VantagePoint Venture Partners kills 3Guppies, a $20M investment

Updated

3guppies.jpg3Guppies, a Seattle company that lets you take pictures with your cell phone and immediately post them to your blog or social network, has apparently been shut down by its investor, VantagePoint Venture Partners — an aggressive move that has left its founders stunned.

The company, originally named Mixxer, first came into existence through a complicated deal in which VantagePoint spent $20 million to buy two companies: MoPhone, a mobile social networking company, and 3Guploads, a ringtone company founded by students from the University of Indiana. MoPhone’s CEO, Bill Bryant, was chosen to lead the new entity. Within a year, VantagePoint had removed Bryant from the helm, but, our source tells us, not before he walked out the door with a significant (but unknown) amount of cash derived from the sale of his original company.

And now, apparently to the complete surprise of 3Guppies’ management and employees, VantagePoint has turned off the lights, even though 3Guppies still had around $8 million in the bank. Employees were sent home about a week ago, but will continue to get paid until the end of the month.

We’ve reached out to VantagePoint for comment. We’ll update when we know more.

[Update: VantagePoint has responded. The firm says that, contrary to our source's assertion, the CEO and senior management knew what was coming if they proved unable to deliver on a set of metrics sufficient to raise a second round. VantagePoint says that in November, the CEO presented a set of plans for going forward, and that one of these plans involved shutting down.

The firm also says 3Guppies did not have $8 million in the bank, as reported, but less than $3 million. It also denies that original CEO Bill Bryant left with a significant amount of cash. Instead, says VantagePoint, he assisted in finding his replacement, stayed on board as an adviser, and was compensated for that assistance. Of the decision to shut down, VantagePoint say, "it just was not a good idea to blast to the end of the runway and crash, but to taxi off gracefully."]

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About the Author, Dan Kaplan

Once upon a time, Dan considered himself a magazine journalist with dreams of "The New Yorker" and a couple of well-reviewed but only mildly successful books. Then one day, life, as it is known to do, decided it was time for rebirth. Like so many things before it, this rebirth was conceived on a mostly-empty plane to Reno. Now, instead of magazine writing, Dan would plunge into the world of New Media and write for Matt Marshall's blog.

It's funny how it goes.

  • Keith Chosen
    I knew this company - who had AWESOME technology - was doomed from the moment the name of the product changed from MIXXER (great name) to 3GUPPIES (horrid name). Didn't think it would happen this fast, though.
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  • I am very sorry to hear about the layoffs etc.

    This is why, as difficult as it has been, having a model centered on a social marketplace ... where the members are posting content for sale to mobile consumers, always made more sense to us than a 'eyeballs' play.

    That's what our social marketplace MyNuMo.com does, and we did it without VC investment. MyNuMo.com is a social community that provides the tools to enable independent creators to upload and sell their mobile content (ringtones, wallpapers, and videos) from any website. We took the time (over a year) to get the deals to allow for carrier billing and delivery. People expect to buy mobile content and have it charged to their phone bill.

    This is part of our vision to be The Social Entertainment Company, which now includes a leadership position in iPhone entertainment.

    William Volk
    CEO, MyNuMo
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