Facebook user information, for example, people could work together without having to build out their real-life social networks like they do on Huddle.

However, Huddle has carefully focused on enterprise companies, offering this long list of features that includes webinars and onsite training sessions. The software is already being used by companies such as Edelman, Reuters, even Jazeera Airways and UNICEF.

Other startups such as HiveLive, which launched last week, have a similar vision. HiveLive wants to be the glue that holds together users’ social network identities and is even seeking a patent for the idea, reports PC World.

Projects like Google’s OpenSocial may offer interesting opportunities for such startups. Participating sites include business social network LinkedIn, enterprise software company Oracle, and web-based enterprise software company Salesforce. One can imagine a Huddle application running in LinkedIn, for example, that shows you all of the documents your co-workers in Huddle are working on.

Google itself, of course, has an equal opportunity to integrate its own applications with social networks.

Huddle has received $4 million funding from Eden Ventures.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • I think this is a very interesting space with a lot of potential. Despite Google's reach how many people really use Google docs? Besides, how many use it in ways other than they use MS-Office? Not many, would be my guess.
  • Mark
    This space is getting crowded with new vendors popping up every day, yet with no market leader, so it might be possible for someone to break out of the pack. When we were searching for collaboration solutions we looked at a bunch.

    We did a deep dive on www.basecamp.com as well as www.centraldesktop.com . Both products are pretty well thought out and generally intuitive.
  • Helmut Rein
    I guess that it will take time for the majority of people to switch to web apps and get rid of MS office. But it will happen, I'm positive about this. The only thing is which web apps would survive. I'm not sure huddle will be one of the survivors. There are stronger players, such as www.wrike.com e.g., in the market.
  • I think knowing your target market and creating a community out of that is very important. Its the service that is more important than the software. We launched Deskaway.com last year - first on-demand pm app from India. You gotta ask - whats different and why would people use my app and not theirs.
  • Johanna lake
    Well, Huddle, Basecamp and Wrike are just too simplistic for the matter, and weak on integrations, like all online services of this kind. Check out the wikipedia list http://http://en.wikipedia.org/wiki/List_of_pro...
    for real solutions.