The company has a valuation in the hundreds of millions of dollars, Stephen Dukker, Chairman & CEO of NComputing, told VentureBeat.
The company, which uses “virtualization” technology to hook up multiple devices to a centralized computer (see image below), sells the PC devices for $70 each. VMWare, another Silicon Valley company, had one of the hottest IPOs last year, because it offers virtualization software for corporate servers (lets multiple operating systems operate on a single server, thus reducing the number servers needed, and thereby lowers costs). NComputing takes the same concept to PCs, which is considered the next wave.
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Forget the One Laptop Per Child (OLPC), another low-cost computer effort, which is seeing management and investor defections, and limited sales. OLPC was supposed to sell for $100, but it is selling for more. Because it sells directly to governments, and relies on those governments to provide support service. The total costs of each OLPC ends up being closer to $800, Dukker argues.
NComputing, based in Redwood City, Calif., says it has already blown past the OLPC in sales, having sold almost 600,000 of its devices already, including 180,000 of the devices to the entire student body of Macedonia. It says OLPC has sold fewer, but didn’t say what the total OLPC sales figure is.
The company, which launched its offering 18 months ago, aims to sell its computers to a billion people who so far haven’t been able to access computers.
The technology was developed in Germany, Poland and Russia over the past decade, said chief executive Dukker.
We asked Dukker, who is quite the salesman, about how his margins look (we had a half hour conversation and managed to get in about four or five questions edgewise). He said the marings are significant: NComputing lets distributors take a ten percent-plus cut, and end-dealers will take between 20 and 30 percent cut on top of that — all of this from the sale price of $70. The cost of the device cost “as little as $11″ to make, and so my back-of-the-envelope math suggests the company is making at least a 200 percent return. “You’re in the right neighborhood,” Dukker said in response.
Each device uses about a watt of power, versus 85 watts for a regular PC, he said. With a regular PC, only one to five percent of a PC processor’s power is used at any one time. So NComputing lets up to 30 users share a single PC. See illustration below.
NComputing’s PC devices are attached a central computer, and so the devices (“dongles”) can used through multiple upgrades of a single computer — thus are less likely to become obsolete, said Dukker.
In an earlier incarnation, Dukker ran Emachines, a low-cost ($400) computer company that emerged during the last Internet bubble. It sold two million systems in its first year, and was the “fastest growing company in the history of American business” said Dukker — but it had a difficult time making money because of the intense price competition in computers. It that was later acquired by Gateway.
NComputing serves consumers, and has few direct competitors. Companies like VMWare, Citrix and Mcirosoft sell to large companies, and typically charge much more money for a similar setup (on the order of $700 per user).
NComputing earlier raised $8 million from ScaleVC, formerly known as BA Venture Partners (see our earlier coverage).