Liberty Media buys Bodybuilding.com for $100M+

Chris Morrison | January 8th, 2008

Online media conglomerate Liberty Media has picked up a controlling stake in fitness portal Bodybuilding.com for over $100 million, reports yesterday’s Wall Street Journal. The company is always interested in buying “high-growth Internet businesses targeted at narrow customer segments,” CEO Greg Maffei told the Journal. Past acquisitions include Backcountry.com and Provide Commerce, an online retailer that owns ProFlowers.com.

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One Comment

  1. February 2nd, 2008
    7:14 pm

    Peter - Rhimba Dance Synergy Fitness said:

    Well I hope that once our site grows big they’ll offer to buy it.
    We just started Rhimba - Dance Synergy Fitness.

    This is targeted at a narrow segment of people so Liberty Media may be interested in the future.

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