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Yodle, a New York company that seeks to help small businesses buy online ads to market themselves — as an alternative to Yellow Pages — has raised $12 million more in a second round of capital.
The company hires sales teams to call small businesses in major cities to explain its main offering, which is a pay-per-call listing service. Yodle gets paid when a user calls the business after seeing the business’ phone number online in an ad. The company claims that on average, a small business gets $12 in profit for every $1 spent with Yodle.
This adds to its previous $3 million raised. The company says it plan to grow to 5,000 customers by the end of the year, from only 1,000 now.
It joins a number of other companies doing something similar, including MerchantCircle, which just raised $10 million, and some debt to allow it to make some opportunistic acquisitions.
Yodle’s round was led by Draper Fisher Jurvetson, and included existing investor Bessemer Venture Partners.
VentureBeat’s VB Insight team is studying email marketing tools.
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