Buzzlogic, the San Francisco company that tries to help marketers and others gauge which blogs are the most influential for specific topics, has raised an extra $2.5 million in financing to help it promote its new advertising product.
The company launched its blog analysis product in May (our coverage), but earlier this month additionally launched a way to target advertising against those influential blogs. You type in a topic into Buzzlogic’s dashboard, and it provides you a list of the most influential blogs around certain products or product types.
The company has several competitors in the area of tracking of social media. There’s a grid below shows competitors and how they differ. Note the matrix is supplied by Collective Intellect, of Colorado, and so it is somewhat biased toward that company. Buzzlogic would disagree, for example, with the grid’s suggestion that it doesn’t offer real-time analysis. However, we provide it so can you get a feel for the landscape. Collective Intellect’s product, called Media Intellect, only recently launched, and is being used by 70 hedge funds. Radian6 is another player we’ve covered.
Buzzlogic has previously raised $11 million.
Investors so far include Adams Capital Management, Transcosmos and Ackerley Partners.
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BuzzLogic’s New Ad Network Gets $2.5M said:
[...] Venturebeat has mentioned, this type of social media ad targeting is becoming an overcrowding trend. With [...]
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Apple Blog » Blog Archive » BuzzLogic’s New Ad Network Gets $2.5M said:
[...] Venturebeat has mentioned, this type of social media ad targeting is becoming an overcrowding trend. With [...]
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Spamming achter grote motoren: Buzzlogic | Recruitment Matters said:
[...] had gisteren een interessant item over social media trackers naar aanleiding van het nieuws dat Buzzlogic een additionele financiële injectie had [...]
1:42 am
links for 2007-11-21 « ‘Cross The Breeze said:
[...] VentureBeat » Buzzlogic helps place ads on influential blogs, raises cash “Buzzlogic, the San Francisco company that tries to help marketers and others gauge which blogs are the most influential for specific topics, has raised an extra $2.5 million in financing to help it promote its new advertising product.” (tags: advertising influence blog buzzlogic venture) [...]
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Collective Intellect raises $6.6M to report on social media » VentureBeat said:
[...] previously covered the Boulder, CO-based Collective Intellect here. Tags: co:Collective-Intellect, inv:appian ventures, inv:Crawley-Hatfield-Capital, inv:croghan [...]
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BuzzLogic buys BlogRovR parent to improve its advertising algorithms » VentureBeat said:
[...] senior vice president of products. Financial terms of the deal were not disclosed.BuzzLogic raised $2.5 million back in November of last year. Prior to that it had raised $11 million in various rounds. Investors [...]
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spatially relevant » Blog Archive » SOBCon08: A narrowcast effort for sponsors’ brands said:
[...] A company I had previously not heard of which apparently does influence visibility, ok I have see folks post on them like Jeremiah, but didn’t spend any time figuring out what they did. Know that I know, there are just a bunch of uses for this for businesses and bloggers alike. Uses from companies range I suspect from competitive intelligence, brand influencing and as strategic planning tool for social media. It could also be used potentially for demand shaping. Buzz Logic invested throughout the event starting on boat night. Great music and a reasonable liquor thanks to their willingness to throw down some hard earned VC cash. [...]