Zipidee buys rare video site TotalVid.com

Zipidee, an online marketplace for specialty videos and other content, has purchased competing rare video company TotalVid.com from Landmark Communications for an undisclosed amount.

Video is hot these days, with lots of noise. This move continues Zipidee’s strategy of carving out a niche for itself: as a marketplace for rare content (our coverage).

TotalVid’s 5,500 or so videos — typically older video, first offered as VHS videocassettes — include how-to, action sports, travel, anime, martial arts and some 50 other categories. You can rent videos for $1.99 and up, and view them for a seven day rental period.

Combined with Zipidee’s 5,000 or so largely instructional titles, Zipidee now claims more than 10,000 video titles in more than 100 categories, mostly through exclusive licensing arrangements. You won’t find most titles on iTunes or Amazon. The company licenses content from more than 600 content sellers, from independent producers to large media companies.

Users can upload their own videos to Zipidee, for sale, but the videos are higher quality than your typical user-generated site. Sellers on Zipidee can set their own prices and distribution models via download, subscription, or rental. Zipidee offers DRM software so a seller could, for example, choose to let a buyer rent a video for a specified amount of time.

Zipidee says it gets more than 300,000 visitors per month.

Zipidee is a young company. It launched in October, when Zipidee announced it had raised an unspecified amount of funding (our coverage) from Individuals’ Venture Fund, Novus Ventures and Khalda Development.