Liberty Media buys Bodybuilding.com for $100M+

Online media conglomerate Liberty Media has picked up a controlling stake in fitness portal Bodybuilding.com for over $100 million, reports yesterday’s Wall Street Journal. The company is always interested in buying “high-growth Internet businesses targeted at narrow customer segments,” CEO Greg Maffei told the Journal. Past acquisitions include Backcountry.com and Provide Commerce, an online retailer that owns ProFlowers.com.

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